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☆ An ex-Instagram staffer is teaching brands and creators how to grow an audience on the app. Here are 4 of her top strategies.
▼ + stars: | 2023-03-24 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Jackie Candelaria, a former Instagram staffer, is now advising creators and brands. Candelaria is now building a business as an Instagram consultant for brands and creators who want to leverage the app to grow their own businesses and audience. "I don't think that's sustainable. Good reels tell storiesA good reel has to tell a story, Candelaria said. "I think it's just allowing the system kind of recorrect itself and show good content."

☆ How to get a boost on Instagram? Post 6 stories a day and use its in-app tools, says an influencer who meets regularly with the company. Here's her other advice.
▼ + stars: | 2023-03-24 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Some of her tips include posting six Instagram stories a day and posting to the grid once a day. Instagram is pushing content made using its own in-app tools and features, according to a creator who got a rundown from the company. Marietta said the Instagram partner manager she spoke with explained that Instagram is working on its editing tools. Instagram also wants creators to use its other in-app features, including its trending audio instead of "outside music," per Marietta. While nine hashtags on a post used to be ideal, Instagram now suggests three to five hashtags, Marietta said.

☆ Walmart Helped Put Northwest Arkansas on the Map. Now Everybody Wants a Piece of It.
▼ + stars: | 2023-03-15 | by ( Libertina Brandt | ) www.wsj.com time to read: 1 min

Clio and Adam Mills didn’t know much about Northwest Arkansas when, in July 2021, they visited a friend who lived in Bentonville. Mrs. Mills, who lived with Mr. Mills in Los Angeles at the time, said they immediately fell in love with the “growth and excitement” happening there. She said the Cocoon Yoga Lab, a local yoga studio, is the best studio she’s ever been to. The day after they arrived in Bentonville, Mrs. Mills, 37, founder of the digital and talent marketing agency Booje Media, asked to meet with her friend’s real-estate agent. About a week after their visit, the Mills put an offer on a three-bedroom home on over 3 acres in Bentonville.

☆ Meta considering a standalone social network that sounds a lot like Twitter
▼ + stars: | 2023-03-10 | by ( Clare Duffy | ) edition.cnn.com time to read: +2 min

The concept is similar to Reddit or Discord, but a departure from how Meta’s other platforms function. If Meta’s new platform were decentralized, it could allow third parties to build apps and features into the platform, potentially giving users experiences beyond what Meta itself might build. Meta declined to comment beyond its statement, including in response to questions about the new platform’s potential features or a timeline for launch. Many of them had an early jump in users following Musk’s takeover at Twitter, but have since struggled to gain widespread adoption. But its growth has slowed in recent months, in part as users struggle with the somewhat less straightforward and user-friendly nature of a decentralized platform.

☆ Meta exploring a new social network that could compete with Twitter
▼ + stars: | 2023-03-10 | by ( Rohan Goswami | ) www.cnbc.com time to read: +1 min

Meta is exploring a new decentralized, text-based social network that could compete with Elon Musk's Twitter. The move could help Meta attract some of the Twitter users who are looking for alternatives after Musk took over and changed some of the site's rules. "We're exploring a standalone decentralized social network for sharing text updates," a Meta spokesperson told CNBC on Friday. The effort by Meta would expand its offerings beyond Facebook, WhatsApp and Instagram, and into a space that has been dominated by Elon Musk's Twitter. Meta is also exploring integrations with existing social networks like Twitter or Mastodon, in part relying on a protocol called ActivityPub, Moneycontrol reported.

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☆ Facebook's top exec Tom Alison breaks down his top priorities for 2023 and his pitch to creators
▼ + stars: | 2023-03-08 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Tom Alison, head of Facebook, wants the platform to be a more welcoming home to creators. Insider spoke with Alison about Facebook's priorities as uncertainty around Meta layoffs mounts. "We want Meta to be a great home for creators," Alison said. "You layer in some monetization tools on top of that and they can use Facebook to extend their income," Alison said. "We're going to be integrating and embracing more messaging functionality within Facebook," Alison said.

☆ The attack in Ukraine took a lot of the cyber focus off China, says CrowdStrike's sr. vp of intelligence
▼ + stars: | 2023-03-03 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe attack in Ukraine took a lot of the cyber focus off China, says CrowdStrike's sr. vp of intelligenceCrowdStrike’s Adam Meyers joins Eamon Javers and the 'CNBC Special: Taking Stock' to discuss the real-world cyberthreats we face across the globe.

