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As reviews for “Barbie” rolled out ahead of its weekend opening, a critical divide emerged. Some thought that Greta Gerwig, the acclaimed director of “Lady Bird” and “Little Women,” had met the expectations for a more subversive take on the 11.5-inch Mattel phenomenon. Others felt that the director did not go far enough in dinging her corporate sponsors, keeping the critiques of consumerism and female beauty standards at surface level. Read on for some highlights. ‘Barbie’ May Be the Most Subversive Blockbuster of the 21st Century [Rolling Stone]The movie does more than avoid delivering a two-hour commercial for Mattel, David Fear writes, suggesting that the movie could be “the most subversive blockbuster of the 21st century to date.”
Persons: “ Barbie ”, Greta Gerwig, Bird, , Noah Baumbach, Barbie, Margot Robbie’s, Ryan, Ken, Read, ‘ Barbie ’, David Fear Organizations: Blockbuster, Mattel
REUTERS/Mike Blake/File PhotoLOS ANGELES, July 19 (Reuters) - Margot Robbie recalls being at a rehearsal for the upcoming "Barbie" movie and experiencing an existential crisis. "So I was like, ‘I've got to make this movie and it's the biggest movie I've ever produced, and I've got to answer to two humongous corporations and a director I really respect and actors."" Similar to Robbie's existential crisis, the "Barbie" movie follows the doll who suddenly has an existential crisis in the middle of a dance number. Even though the Barbie doll first debuted in 1959, it has taken more than 60 years for the character to get to the big screen. It's kind of for everyone," he told Reuters during the "Barbie" world premiere in Los Angeles.
Persons: Margot Robbie, Mike Blake, Robbie, ‘ I've, I've, Greta Gerwig, Barbie, Rather, Ryan Gosling, Ken, Rollo Ross, Danielle Broadway, Mary Milliken, Jamie Freed Organizations: Warner, REUTERS, Mattel, Warner Bros, Reuters, Thomson Locations: Los Angeles , California, U.S, Los Angeles
Mattel CEO Ynon Kreiz joins 'Mad Money' host Jim Cramer to talk the upcoming Barbie movie. Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email
Persons: Ynon Kreiz, Jim Cramer Organizations: Mattel
This weekend at the box office is all about atomic bombs and blonde bombshells. Typically when two big movies from two different studios hit theaters at the same time, it's a competition for ticket sales. Heading into the weekend, "Barbie" is expected to capture at least $90 million in domestic ticket sales, with some box office analysts projecting the film could tally upwards of $140 million. Major movie chains have indicated that ticket sales are strong for both films this weekend and additional shows have been added to accommodate demand. "Going into this weekend anticipation has been very high for both 'Barbie' and 'Oppenheimer,'" said Jeffrey Kaufman, chief content officer at Malco Theatres.
Persons: That's, Oppenheimer, Erik Davis, It's, Barbie, Jeffrey Kaufman, Greta Gerwig, Bird, Hollywood's, Audiences, Stanley Kubrick's, Margot Robbie, Ken, Ryan Gosling Organizations: Warner Bros, Mattel, AMC Theatre, National Association of Theatre, Malco, Academy Locations: Barbie
Mattel CEO Ynon Kreiz sat down with CNBC's Jim Cramer on Wednesday to discuss the launch of the brand's cinematic universe and Barbie's big screen debut, just days before the long-awaited film premieres. Kreiz said the Mattel transformed its mindset when the company realized its customers are not just consumers, they're fans. "This was not about making a movie, this was about creating an iconic cultural moment," Kreiz said. "We transformed our business model," Kreiz, who became CEO in 2018, said. Kreiz lauded Gerwig for creating a film that takes the iconic Barbie brand and makes it "relevant to everyone."
Persons: Ynon Kreiz, CNBC's Jim Cramer, Kreiz, Greta Gerwig, Greta Gerwig's, Barbie, JJ Abrams, Barney Organizations: Mattel
CNN —“Barbie” comes roaring out of the gate with an inventiveness and energy the movie perhaps inevitably can’t sustain. Still, the closest kin would probably be “The Lego Movie,” which similarly took a familiar toy and built a kind of existential crisis around it. Simu Liu, Margot Robbie and Ryan Gosling in "Barbie." Courtesy Warner Bros. PicturesThe juxtaposition of those more thoughtful elements with the sheer giddiness elsewhere – alternating between the serious and the silly, between art and commerce – doesn’t always quite mesh or feel as fresh as it might. (The film is being released by Warner Bros., like CNN, a unit of Warner Bros.
Persons: CNN — “ Barbie ”, Greta Gerwig’s, Noah Baumbach, Margot Robbie, Ryan Gosling, “ Barbie ”, Ferrell’s, Helen Mirren, Barbie, Ken, Gosling’s Ken, Ariana Greenblatt, Simu Liu, Bird, Gosling, “ Justice League ”, “ Oppenheimer, , overdoing, Organizations: CNN, Mattel, America, Warner Bros, “ Justice League, Warner Bros .
Barbenheimer is upon us, and moviegoers must decide between two chisel-cheeked midcentury marvels: “Oppenheimer,” Christopher Nolan’s three-hour biopic of J. Robert Oppenheimer, “father of the atomic bomb,” or “Barbie,” Greta Gerwig’s Day-Glo feminist-magical realist take on Mattel IP. While box office trackers say “Barbie” is likely to far outpace Oppie, at least 40,000 fans have already bought tickets for both. Should you opt for a head-snap of a double feature? Or see just one – and which one, at that? Answer these five questions to find out if you’re a Barbie girl, an Oppie nerd or a bona fide Barbenheimie.
