Targeted, full-length video ads are coming to Uber for the first time, The Wall Street Journal reported.
Users will encounter them on Uber and Uber Eats' mobile apps, in cars, and on Drizly.
Video ads will also be incorporated across Uber Eats and Drizly, an alcohol delivery service acquired by Uber for over $1 billion in 2021, the WSJ reported.
On Uber Eats, ads will display while customers wait for their deliveries, and on Drizly, ads will play on search results pages.
"We know where you are, we know where you are going to, we know what you have eaten."
Persons:
Uber, Pesky, Mark Grether
Organizations:
Street Journal, Morning, Uber, Uber Technologies, WSJ, Walmart
Locations:
New York City, New York, Los Angeles