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Search versus SGESince December, Business Insider has plugged the same queries into Google's traditional search engine and its generative AI version to see how information is presented differently. Mark Mahaney, a top internet analyst at ISI Evercore, has been testing SGE alongside generative AI rivals like Perplexity and OpenAI's ChatGPT. Ray has spotted answers in SGE results that are not sourced from websites that rank in the top 100 positions for that query in traditional Search results. Neither query produced any sort of generative AI response — although a search for "common cold" did. They've already got billions of people using Chrome and using Google search," Shmulik told BI.
Persons: It's, Mark Mahaney, Mahaney, SGE, Adweek, Alan Antin, Google's SGE, Gaga's, Gaga, Tiffany, Kali Hays, Google's, Sundar Pichai, Lily Ray, Ray, Mark Shmulik, Bernstein, Susan Orlean, Evercore's Mahoney, we're, Bernstein's, Shmulik, he's, ChatGPT Organizations: Google, Business, Microsoft, Gartner, ISI, New York Magazine, BI, GitHub, LinkedIn, SGE, Bing Locations: SGE, OpenAI
Mustafa Suleyman, Co-founder Inflection.ai & DeepMind, speaking on CNBC's Squawk Box at the World Economic Forum Annual Meeting in Davos, Switzerland on Jan. 17th, 2024. Microsoft said Tuesday it has hired Mustafa Suleyman, a co-founder of artificial intelligence startup DeepMind that Google acquired in 2014, to lead Copilot AI initiatives. Suleyman will become an executive vice president and CEO of Microsoft AI, reporting to CEO Satya Nadella. The new Microsoft AI group will work on Copilot, which appears in Bing, Windows and other Microsoft products. WATCH: We've hit 'peak hype' of the AI revolution, says DeepMind co-founder Mustafa Suleyman
Persons: Mustafa Suleyman, Inflection.ai, Suleyman, Satya Nadella, DeepMind, Elon Musk, Karén, Nadella, Mustafa, Demis Hassabis, Hassabis Organizations: Microsoft, Google, Windows, Consumer Locations: Davos, Switzerland, Bing
In today's big story, we're looking at what a potential partnership between Google and Apple over AI features would mean for both companies and the wider industry. The big storyGoogle, Apple, AIRebecca Zisser/BITwo of the world's biggest tech companies are reportedly discussing a partnership that would upend the AI industry. Apple is considering integrating Google's AI model, Gemini, into the iPhone . The company has been noticeably quiet around its AI plans compared to peers like Google, Microsoft, Meta, and Amazon. So even if Apple and Google come to an agreement, they could still face some serious regulatory pushback.
Persons: , hasn't, Rebecca Zisser, Mark Gurman, Sundar Pichai, Apple, it's, Tim Cook, Google's Gemini, Insider's Hasan Chowdhury, BI's Phil Rosen, Mike Coppola, Jerod Harris, Grzegorz Wajda, Chelsea Jia Feng, It's, OpenAI, Stephanie Cohen, Goldman Sach's, Goldman Sachs, Jenny Chang, Rodriguez, Goldman, Josh Edelson, Chip Somodevilla, TikTok, Jensen Huang, Blackwell, Alyssa Powell, elbowed, Manoj Bhargava, Steve Huffman, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Google, Apple, Business, Gemini, Microsoft, Meta, Google's, Getty, Vox Media, Getty Images, Department of, Big Tech, Wall, Cloudflare, Bank of Japan, SXSW, Nvidia, Sports Illustrated, Arena Group Locations: AFP, Woodstock, Arizona , Florida , Illinois , Kansas, Ohio, New York, London
Read previewThe AI community assumes that OpenAI uses vast quantities of YouTube videos to train models, including its new Sora offering. The mystery is how OpenAI accesses enough YouTube content to make this work. Business Insider asked OpenAI whether it has downloaded YouTube videos at scale and whether the startup uses this content as data for AI model training. Google, OpenAI, and other tech companies are currently arguing that using copyrighted content for AI model training is also legal. And when pressed again about sources of training data, Murati replied, "I'm not going to go into the details."
