Streaming has decimated the audience for entertainment-focused cable networks, with one major exception: the Hallmark Channel.
On Thursday, Hallmark said it would introduce a stand-alone streaming service.
It will be called Hallmark+ and arrive in September for $8 a month.
As part of the push, Hallmark is expanding into holiday-themed mini-series and reality competition shows, including one called “Finding Mr. Christmas.” (In a racy episode, at least by Hallmark standards, the “Hallmark Hunks” strip off their Christmas sweaters, albeit briefly.)
Hallmark + subscribers will have on-demand access to old content; almost 300 Hallmark Christmas films have aired since 2002.
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