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☆ Was this the wildest ‘Barbie’ premiere so far?
▼ + stars: | 2023-07-25 | by ( Leah Dolan | ) edition.cnn.com time to read: +2 min

From pink face paint to trailing capes, scroll down for what could be the wildest outfits worn on the “Barbie” red carpet circuit so far. A. Perez Meca/Europa Press/Getty ImagesInfluencers and artists María Forqué and Filip Custic wore Birkin-inspired looks from the brand Namilla. A. Perez Meca/Europa Press/Getty ImagesMakeup artist Alana la Hija del Jeque stepped out in a barely-there bralet made from ribbon bowties. A. Perez Meca/Europa Press/Getty ImagesYouTuber Esty Quesada was seen in hot pink face paint and a black cowboy hat. David Benito/WireImage/Getty Images

Persons: Greta Gerwig’s “ Barbie, Margot Robbie, Andrew Mukamal, Ryan Gosling, Barbie, Edgard Caro, Jau Fornes, Perez Meca, María Forqué, Filip Custic, Birkin, Carlos Alvarez, Mirella Balic, Alana la Hija, Jeque, David Benito, WireImage, Ines de Leon, Roxana Zurdo, Samantha Hudson, Andres Sarda, YouTuber Esty Quesada, Influencer Pelayo Diaz Organizations: CNN, Los Angeles, Warner Brothers, Warner Bros Discovery, Europa Press, Getty Locations: London, Los, Madrid

☆ Pink is in, thanks to 'Barbie.' Here are 5 pink homes for sale that the Barbiecore-obsessed will love.
▼ + stars: | 2023-07-25 | by ( Kelsey Neubauer | ) www.businessinsider.com time to read: 1 min

Barbiecore is 2023's hottest design trend, thanks to Greta Gerwig's "Barbie," starring Margot Robbie as the famous doll. Margot Robbie as Barbie. Warner Bros. The namesake design trend is maximalist and feminine. It features bold pink hues and often a dash of a metallic sparkle.

Persons: Greta Gerwig's, Barbie, Margot Robbie, Warner Organizations: Warner Bros

☆ The surprising list of actors who were up to play Ken in ‘Barbie’
▼ + stars: | 2023-07-25 | by ( Lisa Respers France | ) edition.cnn.com time to read: +2 min

CNN —Ryan Gosling may or may not be your ideal Ken in the new “Barbie” movie, but one of the film’s casting directors has shared who else might have gotten the role. In an interview with Vanity Fair, Allison Jones — who cast the hit film along with Lucy Bevan — talked about who else might have joined Barbie in her dream house. Like the line of dolls the movie is based on, there are multiple Barbies and Kens portrayed by a diverse cast of actors. And that meant Bowen Yang, Dan Levy, and Ben Platt were out of the running to play Ken. “Simu Liu was dying to be a Ken, God bless him,” Jones said of the actor who was eventually cast as one of the Kens.

Persons: CNN — Ryan Gosling, Barbie, Allison Jones —, Lucy Bevan —, Kens, Jones, Bowen Yang, Dan Levy, Ben Platt, Ken, “, I’m, ”, CJ Rivera, Slaven Vlasic, Evan Agostini, “ Simu Liu, ” Jones, Allan, Jonathan Groff, ’, Michael Cera, Bevan, Greta Gerwig, ” Bevan, ” Margot Robbie snagged, Kate McKinnon, Issa Rae Organizations: CNN Locations: London, Dua Lipa

☆ Barbie and Ken, this summer's hottest couple, were actually named after a brother and sister
▼ + stars: | 2023-07-25 | by ( Grace Dean | ) www.businessinsider.com time to read: +7 min

Ruth Handler's children resented the dolls named after them and didn't buy any for their own children. The plastic dolls were actually named for a sister and brother – the children of Mattel cofounder and Barbie creator Ruth Handler. "If people did find out, she'd tell them in no uncertain terms that she was not the Barbie doll." Barbara, meanwhile, said: "I'm tired of being Barbie doll." Timm Schamberger/DDP/AFP via Getty ImagesHandler also named dolls for her children's partners and their children, including Allan, named for her son-in-law.