☆ Continuing Sanctions Against Russia Mark ‘Tectonic’ Shift
▼ + stars: | 2023-02-24 | by ( Richard Vanderford | ) www.wsj.com time to read: +7 min

Hundreds of companies, though, decamped, calculating that the looming threat of sanctions ratcheting up and reputational risk warranted an exit. Prof. Sonnenfeld and Mr. Tannebaum both have been personally sanctioned by Russia, which has accused critics of engaging in a “Russophobic” campaign. “Countries continue to rely on those tools for foreign policy. The Russia sanctions have functioned as a “wake-up call” to the C-suite, Mr. Smith said. The use of coordinated sanctions, both in Russia and as a broader foreign policy tool, doesn’t seem to be going away, experts agreed.

☆ Instagram's top exec says paid blue-check verification could 'help small creators get a leg up,' as he defends Meta Verified
▼ + stars: | 2023-02-24 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Meta is testing a monthly paid subscription called Meta Verified on Facebook and Instagram. Head of Instagram Adam Mosseri answered questions about the test and its impact on creators. Meta Verified, a paid subscription that grants users a blue check and streamlined customer service, is already stirring up controversy among creators. "And so we're just testing to see if it is compelling to small creators because we want to help small creators get a leg up." Here were the 3 main takeaways from Mosseri's answers to users' questions about Meta Verified:

☆ An ex-Instagram employee says Meta's 'impatience' has hurt its shopping efforts
▼ + stars: | 2023-02-22 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

But as Instagram axes shopping products, ex-staffer Meghana Dhar points to Meta's "impatience." The moves have left many asking: What's going on with Instagram shopping? While at Instagram, Dhar worked on Instagram's early shopping features, from onboarding brands to getting John Mayer to host a live shopping event with laundry company The Laundress. But it's also had a tendency to launch and then axe shopping products, like Instagram (and Facebook) live shopping and affiliate marketing. Scaling back on shopping, for now, could also be a blessing in disguise for Meta, Dhar added.

☆ Lebanon's central bank chief says he will not renew his term
▼ + stars: | 2023-02-19 | by ( ) www.reuters.com time to read: +2 min

CAIRO, Feb 19 (Reuters) - Lebanon's embattled central bank chief Riad Salameh said on Sunday he would leave his post once his latest term ends in July even if he is asked to stay longer. "No one has asked me to continue [as central bank chief] but even if they do, I think this is enough," he said in a televised interview with Egypt's AlQahera News on Sunday. Salameh, who became the head of the central bank in 1993, has come under increased scrutiny both at home and abroad since Lebanon's financial system began unraveling in 2019. The collapse has locked most savers out of their bank accounts and pushed more than 80% of Lebanon's population below the poverty line. The central bank had announced in November 2022 that a "specialized and professional international auditing firm" had completed an audit of the gold reserves but had not announced its value.

☆ Arsenal are best team in the league, says Guardiola
▼ + stars: | 2023-02-14 | by ( ) www.reuters.com time to read: +2 min

MANCHESTER, England, Feb 14 (Reuters) - Manchester City boss Pep Guardiola said that Arsenal are the best team in the Premier League as he prepares his side for their trip to the Emirates in Wednesday's top-of-the-table clash. "So far, they are the best team in the Premier League," Guardiola told a news conference on Tuesday. Guardiola also rejected claims that Sunday's win has provided his side with a renewed spirit, highlighting how the togetherness in his team is not swayed by results. The Spaniard added: "After (the) Arsenal (victory) there was this togetherness, they are incredible human beings. "The mood is good, really, really good for many years.

☆ Boies, co-counsel move to grab control of all private FTX cases
▼ + stars: | 2023-02-13 | by ( Alison Frankel | Thomson Reuters | Alison Frankel Has Covered High-Stakes Commercial Litigation As A Columnist For Reuters Since A Dartmouth College Graduate | ) www.reuters.com time to read: +7 min

Judicial Panel on Multidistrict Litigation, that the judge overseeing their Miami cases, U.S. District Judge Michael Moore, has already proven in their brand ambassador cases that he can steer FTX cases quickly and efficiently. Not everyone pursuing claims on behalf of FTX customers agrees with Boies and Moskowitz. (To be clear, these private cases are different from cases that could be brought by a court-appointed receiver or trustee in FTX’s Chapter 11 bankruptcy.) If the cases go to California, the California slate is a likelier candidate. It will be a few months before any ruling on the Boies and Moskowitz consolidation petition.

