Discovery driving content at HBO and new streamer Max.
WBD has one of TV's most respected executives working to ensure Max's success: Casey Bloys, who's been with HBO since 2004, is chairman and CEO of HBO and Max content.
It'll take time for Max to build up the brand equity HBO Max has.
As for existing subscribers, most HBO Max users may seamlessly transition to Max and see no change in price.
But Discovery+ users will have to fork over twice the $5 per month that they were previously paying to get the cheapest version of Max, which is $9.99 per month.
Persons:
Casey Bloys, Max, Barry, WBD, who's, HBO Max —, there's Kathleen Finch, JB Perrette, Harry Potter, Bloys, HBO Max
Organizations:
Warner Bros, HBO, Max, DC, Netflix, Disney, Hollywood