Persons: , OpenAI, Mira Murati, Sora, I'm, Murati, Axel Springer, Ashley Stewart Organizations: Service, YouTube, Business, Google, Microsoft, Street
Google — Alphabet Class A shares were trading 5.6% higher following a Bloomberg report that said Apple is in talks with Google to license and build its Gemini artificial intelligence engine into future iPhones. Nvidia — The stock moved 2.7% higher ahead of its highly-anticipated GTC Conference , where the chipmaker is expected to announce various AI updates. HashiCorp — Shares jumped 9.8% on news that the San Francisco-based software provider has been considering options including a sale. Taiwan Semiconductor Manufacturing — The U.S.-listed shares gained 1.5% after a Reuters report , citing sources familiar, said Taiwan Semiconductor is deliberating building advanced packaging capacity in Japan. Tesla — Shares rose 3.2% even after Goldman Sachs cut its price target on Tesla by $30 to $190 as the electric vehicle maker faces issues with rising competition and slower demand.
Persons: Apple, Goldman Sachs, Morgan Stanley, , Alex Harring, Samantha Subin, Jesse Pound, Brian Evans, Yun Li, Sarah Min, Michelle Fox Theobald Organizations: Bloomberg, Google, Nvidia, Conference, HSBC, Taiwan Semiconductor Manufacturing, Taiwan Semiconductor, Tesla Locations: San Francisco, U.S, Taiwan, Japan
The Landa family attempted to move in but couldn't because of a loophole in New York City's squatters' rights laws. The Landas told WABC 7 that they purchased the home because it's right next door to family members. Related storiesThe couple told WABC 7 that they've had five hearings, but the process keeps getting delayed. Advertisement"It makes me feel completely forgotten in this legal system, unfair, and not able to do anything," Joseph told WABC 7. Advertisement"A revelation will turn this narrative on its head," O'Sullivan told WABC 7.
Persons: Joseph, Susana Landa, hasn't, , they'd, Susana Landa —, Brett Flores, Flores, It's, Bernard Fernandez, Fernandez, Landa, Joseph Russo, Alex, Susana, they've, Landas, they're, who've, Dennis O'Sullivan, Anthony Mordente, Flores —, Brett Fisher —, O'Sullivan, he'd, Flores hadn't Organizations: Service, Down, Google, Business, WABC, ABC, BI, Trust, The New York State Senate, New, New York Post, Daily Mail, Fox, Queens County Civil Locations: Queens , New York, New York, York City, Queens, New York City
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at how two of the most powerful Wall Street firms are doing two years after relocating to Miami . Nearly two years ago the billionaire uprooted his hedge fund, Citadel, and market maker, Citadel Securities, from their Chicago headquarters to Miami. Employees at Citadel and Citadel Securities spoke to Business Insider's Emmalyse Brownstein about life in the new HQ . Shares tumbled 55% after The Wall Street Journal reported that Fisker had hired restructuring advisors to assist with a possible bankruptcy filing.
Persons: , we're, sarayut Thaneerat, Tyler Le, Ken Griffin, Samantha Lee, San Francisco, Griffin, Anita Kot, Dogecoin, Elon Musk, Ned Davis, Fisker, Patrick Pleul, Andrew Cabellero Reynolds, Jenny Chang, Rodriguez, Sam Altman, Muhammad Ali, Steven Mnuchin, BI's Peter Kafka, Ezra Bailey, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Business, Wall, Citadel, Citadel Securities, Sunshine State, Miami, New York, Ned Davis Research, Street Journal, Elon, OpenAI, Google, KKR, Benz Locations: Miami, Florida, Chicago, New York, London, York, Plenty, San, Austin, He's, Blackstone
These were informal but high-stakes gatherings, then known as LAN parties, whether winning a box of energy drinks or just the joy of emerging victorious. Many people who had never experienced the era of LAN parties also responded with excitement. Digital cameras — with which most of the photos in “LAN Party” were taken — had just become widely available to the public. LAN parties made space for competition and community in both 'real life' and online environments simultaneously. Dane Oleson/Electronox/Courtesy Thames & HudsonThough they have significantly dwindled in frequency, LAN parties do still take place.
