BEIJING, Feb 22 (Reuters) - China expects its tourism market to flourish this year, starting with a busy and robust summer travel season as travellers flock to vacation destinations after the government ended its zero-COVID policy that kept people home for almost three years.
Domestic tourism revenue in 2023 could reach about 4 trillion yuan ($580.8 billion), a year-on-year increase of about 95%, and recover to about 71% of 2019 levels, according to data from the China Tourism Academy.
In 2022, the number of domestic tourists nationwide was 25.3 billion, down 22.1% year-on-year, according to the data.
"It is expected that the tourism market will enter a new channel of expected strengthening in the second quarter, and the summer vacation is expected to usher in a full recovery," the report said.
After China scrapped its stringent COVID policies, travel across the country ramped up, especially during the week-long Lunar New Year holiday, which saw a surge in trips.