Persons: Barbie, Ken, Ruth Handler's, They've, Greta Gerwig's, –, Margot Robbie, Ryan Gosling –, Ruth Handler, Frederic Neema, Handler, Babs, Barbara, Barbara Millicent Roberts, Ruth, Jens, Ulrich Koch, Stache, Cyrus McCrimmon, Lobel, Blaine, Mel Melcon, Mattel Barbara, Elliott Handler, Bettmann, Barbara Handler, Handler's, Barbies . Bork, bimbo, Timm Schamberger, Allan, hadn't Organizations: Service, Mattel, Getty, Los Angeles Times, Hulton, Valentine's, Express, DDP, Getty Images, Denver, Fair Locations: Wall, Silicon, Europe, AFP, Nuremberg, Germany

☆ 'Barbie' buzz likely just a flash in the pan for toymaker Mattel
▼ + stars: | 2023-07-24 | by ( Savyata Mishra | ) www.reuters.com time to read: +3 min

July 24 (Reuters) - The fanfare around Margot Robbie-starrer "Barbie" could jolt the iconic Mattel (MAT.O) doll's sales out of a year-long slump, but Wall Street thinks the party in pink will be short-lived. While Mattel will report second-quarter results on Wednesday, days after the theatrical release of the movie, analysts say the boost for Barbie sales will be most pronounced in the quarter ending Sept. 29 before tapering off. Retailers worldwide have also pitched in, with brands from Zara (ITX.MC) to H&M (HMb.ST) and Gap rolling out themed merchandise like Barbie hoodies, perfumes and toothbrushes. But its gross billings - or the amount invoiced to customers - fell behind Hot Wheels in the first quarter of 2023. Mattel's forward 12-month price-to-earnings multiple (P/E), a common benchmark for valuing stocks, is 16.01, higher than 13.6 for Hasbro.

Persons: Margot Robbie, Barbie, Arpiné Kocharyan, Kocharyan, Ryan Gosling, Ken, Warner Bros, Zachary, Carol Osborne, Savyata Mishra, Devika Organizations: Mattel, UBS, Warner, Sunday, Reuters Graphics Reuters, CFRA Research, University of South, Muma College of Business, Hasbro, Thomson Locations: Zara, United States, Canada, Bengaluru

☆ 'Barbie' movie debut shines even brighter as final tally rises
▼ + stars: | 2023-07-24 | by ( Lisa Richwine | ) www.reuters.com time to read: +1 min

The final Friday to Sunday tally for the "Barbie" movie starring Margot Robbie and Ryan Gosling was slightly higher than the $155 million the studio estimated on Sunday. "Barbie" is the No.1 movie of the year based on domestic opening weekend sales, beating the $146.4 million haul for April release "The Super Mario Bros. The story of the making of the atomic bomb brought in $82.4 million in the United States and Canada from Friday through Sunday, up from the earlier estimate of $80.5 million. In 78 international markets, "Oppenheimer" collected nearly $98.0 million for a global total of $180.4 million. Both movies beat expectations and helped the U.S. and Canadian box office surpass $300 million for just the fourth time in history.

Persons: Margot Robbie, Maja Smiejkowska, Warner Bros, Ryan Gosling, Mario, Greta Gerwig's, Barbie, Christopher Nolan's, Oppenheimer, Lisa Richwine, Jonathan Oatis Organizations: REUTERS, Warner, Mario Bros, Mattel Inc, Thomson Locations: London, Britain, United States, Canada, U.S

☆ 'Barbie' and 'Oppenheimer' set UK-Ireland box office double debut record
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +1 min

REUTERS/Maja Smiejkowska/File PhotoLONDON, July 24 (Reuters) - "Barbie" grossed an estimated 18.5 million pounds ($23.7 million) and "Oppenheimer" 10.9 million pounds at the UK-Ireland box office at the weekend, Screen International said on Monday - the first time two films opened to over 10 million pounds each. Greta Gerwig, who helmed "Barbie", beat the record for the biggest opening for a film directed by a woman. "Oppenheimer", starring Irish actor Cillian Murphy as the American scientist who developed the atomic bomb, also secured director Christopher Nolan's second-biggest UK opening weekend. Cinema operator Vue International said it had enjoyed its biggest weekend since "Avengers: Endgame" opened in 2019, with "Barbie" on track to become the biggest film of 2023. "Barbie", which stars Margot Robbie, also ruled in U.S. and Canadian theatres, taking an estimated $155 million to set the record for the biggest domestic opening of 2023.

