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Anheuser-Busch, Bud Light’s parent company, has received criticism from conservatives following its collaboration with transgender influencer Dylan Mulvaney. But it is not closing half of its breweries in the U.S., contrary to claims shared online that have stemmed from a satirical article. Anheuser-Busch has 12 breweries in the United States (here), and as of this article’s publication, Reuters found no public announcements that half are shutting down. The claim that Anheuser-Busch is closing half of its breweries in the U.S. stems from a satirical article. This article was produced by the Reuters Fact Check team.
MLB roundup: Orioles score 13, take another series
  + stars: | 2023-05-05 | by ( ) www.reuters.com   time to read: +8 min
After mounting an 8-1 advantage in the third, the Orioles surrendered the lead on eight straight Royals runs. Marlins left-hander Jesus Luzardo (2-2) allowed seven hits, three walks and four runs (three earned). Rays 3, Pirates 2Zach Eflin threw seven shutout innings to help host Tampa Bay complete a three-game sweep of Pittsburgh. The Red Sox put up a series-high 16 hits -- delivering one more hit in each successive game of the series after 13 on Monday. George Kirby (3-2) allowed three runs and seven hits in his seven-inning start.
Transgender activist Dylan Mulvaney spoke out for the first time since her Bud Light promotion sparked controversy. Photo: Jacquelyn Martin/AP; Caroline Brehman/ShutterstockThe maker of Bud Light said it will triple its U.S. marketing spending on the brand this summer and is providing financial support to front-line teams and wholesalers who have taken the brunt of a backlash to a company promotion with a transgender influencer. Bud Light’s delivery drivers, sales representatives and independent distributors have been confronted by angry people on the streets, in bars and in stores. “They are our neighbors, family members and friends. They are in every community in America,” Anheuser-Busch InBev Chief Executive Michel Doukeris said on a conference call with analysts Thursday.
[1/3] Bottles of non-alcoholic beer and dishwasher soap are pictured at Anheuser-Busch InBev brewery in Leuven, Belgium November 25, 2019. The maker of Budweiser, Stella Artois and Corona repeated its 2023 forecast that core profit (EBITDA) would grow in line with its medium term outlook of between 4% and 8%, with revenue to grow ahead of EBITDA. He said AB InBev would invest more in Bud Light over the summer. First-quarter results of AB InBev's rivals Heineken and Carlsberg also showed consumer willingness to absorb higher prices. AB InBev's core profit rose by 13.6% on a like-for-like basis to $4.76 billion, compared with the 5.6% average increase expected in a company-compiled poll.
[1/3] Bottles of non-alcoholic beer and dishwasher soap are pictured at Anheuser-Busch InBev brewery in Leuven, Belgium November 25, 2019. REUTERS/Francois LenoirSummarySummary Companies Q1 core profit up 13.6% vs consensus 5.6%Beer volumes up 0.4%, buoyed by ChinaRetains 2023 forecast of 4-8% core profit riseBRUSSELS, May 4 (Reuters) - Anheuser-Busch InBev (ABI.BR), the world's largest brewer, reported higher than expected first-quarter earnings on Thursday as consumers bought its beers at sharply higher prices. Revenue, however, rose sharply, as the company pushed through price increases and some consumers switched to more expensive beers or package formats. First-quarter results of AB InBev's rivals Heineken and Carlsberg also showed consumer willingness to absorb higher prices. AB InBev's core profit rose by 13.6% on a like-for-like basis to $4.76 billion, compared with the 5.6% average increase expected in a company-compiled poll.
Bud Light sales fell sharply after a company promotion with transgender social-media star Dylan Mulvaney. Photo: Jacquelyn Martin/AP; Caroline Brehman/ShutterstockThe maker of Bud Light said it would triple its planned U.S. marketing spending on the brand this summer and is providing financial support to front-line teams and wholesalers who have taken the brunt of a backlash to a company promotion with a transgender influencer. Anheuser-Busch InBev also will continue its support of LGBT rights organizations, said the company’s chief executive, Michel Doukeris .
Anheuser-Busch's global CEO Michel Doukeris discussed the impact of recent Bud Light backlash. Doukeris said the drop in Bud Light sales represented only 1% of the company's global sales volume. Previously, the Wall Street Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen. By April 22, Bud Light sales in US stores dropped 21% compared to the previous year, per the sales data analysis reported on by the Journal. Bud Light has also reportedly offered a free case of beer to every employee of its wholesale distributors.
