Outernet London has 23,000 square feet of floor-to-ceiling high-definition LED video screens.
It displays "experiential advertising" as well as immersive contemporary digital art works.
But perhaps the most eye-catching element of the project, which opened last November, is the 23,000 square feet of super high-definition LED screens at street level that it's calling the "world's largest digital canvas."
The immense, immersive 360-degree screens display "experiential advertising" from companies including Burberry, Amazon, Netflix, BMW, EA Games, and Chanel – as well as contemporary digital art exhibitions.
Take a look at Outernet and its immersive digital artworks.