☆ It took 50 years and $11 billion to complete a train station beneath NYC's Grand Central Terminal. It shows how hard it is to build things in the US.
▼ + stars: | 2023-02-03 | by ( Jacob Zinkula | Catherine Boudreau | ) www.businessinsider.com time to read: +7 min

New commuter rail service to New York City's Grand Central Terminal began last week. The new station cost more than three times its initial budget and faced significant delays. The new rail service, which began limited operations last week, delivers riders to a gleaming new station some 15 stories beneath the soaring limestone facade of Grand Central Terminal. Train platforms at Grand Central Madison are well over 100 feet underground. Mary Altaffer/APPeople walk past a mural in the new Grand Central Madison last week.

☆ Four of six accused get lengthy sentences over Vienna jihadist attack
▼ + stars: | 2023-02-02 | by ( ) www.reuters.com time to read: +2 min

VIENNA, Feb 2 (Reuters) - A Vienna court on Thursday handed lengthy sentences, including life in prison, to four of six men accused of helping a jihadist prepare a deadly shooting rampage in 2020. While police said the gunman, Kujtim Fejzulai, who held Austrian and North Macedonian nationality, carried out the attack alone, the six defendants were accused of providing help beforehand. Two others received sentences of 20 and 19 years, the court said in a statement. The second defendant sentenced to life was Heydayatollah Z, 28, who lived with the attacker for weeks before the attack. The two defendants with the mildest sentences accepted the ruling, the court said, Of the remaining four, three plan to appeal and the other is considering it, added.

☆ Why Instagram Will Never Be Able to Compete With TikTok
▼ + stars: | 2023-02-02 | by ( Chris Stokel-Walker | ) www.businessinsider.com time to read: +9 min

TikTok's secret sauce is its ability to keep users on the platform, and without sacrificing its core, Instagram won't be able to compete. That's because on TikTok, every video a creator makes has to outperform every other TikTok video. Victim of its own successUnlike TikTok, Instagram has long been seen as a secure place on which to build a digital following. A year ago, when the researcher Valdovinos Kaye was interviewing TikTok creators for his book, he found that they desperately sought to transport their audiences over to Instagram. Rather than copying TikTok's success, Instagram might need to focus on what separates it from the pack.

☆ Iheanacho sends Leicester into FA Cup fifth round, Leeds also win
▼ + stars: | 2023-01-28 | by ( ) www.reuters.com time to read: +3 min

SummarySummary Companies Leicester scrape past fourth-tier WalsallLeeds win 3-1 at Accrington StanleyFulham salvage 1-1 draw with SunderlandWALSALL, England, Jan 28 (Reuters) - Kelechi Iheanacho spared Leicester City from a potential FA Cup giant-killing as his second-half goal saw the Foxes beat fourth-tier Walsall 1-0 and progress to the fifth round on Saturday, while Leeds advanced with a 3-1 win over Accrington Stanley. Southampton put their Premier League woes aside to beat Championship strugglers Blackpool 2-1 while Bristol City eased to a 3-0 win over fellow second-tier side West Bromwich Albion. Leicester, who beat fourth-tier strugglers Gillingham with an Iheanacho goal in round three, faced a stern test from a hard-working, high-energy Walsall outfit. Leeds reached the fifth round for the first time since 2016 as they avoided a slip-up at third-tier Accrington. Reporting by Adam Millington and Martyn Herman; Editing by Hugh LawsonOur Standards: The Thomson Reuters Trust Principles.

☆ Investors Push Mining Companies to Adopt Better Sustainability Standards
▼ + stars: | 2023-01-25 | by ( Dieter Holger | ) www.wsj.com time to read: +4 min

Investors are pushing miners to adopt tougher sustainability policies amid fears the rush for minerals to expand renewable energy will harm the environment and poor communities. The newly-launched Global Investor Commission on Mining 2030 said it would introduce sustainability standards by next January which will seek to overhaul the mining industry this decade. “We’ll improve the practices and outcomes in the mining industry more quickly,” he said. PREVIEWThe rules will draw on lessons from investors and the mining industry’s development of the Global Industry Standard on Tailings Management. The tailings standard came out about two years ago following the 2019 Vale SA Brumadinho disaster in Brazil where a tailings dam collapsed and killed 270 people.