Persons: David Harrison, Gen Xers, podcaster Merritt, , ” K, , , Anne de Waal, Charles, Jeff Tillett, , Merritt K, Brett Masse, Nick Huber, White, it’s, Dane Oleson Organizations: CNN, chrysalis, Google, Napster, Hudson, Thames, LAN Party, Twitter, QuakeCon, IRL Locations: Brisbane, Australia, Hengelo, The Netherlands, St, Charles Parish , Louisiana, Dallas , Texas, Tulsa , Oklahoma, Lee's Summit , Missouri
On Wednesday, the US House of Representatives passed a bill that could lead to a nationwide TikTok ban. While the Chinese-owned app is not disappearing from Americans’ phones anytime soon, many of its 170 million users in the country are deeply rattled. “[Former] US Secretary of State Mike Pompeo had welcomed the ban, saying it ‘will boost India’s sovereignty.’”While India’s abrupt decision shocked the country’s 200 million TikTok users, in the four years since, many have found other suitable alternatives. Within a week of the ban, Meta-owned Instagram cashed in by launching its TikTok copycat, Instagram Reels, in India. According to Ray, Indian content creators swiftly moved all the old content they had shot for TikTok to Instagram Reels and YouTube Shorts.
Persons: TikTok, , Nikhil Pahwa, Mike Pompeo, TikTokkers, Saptarshi Ray, Instagram, Moj, Ray, Clyde Fernandes, Vivan Sharan, ” Sharan, Organizations: New, New Delhi CNN, India, Google, YouTube, Oxford, Advisory Locations: New Delhi, United States, India, China, Delhi, American, Bengaluru, Opraahfx, Beijing
Sweden is considering reinforcing Gotland, a strategic island in the Baltic Sea, after joining NATO. AdvertisementSweden is open to re-fortifying a crucial island in the Baltic Sea now that it's joined NATO, its prime minister said. "That goes in terms of presence on Gotland, but also in terms of surveillance, in terms of submarine capabilities." Gotland marked with an arrow in the Baltic Sea. Gotland is considered to hold a key strategic position in the Baltic Sea, and is often referred to as an "unsinkable aircraft carrier."
Persons: , it's, Ulf Kristersson, Kristersson, Tom Porter, Anna Wieslander, Eric Adamson, Carl, Oskar Bohlin Organizations: NATO, Service, Financial, Google, Atlantic, FT, Atlantic Council, BBC Locations: Sweden, Gotland, Baltic, Estonia, Latvia, Lithuania, Finland, Poland, Swedish, Russian, Kaliningrad, Crimea, Ukraine, Russia
I recently took a day flight from New York to London to see if it helps jet lag. However, until last week, I had exclusively taken overnight flights — known as red-eye flights — when flying eastbound across the Atlantic. They depart in the morning in the US and land in the evening on the same day in Europe. Curious about how the daytime flight compared to a red-eye, I specifically booked a morning departure for my recent trip from New York to London. Because I was up at 4 a.m. in New York to catch the morning flight, I figured I'd be tired enough to sleep.
Persons: , I've, ., Taylor Rains, John F Organizations: Service, American Airlines, British Airways, Delta Air Lines, JetBlue Airways, Norse Atlantic Airways, United Airlines, Virgin Atlantic Airways, British Airways Boeing, New, Kennedy International Airport, London Heathrow, Google, JFK, Heathrow Locations: New York, London, New York City, Europe
Apple is taking a cue from Google and Meta by experimenting with a new AI-powered way to buy its App Store ads, according to two people familiar with the matter. Commentators have previously speculated that Apple would soon bring ads to Maps, Apple TV+, and its Books app. Most of that revenue is derived from its App Store search ads, though it has recently made progress in other areas. Apple now offers sponsorships and other ad integrations within its broadcasts of MLS Soccer on Apple TV. It has also made key hires in areas including adtech and TV ad sales, which suggests it may have bigger advertising ambitions, such as following rivals like Netflix and Apple by adding an advertising tier to Apple TV+.
Persons: Max, it's, Apple didn't, Eric Seufert, Seufert, Apple Organizations: Apple, Google, Business, Meta, Mobile, MLS Soccer, Netflix
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewA Google engineer who publicly protested a talk by the head of Google Israel is now out of a job. Google did not immediately return Business a request for comment from Business Insider on Saturday. Google workers have previously voiced their concerns over fears that Israel could use the contract to support its military. Google workers also flooded the company's employee message board with comments about Project Nimbus on Thursday, CNBC reported.
