Tessa Barton and Cole Herrmann lived in a 250-square-foot New York studio apartment, with a showerhead that spit brown water and a radiator capable of giving second-degree burns.
She and Herrmann, a software engineer, realized they could bottle up her aesthetic into pre-made photo filters and sell them.
That idea is now Tezza, a Los Angeles-based company that makes collage kits, apparel and its claim-to-fame photo editing app.
Barton and her photo collage wall, in the couple's New York studio apartment.
Tezza is best known as a photo editing app, currently ranking between competitors Lightroom and VSCO on Apple's app store.
Persons:
Tessa Barton, Cole Herrmann, You'd, —, Herrmann, Tezza, Barton, we'd
Organizations:
CNBC, University of Utah, Urban Outfitters, New, Adobe
Locations:
York, Los Angeles, New York, Barton