As BetMGM tries to regain momentum in the gaming market, it's banking in part on gains in NFL betting and the draw of new technology.
CEO Adam Greenblatt is counting on newly launched technology to woo customers, he told CNBC on Tuesday at the Global Gaming Expo in Las Vegas.
During the spring baseball season, BetMGM credited the new tech for powering a 209% increase in MLB home run betting over the same time frame a year earlier.
"What we are seeing now, year on year, season to date for NFL, 125% increase in first-time depositors in Vegas.
"Our players are coming back from week to week in a way, in a more engaged way than in prior periods," he said.
Persons:
BetMGM, Adam Greenblatt, Greenblatt, it's
Organizations:
CNBC, Global, MLB, NFL, BetMGM
Locations:
U.S, Las Vegas, Nevada, Vegas