CVS's average customer is a white, urban Gen Xer earning a high annual income.
Numerator found that CVS's typical shopper is a white, urban Gen Xer who has a college education and an annual income of more than $80,000.
In addition to OTC pain medication and cough remedies, the typical retail shopper often prefers to buy candies, chocolates, and bottled water.
Just 1.6% of a CVS shopper's total dollars are spent at CVS, compared with 6.8% of their spending on Amazon.
At other retailers, the CVS shopper buys more fresh garlic, hand sanitizer, bar soap, and non-dairy milk alternatives than the national average shopper.