Amazon has rolled out a new storefront featuring apparel, home goods, electronics and other items priced below $20, to fend off growing competition from discount upstarts Temu and Shein.
Called "Amazon Haul," the storefront is accessible through the company's mobile app, and promises "crazy low prices" on a plethora of goods.
CNBC previously reported that Amazon planned to launch its own discount webstore with goods shipped directly from China.
With Amazon Haul, the company is responding to the rise of Temu, Shein and TikTok Shop, which all have ties to China, the world's second-largest economy.
Amazon is able to offer low prices through its Haul storefront by importing each item directly from manufacturers in China, similar to how Temu's and Shein's business models operate.
Persons:
Dharmesh Mehta, it's
Organizations:
Shoppers, Amazon, CNBC
Locations:
China, U.S