Persons: Greta Gerwig, Margot Robbie, Maja Smiejkowska, Oppenheimer, Barbie, Cillian Murphy, Christopher Nolan's, Farouq Suleiman, Paul Sandle Organizations: REUTERS, Vue, Thomson Locations: London, Britain, Ireland, U.S

☆ 'Barbie' star Margot Robbie used her earnings to pay off her mom's house: 'Don't even worry about that mortgage'
▼ + stars: | 2023-07-24 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

When Margot Robbie first started earning money as an actress, her first order of business way to pay back the person who had helped her achieve her dreams. During Robbie's early career, her mother helped keep her afloat by borrowing against her home, the actress revealed in an interview with CBS Sunday Morning. "She'd take money out of the house mortgage and lend me money," she said. Robbie said that she kept careful track of every dollar that her mother gave her, writing it all down. "I was like, 'Mom, don't even worry about that mortgage anymore.

Persons: Margot Robbie, I've, Robbie, Robbie wasn't Organizations: CBS

☆ Opinion | The Hunger Fed by ‘Barbie’ and Taylor Swift
▼ + stars: | 2023-07-24 | by ( Michelle Goldberg | ) www.nytimes.com time to read: +2 min

“What happens in the crowd is messy, wild, benevolent and beautiful,” Amanda Petrusich wrote in The New Yorker about a Swift concert. It’s too contradictory!”The important part of this monologue — spoilers ahead — is not only what it articulates, but what it accomplishes. “By giving voice to the cognitive dissonance required to be a woman under the patriarchy you robbed it of its power!” exclaims the film’s heroine, Stereotypical Barbie, played by Margot Robbie. And, ultimately, as difficult as being an adult woman is, Robbie’s Barbie chooses it over remaining in the sexless girlhood idyll of Barbieland, as we learn in the film’s perfect last line. Given the evident hunger out there for entertainment that channels female angst, it would make sense for Hollywood, once the writers’ and actors’ strikes are over, to do more to cultivate female writers and directors.

Persons: Amanda Petrusich, Barbie, Guardian she’d, “ I’ve, America, Gloria, “, Barbies, ”, Margot Robbie, Robbie’s Barbie, ’, “ Barbie, Swift, Greta Gerwig, “ Barbie ” Organizations: Yorker, Guardian, Hollywood, Center, Women, ” Searchlight Pictures

☆ How the Indigo Girls Brought Barbie ‘Closer to Fine’
▼ + stars: | 2023-07-24 | by ( Trish Bendix | ) www.nytimes.com time to read: +1 min

In Greta Gerwig’s Barbieland, where every day is the best day ever, pop stars like Lizzo, Dua Lipa and Charli XCX provide a bouncy soundtrack as the live-action dolls go about their cheery, blissful lives. “There’s more than one answer to these questions, pointing me in a crooked line,” she sings with a smile, before thrusting a manicured pointer in the air. Barbie’s song of choice on her way to the Real World is the Indigo Girls’ “Closer to Fine.”The Indigo Girls, a folk duo from Georgia who have released 15 studio albums since 1987, featured “Closer to Fine” as the opening track on their self-titled 1989 LP. Emily Saliers wrote the song after she and her fellow singer and guitarist, Amy Ray, graduated from Emory University in Atlanta and were regularly playing a local bar called Little Five Points. It became a staple of the Girls’ live show that spread thanks to college radio play and an opening slot on tour with another Georgia band, R.E.M.

Persons: Greta Gerwig’s Barbieland, Charli, Margot Robbie’s, Emily Saliers, Amy Ray, It’s, Saliers Organizations: Emory University Locations: Dua Lipa, Georgia, Atlanta

☆ 'Barbie' sets records, 'Oppenheimer' strong in box office battle
▼ + stars: | 2023-07-23 | by ( Lisa Richwine | ) www.reuters.com time to read: +2 min

Director Christopher Nolan's "Oppenheimer," about the making of the atomic bomb, beat expectations with $80.5 million at domestic theaters in a cinema battle dubbed "Barbenheimer." The $155 million debut topped the $146.4 million for "The Super Mario Bros." in April and ranked as the highest domestic opening ever for a female-directed film. Many fans wore pink outfits screenings and theaters offered pink cocktails and glittery popcorn. The drama "Oppenheimer" stars Cillian Murphy as American scientist J. Robert Oppenheimer, the man who developed the atomic bomb. The movie added $93.7 million in international markets, for a global total of $174.2 million, distributor Universal Pictures (CMCSA.O) said.