Persons: , Barak Regev, Regev, Ariel Koren, Sundar Pichai, Axel Springer Organizations: Service, Google, Business, CNBC, Tech, Nimbus, YouTube, Austin City Council Locations: New York City, Israel, Google's, York
Vizio would no doubt love to reclaim its spot, but the brand's new Quantum Pro 4K QLED TV (VQP65C-84) won't get it there. The Quantum Pro has its advantages, including impressive off-axis viewing and competitive gaming and motion response via its 120Hz panel. Vizio 65-inch Quantum Pro QLED 4K TV Vizio's Quantum Pro is a solid midrange 4K QLED TV with impressive viewing angles for its class. Ryan Waniata/Business InsiderMoving the Quantum Pro from the box to your TV console is relatively simple. Ryan Waniata/Business InsiderGaming with the Quantum Pro is mostly a good time, especially for brighter titles like "God of War: Ragnarok."
Persons: Vizio, Hisense, it's, Ryan Waniata, U7K, Harry Potter, there's, that's, There's, isn't Organizations: Business, Google, Quantum, Shop, Walmart, Dolby, Samsung, Sony, SmartCast, Alexa
So we have to talk about the drama that has been playing out in the past week between OpenAI and Elon Musk. According to OpenAI, Elon Musk wanted majority, equity, initial board control, and to be CEO of this new for-profit subsidiary. It’s basically —casey newtonIt’s like, I’m going to find a way to follow your rule, but in the worst way possible. Like, working was one I thought that, oh, I’m going to work in this all the time. kevin roose[LAUGHS]: Well, I thought, like, I’m going to take some spatial videos.
Persons: casey newton Casey, kevin roose, casey newton, Kevin, casey newton What’s, Kevin Roose, Casey Newton, OpenAI, Will, Joanna Stern, Casey, it’s, kevin roose I’m, Elon Musk, It’s, casey newton Let’s, Elon, he’s, I’ve, casey newton What’d, there’s, you’ve, we’re, GPT, Sam Altman’s, that’s, AGI, Annie “, Sam Altman, who’s, isn’t, , we’ve, ” casey newton Go, He’s, Ilya Sutskever, Greg Brockman, Ilya, casey newton Yes, Tesla, casey newton Well, they’ll, casey newton Oh, kevin roose It’s, don’t, kevin roose Will, casey newton Right, casey newton Mhm, kevin roose They’re, Microsoft’s Bing, Microsoft Bing, Bing, Apple, Europe — casey newton, Charles Duhigg, John Gruber, they’ve, casey newton It’d, — casey newton, they’re, They’ve, you’ll, Apple’s, casey newton It’s, I’ll, casey newton Sure, GDPR, you’re, kevin roose Really, let’s, kevin roose Casey, kevin roose —, Jonah Stern, casey newton Wow, Joanna, Let’s, kevin roose Joanna Stern, joanna, casey newton Hi, kevin roose Long, joanna stern, , kevin roose We’re, Kara Swisher, kevin roose Don’t, I’m, casey newton Don’t, casey newton That’s, Neil Patel, Um, kevin roose That’s, kevin roose Sure, casey newton Great, KEVIN, IV, wearables, Fitbits, kevin roose Oh, hadn’t, casey newton —, casey newton I’ve, Joe Rogan Organizations: The New York Times, Elon, Apple’s, OpenAI, Microsoft, Google, Google’s, Facebook, Tesla, Big, European Union, Digital Services, Giants, Apple, Digital Markets, EU, Bloomberg, Digital, Spotify, General, Apple Vision Pro, Street, Apple Vision, Vision, New York Times, , Housewives, Club, Ray, Tesla Chargers, Vision Pro, Apple Watch, Sony Locations: Los Angeles, Europe, what’s, Elon, OpenAI, Japan, South Korea, Turkey, United Kingdom, United States, Reddit, American, America, California, Florida, United, Mars, The
Ahead of an International Women's Day Summit in Silicon Valley on Thursday, Google's employee message board was hit with an influx of staffer comments about the company's military contracts with Israel. The event on Monday in New York featured an address from Barak Regev, managing director of Google Israel. A Google spokesperson said the employee was fired for "interfering with an official company-sponsored event" in an email to CNBC on Thursday. Unfortunately, before the event a series of off-topic and divisive questions and comments were posted to internal forums. WATCH: Google vs. Google