☆ Ex-Instagram Employee on Why Creator Views Might Be Down Recently
▼ + stars: | 2023-01-23 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

A new podcast hosted by a former Instagram employee answers creators' burning questions. One former Instagram employee recently tried to spell out why some creators may have experienced slumps in views. In a new podcast, former Instagram staffer Jon Youshaei fields questions from creators in a segment called "Creator Office Hours." That means more competition for creators' content being seen, Youshaei said. That means more competition for creators' content being seen, Youshaei said.

☆ I'm the VP of admissions at a small liberal-arts college. Early decision favors the wealthy — here's one way to fix it.
▼ + stars: | 2023-01-18 | by ( Jenny Powers | ) www.businessinsider.com time to read: +7 min

Adam Miller is the interim vice president for admissions and financial aid at Whitman College. I served as the director of admissions at Whitman College for nearly 10 years, and this year, I've shifted gears and am now the school's interim vice president for admissions and financial aid. They may also not reflect changes in a college's financial-aid policies or the total cost of attendance, which can be updated yearly. The offering has since developed into our early financial-aid guarantee, which, like our original estimator, doesn't require you to apply to Whitman. Last year, 301 people applied for the early financial-aid guarantee, and 237 of them wound up applying to Whitman — 63 applied early decision.

☆ The scarcity economy has made life harder on Americans. Some are calling for an 'abundance agenda' to make college, housing, and healthcare more affordable.
▼ + stars: | 2023-01-15 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +9 min

The costs of healthcare, housing, childcare, and college have soared in recent decades. Some say an "abundance agenda" is necessary to boost supply and bring down costs. In short, the abundance agenda works by increasing the supply of the things people need, and ultimately making essential goods and services less expensive for American families. But childcare, healthcare, college tuition, and housing costs, for instance, have risen 115%, 130%, 178%, and 80%, respectively, well above inflation. He thinks the abundance agenda — or something like it — will be something many politicians campaign on someday, which he says would be a win for all Americans.

☆ Elon Musk lost his bid to move his securities fraud trial out of San Francisco, where his lawyers claim too many potential jurors are biased against him
▼ + stars: | 2023-01-13 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +3 min

A judge denied Elon Musk's request to move his securities fraud trial from San Francisco to Texas. Musk's lawyers had claimed too many potential jurors would be biased against him after he took over San Francisco-based Twitter and promptly laid off half of its staff. He petitioned for the trial to take place in Texas instead; Musk moved Tesla's headquarters from Palo Alto, California to Austin, Texas in 2021. After Musk's legal team asked to move the trial, lawyers for the Tesla shareholders in the case responded by poking fun at Musk. Musk, his legal team, and Tesla did not immediately respond to requests for comment.

☆ Tesla shareholder attorneys taunted Elon Musk over his attempt to move a trial to Texas due to 'local negativity:' He has a 'knack for attracting 'negative' coverage'
▼ + stars: | 2023-01-12 | by ( Grace Kay | ) www.businessinsider.com time to read: +4 min

Tesla shareholder attorneys poked fun at Elon Musk's attempt to move a trial to Texas in court filing. Last week, Musk's lawyer said a trial should not be held in California due to "local negativity." Attorneys for the investors said the billionaire has a "knack for attracting 'negative' coverage." Musk and a Tesla spokesperson did not respond to a request for comment from Insider ahead of publication. The trial revolves around 2018 tweets from Musk in which the Tesla CEO said he had funding secured to take the carmaker private.

Instagram announced on Monday that it would put its Create button back in the center of its main navigation bar and remove the Shop tab. While the dedicated Shop tab will disappear, Mosseri said in his Reel that “you’ll still be able to shop on Feed, in Stories, in Reels and in ads.” Instagram also stated on its help page that it would “continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.”The Shop tab, along with the Reels tab, was introduced to the in-app navigation bar in 2020, according to TechCrunch. The decision to redesign the navigation bar to include these tabs instead of the Create or Activity functions was controversial, sparking backlash from users who felt the platform was prioritizing businesses and influencers. The Reels tab, which is currently in the center position of the navigation bar, will move a space to accommodate the Create tab. In recent months, high-profile users like Kylie Jenner and Kim Kardashian have called out Instagram for overpromoting Reels.

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