The beer giant Anheuser-Busch InBev on Thursday said that it would focus its marketing campaigns around sports and music and assign senior executives to oversee them, in the wake of controversy over a Bud Light promotion featuring a transgender influencer. In a call with analysts to discuss the financial results, Anheuser-Busch executives were peppered with questions about the backlash. They repeatedly noted that the promotion was limited to one influencer, Dylan Mulvaney, and one social media post, and that beer cans displaying her image had not been produced for mass distribution. The company said that senior executives would oversee all marketing campaigns before they are rolled out, and that it would largely focus its advertising and marketing around sports and music. The company noted it was a sponsor of the recent NFL draft and the Stagecoach music festival in California last week.
He focused attention on the company’s global reach, saying that Bud Light is just one beer within its portfolio and it’s not changing the company’s full-year outlook. He also reiterated that the Mulvaney post wasn’t an ad campaign, and blasted the “misinformation” surrounding the sponsored post. The video went viral, with some responding with anti-trans rhetoric and calls for a Bud Light boycott. The week prior, Bud Light revenue was down 17%, even as sales of rivals Miller Lite and Coors Light increased. The company said it is going to increase investment in Bud Light as it continues to deal with sagging sales.
Budweiser owner AB InBev is the largest brewer in the world. Budweiser-owner Anheuser-Busch InBev on Thursday reported a jump in profit for the first quarter, saying the beer industry had proved resilient despite inflationary pressures. Underlying profit attributable to shareholders came in at $1.3 billion, up from $1.2 billion during the same quarter last year. In April — following the reporting period — AB InBev faced online backlash against its Bud Light brand after a brief social media partnership with a transgender influencer. Online personalities called for a boycott of the beer, while others said AB InBev did not show enough subsequent support for the TikTok star, Dylan Mulvaney.
Bud Light has reportedly seen dips in sales since a promotion that featured a transgender influencer. Amid the backlash, the company is giving out free cases of beer to employees of its wholesalers. Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company's wholesale distributors, the Journal reported. On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram that featured Bud Light cans designed with a picture of her face. Later, the Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen.
New York CNN —Anheuser-Busch will report earnings Thursday, marking the first time it will face Wall Street analysts’ questions since its Bud Light brand erupted in controversy. Sales of Bud Light have tumbled over the past month after the company delivered a custom can to Dylan Mulvaney, a transgender woman with a large Instagram following. The video went viral, with some supporting Mulvaney and the company, and others responding with anti-trans reactions and calls for a Bud Light boycott. The week prior, Bud Light revenue was down 17%, even as sales of rivals Miller Lite and Coors Light increased. Bud Light sales have been declining for years, but this situation has “snowballed” and made its troubles even more pronounced, Roth said.
In the week ended April 22, Bud Light’s U.S. retail-store sales fell 21% compared with the year-earlier period. Photo: Matt Slocum/Associated PressThe maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer. Anheuser-Busch InBev , the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, distributors said.
New York CNN —For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. Now, Bud Light finds itself seeking younger drinkers, and stumbling through America’s polarized landscape in the process. There have been calls for a Bud Light boycott. And the stock of Bud Light owner Anheuser-Busch (BUD) has fallen only about 3% in the last month, suggesting Wall Street isn’t too worried. Bud Light, he thinks, could be missing out on that type of support.
Key Fed meeting and jobs data are ahead
  + stars: | 2023-04-30 | by ( Krystal Hur | ) edition.cnn.com   time to read: +5 min
In the spotlight are the Federal Reserve’s May meeting and the April jobs report. Federal Reserve Chairman Jerome Powell will likely face questions about credit conditions, in addition to the central bank’s inflation strategy. What’s at stake with the April jobs report: Economists expect the Bureau of Labor Statistics’ April jobs print to show slower employment growth last month and a rising unemployment rate. Wednesday: Federal Reserve interest rate decision, Chairman Jerome Powell’s press conference and April ADP private payroll report. Friday: April jobs report and March consumer credit.
Bud Light and its parent company faced boycott calls for partnering with trans influencer Dylan Mulvaney. But a new poll found a majority of American beer drinkers favor brands partnering with trans influencers. A majority of beer drinkers also favored brands hiring more inclusive talent, per Morning Consult. About a quarter of those surveyed who identified as Republicans responded favorably to brands hiring transgender spokespeople. Bud Light sales were down 17% this week compared to the same time the previous year, and top marketing executives involved in the Mulvaney campaign at Bud Light and Anheuser-Busch took leaves of absence.
The biggest week of this earnings season showed us that things aren't as bad as many feared. The week ahead of earnings, including several more Club names, should tell us more. The results are always important, but it's the guidance and management commentary we will really hone in on to better understand the path ahead. In Amazon's case, a solid first quarter for its AWS cloud business was overshadowed by management seeing a material slowdown in April. ET: Nonfarm Payrolls Looking back It was the biggest week of this earnings season for the Club as several of our mega-cap holdings and industry bellwethers reported results.