Persons: , Sundar Pichai, Barak Regev, Regev, Boycotters, Dory, Gemini, Mai Ubeid, Ubeid, didn't Organizations: Google, CNBC, Israel, Defense Department, Amazon Web Services, Hamas, Palestinian enclave's Health Ministry, Tech, Google Israel, Starbucks, Workers United Locations: New York, Israel, Gaza, Silicon Valley, U.S, France
The new EU regulations force sweeping changes on some of the world’s most widely used tech products, including Apple’s app store, Google search and messaging platforms, including Meta’s WhatsApp. Its broad obligations affect six of the world’s largest tech companies: Amazon, Apple, Google, Meta, Microsoft and ByteDance, the parent company of TikTok. While the law could increase demand for tech companies to extend EU-specific features to other markets, few platforms have shown signs they plan to do so. Tech pushes backBut some tech companies have pushed back on the DMA, warning that it could lead to unintended consequences. “The changes the DMA requires will inevitably cause a gap” between EU users’ security and the security Apple users enjoy outside the EU, it added.
Persons: Meta’s, Apple, Bing, Elon Musk’s, “ Fortnite, , Agustin Reyna, , Apple’s, ” Apple, Reyna, ” BEUC, Tim Sweeney, Meta —, Daniel Friedlaender, CCIA, Friedlaender, Olesya Dmitracova Organizations: Washington CNN, Apple, Google, Union citizens, Big Tech, Spotify, Netflix, Digital Markets, Meta, Microsoft, European Commission, EU, YouTube, Epic, Consumer, Tech, Games, CNN, Computer, Communications Industry Association Locations: United States, Europe
Justin Tallis | AFP via Getty ImagesAn EU law that seeks to rein in large digital companies has officially kicked in, spelling big changes for primarily U.S. tech giants. CNBC runs through how the law impacts large U.S. tech companies — as well as consumers in the EU. The EU Digital Markets Act primarily impacts U.S. tech giants — the likes of Alphabet , Amazon , Apple , and Meta . The rules have already sparked big changes for tech giants in how they serve customers in the EU. It's likely more adjustments will come, as competitors to Big Tech firms aren't happy with the proposals put in place so far.
Persons: Justin Tallis, Bill Echikson, Echikson, ByteDance, Apple Organizations: Apple, Facebook, Microsoft, Getty, Digital Markets, European Commission, Center for, CNBC, Big Tech, EU Digital Markets, Meta, Google, Companies, EU, Spotify Locations: EU, U.S, iPhones
The tool is derived from another AI image-generator, DALL-E 3, made by Microsoft's close business partner OpenAI. His letter to Microsoft urges the company to take it off the market until it is safer. “Many of the issues with Copilot Designer are already addressed with ChatGPT's own safeguards,” he said via text. A number of impressive AI image-generators first came on the scene in 2022, including the second generation of OpenAI's DALL-E 2. Google has temporarily suspended its Gemini chatbot's ability to generate images of people following outrage over how it was depicting race and ethnicity, such as by putting people of color in Nazi-era military uniforms.
Persons: Shane Jones, Jones, Microsoft's, OpenAI, , Lina Khan, , OpenAI's DALL, ChatGPT — Organizations: Microsoft, Associated Press, U.S, Senate, Federal Trade Commission, CNBC, Senate's, Google Locations: , Washington
"Customers trust Microsoft more than OpenAI since they already buy Microsoft's ecosystem," a Microsoft AI researcher told BI. "Almost everyone I know is working on Copilot to a certain extent," the Microsoft AI researcher told BI. "It's too premature to assume this is going to be a race to the bottom on price," another Microsoft executive said. Some Microsoft employees work so closely with OpenAI that they have badges to get into OpenAI's offices, and some OpenAI employees can badge into Microsoft locations. Mistral models will be offered to Microsoft customers along with about 1,600 other models including Cohere and Meta's Llama.
