CNN Business —Ben & Jerry’s is suing its parent company in an attempt to cancel the sale of its business in Israel to a local partner that would continue to distribute its products in the West Bank.
The retail giant said that going forward, Ben & Jerry’s would be sold under its Hebrew and Arabic names throughout Israel and the West Bank.
But that decision to sell to AQP took the board of Ben & Jerry’s by surprise, according to its court filing, which said that its chair had been “stunned” to hear the news.
Since 2021, Ben & Jerry’s has been fiercely opposed to the sale of its products in the West Bank, saying that it would be “inconsistent with” the brand.
The board decided to pursue legal action last week at a meeting where five directors voted to authorize litigation, and two appointees from Unilever dissented, Ben & Jerry’s said.
Persons:
—, Jerry’s, ” Ben, Ben, ”, AQP, “, ” “, — Jordan Valinsky
Organizations:
CNN, West Bank, The, Court, Unilever, Quality Products, Jerry’s, Israel, ” Unilever, Ben, ”, ” “ Unilever
Locations:
Israel, The Vermont, New York, West Bank