At New York Fashion Week, veteran designer Vivienne Tam showcased a metaverse-themed collection featuring various NFT characters.
Kerry Chrapliwy — CEO of a marketing agency representing Gemini, a cryptocurrency exchange platform that co-sponsored the show — said web3 world has a reputation for being geeky, insular, and male, which needs to change.
A divide became clear, though, despite the overlap between the fashion world and the NFT world — like being environmentally disastrous and needing disposable income to participate — their communities do not easily merge, even in a space dedicated to facilitating just that.
They didn't seem to know about the NFT element of Tam's collection, didn't care, or both.
Their jobs involve a combination of working with the clothes, with models, and in the case of this collection, with people in the NFT world.