Persons: Margot Robbie, Christopher Nolan's, Oppenheimer, Greta Gerwig's, Mario, Cillian Murphy, J, Robert Oppenheimer, Lisa Richwine, Cynthia Osterman, Nick Zieminski Organizations: Warner Bros, Mattel, stoke, Universal Pictures, Thomson Locations: ANGELES

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Persons: Dow Jones

Persons: Dow Jones

☆ 'Barbie' blows up 'Oppenheimer' as Greta Gerwig's plastic fantastic looks set to make $100 million more than Christopher Nolan's atomic blockbuster this weekend
▼ + stars: | 2023-07-23 | by ( Ryan Hogg | ) www.businessinsider.com time to read: +3 min

Greta Gerwig's comedy is headed for a $155 million US opening, with "Oppenheimer" on $77 million. According to studio projections seen by The Hollywood Reporter, Greta Gerwig's film is heading for a $155 million domestic opening weekend, while Christopher Nolan's atomic bomb epic is set to take $77 million. That means the first outing in the "Mattel Cinematic Universe" will outstrip Nolan by more than $100 million. "Barbie" cost a reported $145 million to make, plus an estimated $100 million for its elaborate marketing campaign, while "Oppenheimer" reportedly cost $100 million. It's the first where one title has more than $100 million and another taken more than $50 million in the same three-day period, according to The Hollywood Reporter.

Persons: Oppenheimer, Greta Gerwig's, Margot Robbie, Christopher, outstrip Nolan, Patty Jenkins, Barbie, Stephanie Keith, Insider's Chris Panella, you'll Organizations: Hollywood, Mattel, Warner Bros, Universal Pictures, National Association of Theater, Associated Press, Rotten Locations: Manhattan

☆ Who is Ken, really? The history of the world’s most misunderstood doll
▼ + stars: | 2023-07-22 | by ( Scottie Andrew | ) edition.cnn.com time to read: +13 min

March 11, 1961: When Ken met BarbieThis original Ken doll from 1961 was supposed to be so handsome and magnetic that Barbie fell instantly in love. 1970s -1990s: Ken tries to be trendyEven with an ever-fashionable companion like Barbie, Ken could never quite crack it when it came to personal style, though he certainly tried. Mod Hair Ken: A quintessentially ‘70s doll with a massive mop of hair, extra-long sideburns and bonus facial hair made for mixing and matching. Totally Hair Ken: It looks how it sounds — this ’90s Ken came with a long, unkempt mane, real hair gel and a small comb his owners could use to style him however they wanted. Mattel introduced a “new and improved” Ken doll almost two years to the day after his break-up with Barbie.

Persons: CNN — “ Barbie, Ken, Barbie, He’s, cinephiles, “ Barbie, Kenneth Carson, Ryan Gosling, Ruth Handler, ”, They’d, Ken wasn’t, diehard Barbie, ” M.G, Yvonne Hemsey, “ hipper, Dan Savage, ” Savage, Mattel, Savage, they’d, —, Russell Arons, Barbie “, ” Arons, Barbie – Blaine, Phillip Bloch, Bloch, Matthew McConaughey, Orlando Bloom, “ Ken, ” Bloch, Woody, Buzz Lightyear, Michael Keaton, hadn’t, “, Valentine’s, Ryan Gosling cheesing, Gosling, Greta Gerwig, Robbie, Kenergy ”, ” Gosling, Ken’s, he’s, Jimmy Fallon, I’m, Ken —, Barbie ” Organizations: CNN, Warner Bros, Discovery, Mattel, New, Historical Society, New York Times, Pixar, ascot, Valentine’s, ” CNN, Facebook, Venice Locations: Barbie’s, Willows , Wisconsin, Cali, Europe, New York, Los Angeles

☆ Barbie is everywhere this summer. Here are the stocks that can benefit from the highly anticipated film
▼ + stars: | 2023-07-21 | by ( Alex Harring | ) www.cnbc.com time to read: +8 min

But can the same be said for Mattel shares? Mattel stock is up more about 19% on a year to date basis after a mixed start to the year. Into the Barbie release, the stock reflects the growing buzz. Mattel shares moved from $17.59 on June 1 to breaking into the $20 range for the first time since February. Though Barbie is not a typical film in the space given its adult audience, Jefferies analyst Andrew Uerkwitz said, it can still help Mattel sales incrementally.

