"We believe we are still in the early stages of the AI growth story," UBS equity strategist Sundeep Gantori wrote in a Monday note to clients, noting the launch of ChatGPT in 2022 as an inflection point for AI adoption.
"The company should benefit from healthy user engagement, improving monetization of Reels, and longer-term monetization of Instagram and WhatsApp offer longer-term opportunities," UBS wrote.
Moving forward, UBS sees a favorable risk/reward profile for the name, citing steady iPhone growth and strong growth in its services, among others, as catalysts.
UBS thinks this early adopter of AI applications is still "well placed" to benefit from use cases that are relevant to the industry.
"While we agree that rising competition will result in some subscriber churn, we expect Netflix to continue to report strong growth globally."
Persons:
Sundeep Gantori, Gantori, AAPL, INTC
Organizations:
UBS, Nvidia, Reality Labs, Apple, Intel, Apple Intelligence, Netflix