Persons: there's, Morgan Stanley, Satya Nadella, they've, they're, Frank Shaw, Shaw, That's, OpenAI, JPMorgan Chase, It's, Dentsu, Shiva Vannavada, Vannavada, Eric Boyd, Scott, John Montgomery, Asha Sharma, Ashley Stewart Organizations: Microsoft, Business, Enterprise, Walmart, JPMorgan, BI, Google, Dentsu, Product, Technology, Employees, Nvidia, DA Davidson, AI Services, AI Bot, OpenAI Locations: OpenAI, Mistral
Jones was noodling with Copilot Designer, the AI image generator that Microsoft debuted in March 2023, powered by OpenAI's technology. "It was an eye-opening moment," Jones, who continues to test the image generator, told CNBC in an interview. watch nowMicrosoft's legal department told Jones to remove his post immediately, he said, and he complied. Jones said the risk "has been known by Microsoft and OpenAI prior to the public release of the AI model last October." "I am certainly convinced that this is not just a copyright character guardrail that's failing, but there's a more substantial guardrail that's failing," Jones told CNBC.
Persons: Jakub Porzycki, Shane Jones, Jones, OpenAI's DALL, Lina Khan, Khan, deepfakes, he's, Satya Nadella, Sam Altman, Justin Sullivan, Darth Vader, Elsa, Mickey Mouse, guardrail that's Organizations: Microsoft, Nurphoto, Copilot, CNBC, Commerce, Science, Transportation, Federal Trade, Google, Getty, pitchfork, Disney, Wars, Palestinian, Israel Defense Forces Locations: Krakow, Poland, Redmond , Washington, San Francisco, hoodies, Gaza
Sergey Brin says Google "definitely messed up" with Gemini's image generation. The Google cofounder says he came out of retirement because of AI's "exciting" trajectory. AdvertisementGoogle cofounder Sergey Brin has weighed in on the company's Gemini drama. Speaking at San Francisco's AGI House, Brin said the company had "definitely messed up on the image generation." Since then, Brin has been spotted at Google's Silicon Valley headquarters and has been directly involved with developing the company's AI strategy.
Persons: Sergey Brin, , Brin, Larry Page, Elon Musk, Adolf Hitler, Gemini, Hitler Organizations: Service, Gemini, Google, The New York Times, Big Tech, BI, Business Locations: Francisco's
Brin, 50, spoke to entrepreneurs on Saturday at the "AGI House" in Hillsborough, California, just south of San Francisco, where developers and founders were testing Google's Gemini model. He also commented on the flawed launch last month of Google's image generator, which the company pulled after users discovered historical inaccuracies and questionable responses. Brin was also asked how online advertising will be disrupted considering ad revenue is core to Google's business. Bloomberg | Bloomberg | Getty Images“I of all people am not too terribly concerned about business model shifts,” Brin said. Beyond AI, Brin was asked about Google's difficulties in hardware given recent advancements in virtual reality.
Persons: Sergey Brin, Google David Paul Morris, Brin, ” Brin, , Larry Page, He's, , Gemini, “ that’s, Prabhakar Raghavan, Google's, Sundar Pichai, Raghavan, Brin didn't, OpenAI's ChatGPT, Elon Musk's, Eric Schmidt, that’s, I'm Organizations: Google, Bloomberg, Getty, CNBC, Gemini, Google Inc, Allen & Co . Media, Technology Conference, Apple Vision Locations: Hillsborough , California, San Francisco, Sun Valley , Idaho, U.S
This time last year, Anthropic was seen as a promising generative AI startup founded by ex-OpenAI research executives. "In our quest to have a highly harmless model, Claude 2 would sometimes over-refuse," Amodei told CNBC. Multimodality, or adding options like photo and video capabilities to generative AI, whether uploading them yourself or creating them using an AI model, has quickly become one of the industry's hottest use cases. But multimodality, and increasingly complex AI models, also lead to more potential risks. "Of course no model is perfect, and I think that's a very important thing to say upfront," Amodei told CNBC.
Persons: Anthropic, Claude, Opus, OpenAI's, Asana, It's, it's, Daniela Amodei, Amodei, Moby Dick, Harry Potter, Brad Lightcap, Anthropic's Claude, We've Organizations: Monday, Haiku, Google, ChatGPT, CNBC
Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.
Persons: , Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV
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