Persons: Gordon Haskett, Don Bilson, Greta Gerwig, Margot Robbie, Ryan Gosling, Bilson, Goldman Sachs, Stephen Laszczyk, Davidson, Linda Bolton Weiser, Bolton Weiser, Barbie, Brett Feldman, Jefferies, Andrew Uerkwitz, Roth, David Bellinger, Bellinger, Mario, Morgan Stanley, Benjamin Swinburne, ramped, Oppenheimer, Laszczyk, David Karnovsky, Karnovsky, — CNBC's Michael Bloom Organizations: Mattel, Warner Bros, Lions, Lions Gate, Hasbro, MAT, Analysts, Universal Pictures, Mario Bros, Hollywood, JPMorgan, CNBC, Alliance, Television Producers, Guild of America Locations: 2H23

☆ Across rural America, data center development booms as investors race to cater to artificial intelligence
▼ + stars: | 2023-07-21 | by ( Daniel Geiger | ) www.businessinsider.com time to read: +10 min

Data center development is booming and AI is expected to stoke already growing demand. Demand is sapping power grids in major markets and pushing data center development across the US. The project's neighbors include Google, Meta, Microsoft, and Amazon – all of whom have similar plans, or are already underway with major data center projects. The message came after a torrid period of growth by the data center industry in that region. Wes Swenson, Nova's CEO, said the Reno region was becoming increasingly popular for data center development because of its access to power.

Persons: Matt McCollister, Martin Peck, Lincoln Rackhouse, Peck, Blackstone, Jonathan Gray, Drew Angerer, Bard, Gray, Pat Lynch, Robbie Sovie, Sovie, Georgia Power, Skybox, Rob Morris, Morris, George Frey, Novva, Wes Swenson, Nova's, Swenson, CBRE, Lynch Organizations: stoke, Lincoln Property Company, Harrison Street, Google, Meta, Microsoft, Amazon, Lincoln, Carrier, QTS, Dominion Energy, Dominion, Washington DC, APS, QuadReal, Georgia, Reuters, Data Centers, CIM Group Locations: Ohio, New Albany, Columbus, Northern Virginia, Dallas, Phoenix, Silicon Valley, Chicago, Virginia, Loudoun County, Washington, Arizona, Southwest, Lithia Springs , Georgia, Atlanta, Vancouver, Hutto , Texas, Austin, Eagle Mountain , Utah, Reno , Nevada, Storey County, Reno, Silicon, Salt Lake City, West Jordan , Utah, CBRE

☆ Los Angeles movie fans hit the multiplexes for 'Barbenheimer'
▼ + stars: | 2023-07-21 | by ( ) www.reuters.com time to read: +2 min

[1/2] Margot Robbie poses on the pink carpet for the world premiere of the film "Barbie" in Los Angeles, California, U.S., July 9, 2023. REUTERS/Mike Blake /File PhotoLOS ANGELES, July 21 (Reuters) - Film fans headed to cinemas in Los Angeles for early screenings of "Barbie" and "Oppenheimer," a doubleheader being billed as "Barbenheimer". At the TCL Chinese Theater on Hollywood Boulevard, some movie-goers were fully getting into the global "Barbenheimer" craze, with plans to see both films on the same day. "Barbie" stars Margot Robbie as the Mattel doll, who is living her idyllic life in Barbie World until one day, she starts having dark thoughts and flat feet. Many of the fans coming to see "Barbie" dressed up in pink and posed for pictures in a makeshift Barbie toy box.

