And recently, Dr Pepper has been gaining ground on its competitors, even as the overall soda market goes flat.
“One of the bright spots … has been Dr Pepper.”Founded in 1885 in Waco, Texas, Dr Pepper was the first in a wave of 19th-century upstart soda companies.
Courtesy Keurig Dr PepperToday, Dr Pepper advertises itself as a treat, using a pint-sized mascot called Lil’ Sweet in its commercials.
After Dr Pepper established itself as an alternative to mainstream colas, it launched on a path that ultimately made it part of the country’s third-largest soft drink maker, Keurig Dr Pepper.
Dr Pepper hits the sceneDuring the wave of mega-mergers in the 1980s, Coca-Cola tried to scoop up Dr Pepper.