After Bud Light partnered with transgender TikToker Dylan Mulvaney, right-wingers launched a boycott. But former President Donald Trump has been missing from the conversation. It turns out that he's an investor in Anheuser Busch InBev — the company that produces Bud Light. While the former president has been quiet about the Bud Light outrage, his son, Donald Trump Jr., has called for the boycott to end. Nikki Haley, a Republican presidential candidate, has repeatedly misgendered Mulvaney in speaking out against the Bud Light partnership.
Bud Light sales took a hit after the brewer partnered with a trans TikTok influencer, WSJ reports. The data showed Bud Light sales dropping 17% in the week of April 15 compared to the same week last year. Bud Light Vice President of Marketing Alissa Heinerscheid took a leave of absence following the backlash. Bud Light owner Anheuser-Busch has also said Heinerscheid will be replaced with with Todd Allen, the global vice president of Budweiser. Bud Light isn't the only brand that's been recently hit with anti-trans backlash.
The claim that beverages by Budweiser, a brand owned by brewing company Anheuser-Busch, have been banned from the Oktoberfest beer festival in Munich, Germany stems from a satirical website, but some have mistaken it as authentic online. Budweiser has never been served at the beer festival, a spokesperson for the event told Reuters. “Budweiser Brands Won’t Be Welcome at Oktoberfest For The 1st Time in 75 Years,” reads one post (here) and (here). A spokesperson for Oktoberfest told Reuters that Budweiser brands have never been served at the beer festival. A spokesperson for the festival told Reuters that Budweiser, a lager brand, has never been served at the beer festival.
Some customers criticized Bud Light for its recent partnership with social media star Dylan Mulvaney. Photo: Drew Angerer/Getty ImagesThe outcry over Anheuser-Busch InBev SA’s partnership with a transgender advocate could cause brands to rethink whether and how they address contentious social issues, putting in question an increasingly common strategy for marketers as they try to reach younger consumers. Anheuser-Busch’s trouble began when the world’s largest brewer enlisted social media star Dylan Mulvaney to help generate some publicity for its Bud Light beer brand during the annual March Madness college basketball tournament.
New York CNN —Beer distributors are largely sticking by Bud Light and its parent company, Anheuser-Busch, as controversy continues to embroil the brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants. BeerBoard told CNN that the 3,000 locations tracked by the firm poured 6% less Bud Light than rivals, including Miller Lite and Coors Light, from April 2 to April 15. Bud Light had been much more popular than rivals in the weeks before: From March 18 through April 1, customers ordered Bud Light 15% more than rival light beers. Heinerscheid said in a recent podcast interview that Bud Light needs to attract young drinkers to ensure the company’s future by promoting inclusivity.
MLB roundup: Astros drop Rays to 14-1 at home
  + stars: | 2023-04-26 | by ( ) www.reuters.com   time to read: +13 min
Andrew McCutchen hit a three-run homer, Ke'Bryan Hayes a two-run double and Carlos Santana and Austin Hedges an RBI single apiece for the Pirates. Texas built a six-run lead before Nick Senzel put Cincinnati on the scoreboard with an RBI single in the seventh inning. Ruiz's homer and Joey Meneses' RBI single in the third against Jose Butto (0-1) provided an early cushion for Gray. The Brewers got single runs in the third and fourth, then pulled within 4-3 when Rowdy Tellez opened the sixth with his eighth homer. With two outs during Chicago's four-run eighth, Gomes lined an RBI single to right field for his fifth career four-hit game.
The maker of Bud Light, Anheuser-Busch, said on Tuesday that two of its executives were on a leave of absence after the beer was featured in a social media promotion by a transgender influencer. Bud Light’s sales have slumped amid calls for a boycott because of the advertisement and criticism of the company’s response to the backlash, which included targeted harassment of one of the executives who is on leave. Alissa Heinerscheid, the vice president of marketing for Bud Light, and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, were on leave, the company said in a statement. “We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands’ activities,” Anheuser-Busch said in a statement. “These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
The backlash and subsequent scrambling provide a lesson in the newly unsettled politics of corporate America. In the past decade, major companies have leaned into liberal social politics that are increasingly anathema to their longstanding allies in the Republican Party and the consumers who vote for them. Bud Light’s trials this month have underscored the difficulty of straddling that divide. Ms. Heinerscheid’s efforts reflected the company’s aspirations of shoring up years of eroding market share among consumers in predominantly liberal urban areas. Ms. Heinerscheid did not respond to a request for comment.
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