Persons: Margot Robbie, Mike Blake, Oppenheimer, Joey Litvak, Barbie, Mattel, Christopher Nolan, Cillian Murphy, J, Robert Oppenheimer, Cage, Claudia Ripper, Omar Younis, Miral Organizations: REUTERS, Hollywood, Thomson Locations: Los Angeles , California, U.S, Los Angeles, LA

☆ 3 ways the Barbie movie could drive more upside for Mattel stock as weekend box-office projections top $150 million
▼ + stars: | 2023-07-21 | by ( Matthew Fox | ) www.businessinsider.com time to read: +4 min

The "Barbie" movie could drive material upside for Mattel stock, according to Goldman Sachs. The bank increased its Mattel price target to $24 as estimates suggest more than $150 million in ticket sales this weekend. These are the three reasons why Goldman expects the movie to drive financial upside for Mattel. These are the three factors that could help Mattel benefit from the potential success of the "Barbie" movie. A bonus reason exists for Mattel stock to benefit from the "Barbie" movie, and that's the possibility of Mattel licensing more of its intellectual property for content creation, according to the note.

Persons: Goldman Sachs, Goldman, Margot Robbie, Barbie, Ryan Gosling, Ken, Christopher Nolan's, Oppenheimer, Warner Brothers, Mattel, Stephen Laszczyk, Laszczyk, J.J . Abrams Organizations: Mattel, Service, Privacy, BoxOffice Pro, Rotten Locations: Wall, Silicon, America

[1/2] Margot Robbie poses on the pink carpet for the world premiere of the film "Barbie" in Los Angeles, California, U.S., July 9, 2023. REUTERS/Mike Blake /File PhotoLOS ANGELES, July 21 (Reuters) - Film fans headed to cinemas in Los Angeles for early screenings of frothy comedy "Barbie" and nuclear arms biopic "Oppenheimer" - a double feature billed as "Barbenheimer." "Barbie" stars Margot Robbie as the Mattel doll, who is living her idyllic life in Barbie World, until one day she starts having dark thoughts and flat feet. Many of the fans coming to see "Barbie" dressed up in pink and posed for pictures in a makeshift Barbie toy box. Reporting by Omar Younis and Rollo Ross in Los Angeles; Editing by Mary Milliken and Jonathan OatisOur Standards: The Thomson Reuters Trust Principles.

Persons: Margot Robbie, Mike Blake, Oppenheimer, Joey Litvak, Barbie, Mattel, Christopher Nolan, Cillian Murphy, J, Robert Oppenheimer, Jackie Brenneman, Cage, Claudia Ripper, Brenneman, Omar Younis, Rollo Ross, Mary Milliken, Jonathan Oatis Organizations: REUTERS, Hollywood, National Association of Theatre, Thomson Locations: Los Angeles , California, U.S, Los Angeles, LA

☆ Opinion: Ryan Gosling’s ‘Kenergy’ is all I need
▼ + stars: | 2023-07-21 | by ( Opinion Holly Thomas | ) edition.cnn.com time to read: +6 min

Everything changed when Ryan Gosling, the twice-Oscar-nominated star of “Half Nelson,” “La La Land,” “The Notebook,” “Blade Runner 2049” and “Drive” was sent the script for Greta Gerwig’s “Barbie” movie. The film depicts Ken as pure superficiality, the acme beta man who exists only under the glow of Margot Robbie’s Barbie gaze. His platinum, almost white-bleached hair has lit up every interview, radiating the “Kenergy” he references like punctuation. Asked by one reporter how we might “find our Kenergy,” Gosling replied without missing a beat: “It’s there the whole time… Look no further. In becoming Ken, Gosling dashed one of Hollywood’s most tedious clichés, proving that it is possible to transform into a marshmallow-for-brains “himbo” without turning into an egomaniacal nightmare.

Persons: Holly Thomas, Katie Couric, CNN — Robert Pattinson, “, they’re, ” Holly Thomas Holly Thomas, Jared Leto’s, Viola Davis, ”, Daniel, Lewis, Oscar, Christy Brown, Ryan Gosling, Greta Gerwig’s “ Barbie, Ken, Margot Robbie’s Barbie, Gosling, Jimmy Fallon, “ Barbie, ” Gosling, ” Ryan Gosling, Margot Robbie, Barbie, Kenergy, husbanding, Hi, “ You’ll, Robbie, Gosling’s Barbie, —, that’s, it’s, Ken ”, It’s Barbie, “ Barbie ”, “ I’m Organizations: Katie Couric Media, CNN, acme, Warner Brothers Discovery, Warner Bros ., Alpha, Twitter Locations: London, La, Leicester, “

