Under the creative direction of its new designer Daniel Lee, Burberry would "refocus on Britishness", it said.
It had targeted high-single digit revenue growth and a margin of around 20%.
Comparable store sales in mainland China, Burberry's biggest single market, stabilised in the second quarter after falling 35% in the first, it said, despite some local COVID lockdowns in September.
Europe continued to perform strongly, it said, with sales up 25% in the second quarter, boosted by a rise in tourists from the United States, the Middle East and locations in Asia outside mainland China.
The Americas continued to be a weak spot, however, with sales in second quarter down 3%, reflecting some pressure in the entry level items and U.S. customers spending more in Europe rather than at home.