☆ Barbie is the star of the summer's hottest blockbuster. The much-hyped movie is the pinnacle of a 60-year history filled with rejections, lawsuits, and controversies for the world's most iconic doll.
▼ + stars: | 2023-07-21 | by ( Grace Dean | ) www.businessinsider.com time to read: +1 min

Ruth Handler wanted to make an adult fashion doll but Mattel's team shot her downChesnot/Getty ImagesBarbie is back in vogue. The current hype around the brand is in sharp contrast to the rejections Barbie inventor Ruth Handler faced when she first tried to create the doll in the 1950s. But Handler, who had co-created Mattel in 1945, struggled to convince people of the market for an adult fashion doll. Mattel's team told her it wouldn't be possible to make such dolls at a low price in the US, she wrote. "As the years went by, I brought up my idea a few more times, but everybody would kind of turn me off," Handler wrote.

Persons: Ruth Handler, Barbie, Zs, Margot Robbie, Ryan Reynolds, Barbara, Handler Organizations: Mattel

☆ Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
▼ + stars: | 2023-07-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

It's not just Barbie — lots of big brands are getting serious about making Hollywood-style entertainment. Insider identified 13 new and established players making the biggest moves in the space. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. PepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: It's, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Ryan Gosling, Margot Robbie, Barbie, Ken, Jaap Buitendijk, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, Procter, Kimberly Doebereiner, Paolo Mattola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Companies, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, PepsiCo, Pepsi Super, Showtime, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Barbie, Nike Air, Cheetos, Mario: Why Movies Are All About Brands Now
▼ + stars: | 2023-07-20 | by ( Jared Holst | ) www.businessinsider.com time to read: +8 min

But the release of half a dozen movies about brands — Barbie, Flamin' Hot Cheetos, Tetris, Nike Air, BlackBerry, and Beanie Babies — in six months isn't just the result of Hollywood groupthink and coincidence. But just as these brand-centric movies ring hollow, so does the gig economy they're catering to. While the plot isn't about the making of Barbie, Barbie and Ken do step outside Barbie Land to peek behind the curtains of their creation.) As more companies look to gig workers to replace full-time jobs, more workers take up gig work. As the economy continues to emphasize the importance of self-branding through gig work, brand movies will continue to resonate.

Persons: Ryan, — Barbie, Flamin, isn't, Barbie, doggedly, Zach Galifianakis, Ty Warner, Ken, Margot Robbie, Ryan Gosling, Ben Affleck, —, it's, hadn't, they'd, it'd, Jared Holst, Jared Organizations: Nike Air, BlackBerry, Hollywood, Hulu, Mattel, Federal Trade Commission, Amazon, Economic, Institute, Brands Locations: American, New York, Brooklyn

☆ It's not just 'Barbie' — as Hollywood goes through upheaval, brands from Nike to John Deere are becoming the new financiers of film and TV
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

As studios cut spending and strikes shut down production, Hollywood can take some solace — brands are coming to the rescue. Brand Storytelling is an organization that's held a festival for brand content alongside the Sundance Film Festival for the past seven years. Brand film submissions have almost tripled to 160 in the past three years, according to Rick Parkhill, director and co-founder of Brand Storytelling. "Film directors need the work," said Marcus Peterzell, who left ad giant Omnicom to found Passion Point Collective, a brand film studio, in 2019. He's since made some 36 film projects for brands.

Persons: Greta Gerwig, Kyra Sedgwick, John Deere, Kimberly Doebereiner, Chris Paul, Mattel's Robbie Brenner, There's, Jill Lubochinski, Holly Fraser, WePresent, Ron Howard, Brian Grazer's, Reese Witherspoon's, Michael Sugar's Sugar23, we've, Marc Gilbar, Matt Damon, Ben Affleck, Gilbar, that's, Rick Parkhill, Riz Ahmed, WeTransfer, Vicky Grout, Parkill, Saint Laurent, Pedro Almodóvar, David Cronenberg, They're, Marcus Peterzell, Peterzell Organizations: Hollywood, Mattel, Nike, HBO, Procter & Gamble, Tide, Gillette, G Studios, Warner Bros, Discovery, PepsiCo, REI, Dallas Buyers, Sundance, Brand, Brands Locations: —, HBO's, Hollywood

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