Persons: Barbenheimer, “ Oppenheimer, ” Christopher Nolan’s, J, Robert Oppenheimer, , Barbie, Greta Gerwig’s, Organizations: Mattel
Bloomingdale's is just one of the retailers and brands trying to tap into Barbie buzz. With a splash of hot pink, retailers hope to chase away the summer doldrums and inflation blues. About half of Aldo's Barbie collection sold out in the first week. So far, the Barbie merchandise is "selling incredibly well" and appealing to customers across generations, said Frank Berman, the department store's chief marketing officer. Gap has sold out of some of its popular Barbie items, including rectangular pink sunglasses.
Persons: Bloomingdale's, Barbie, Aldo, Brand, Daianara Grullon Amalfitano, Aldo's, Aldo Macy's, Frank Berman, Berman, it's, Ken, Circana, Margot Robbie's, Oliver Chen, Cowen, Chen, Susan Fournier, Barbie isn't, Fournier Organizations: Warner Bros, Mattel, Companies, NPD Group, IRI, Unit, Walmart, Target, Amazon Prime, Consumers, Adobe Analytics, Aqua Locations: Manhattan, Lexington Ave, U.S, Boston, New York City
That’s a question that swirls through Greta Gerwig’s “Barbie,” a live-action, you-go-girl fantasia about the world’s most famous doll. The movie opens with a prelude that parodies the “dawn of man” sequence in “2001: A Space Odyssey” (with girls, not ape-men), and then shifts to Barbie Land, a kaleidoscopic wonderland. There, Gerwig sets the scene and tone with Barbie (Margot Robbie) — who calls herself stereotypical Barbie — soon floating out of her Dreamhouse, as if she were being lifted by a giant invisible hand. Written by Gerwig and her partner, Noah Baumbach, the movie introduces Barbie on yet another perfect day in Barbie Land, in which dolls played by humans exist in what resembles a toyland gated community. There, framed by a painted mountain range, Barbie and a diverse group of other Barbies rule, living in homes with few exterior walls.
Persons: Greta Gerwig’s “ Barbie, , fantasia, Barbie, George Bernard Shaw’s, Lerner, Loewe, “ Barbie, Gerwig, Margot Robbie, , Barbie —, Noah Baumbach, Eero Saarinen Organizations: Mattel Locations: Barbie
Aqua's chart-topping 1997 hit "Barbie Girl" called the doll a "blond bimbo" and was full of innuendos. "Barbie Girl" is now being revived in Greta Gerwig's film with a performance by Nicki Minaj and Ice Spice. But no one really thought that the tongue-in-cheek song could have been written by Mattel, Lobel wrote. Years later, Mattel even bought the rights to the song from Aqua, Lobel wrote. The song is now making a comeback, in a way, thanks to Greta Gerwig's "Barbie" film, which is hitting cinemas this Friday.
Persons: bimbo, Greta Gerwig's, Nicki Minaj, Elton John, Barbie —, Lobel, Aqua, Barbie, Ken, Barbie's Dreamhouse, Lene Nystrøm, René Dif, hanky, Mattel, Alex Kozinski, Vinnie Zuffante, Michael Ochs, Nystrøm, Stone, Pamela Anderson, Kozinski Organizations: Mattel, MCA Records, Service, Universal Music, Michael Ochs Archives, Aqua, YouTube, Spotify Locations: Wall, Silicon, Norwegian, Australia, Barbie's
Insider spoke to three Barbie collectors who seem unfazed by the potential rise in the dolls' worth. As a collector doing it for love, he told Insider those looking to make money should invest in other things. Antique expert Dr. Lori told Insider she estimates a 25% rise in the doll's value in the build-up to the film's release and immediately afterward. "There are too many elements to the concept of value, and it's rarely just about finance," Yang told Insider. Even if these Barbie collectors were looking to make a quick buck in Gerwig's box office weekend, selling Barbies isn't easy.
Persons: Greta Gerwig's, Jian Yang, Yang doesn't, Yang, Barbie, Margot Robbie, Ryan Gosling, MarketBeat, Lori, Hankwitz, Mattel, Tommy Hilfiger, Gigi Hadid, Calvin Klein, Juno, Teresa, Arjen, Queen Elizabeth, Tina Turner, It's, I've Organizations: Service, Google, Mattel, Warner, Air, Nike, billings, eBay Locations: Wall, Silicon, Singapore, Philadelphia, Netherlands, Poland
Barbie: A Visual Dictionary
  + stars: | 2023-07-15 | by ( Louis Lucero Ii | ) www.nytimes.com   time to read: +1 min
Maybe you’ve heard there’s a Barbie movie coming out? It is, however, about the 11½ inches of intellectual property that inspired all the madness: the doll itself. Just as remarkable as the ways the doll has changed since then are the ways it hasn’t. Like the characters on “Sesame Street” or “South Park,” Barbie exists alongside us without quite aging with us — reflecting our times, but not our wrinkles. That adaptive consistency may play a role in maintaining her cultural ubiquity (alongside her literal ubiquity), for while the things that make Barbie Barbie may get a face lift every few years, the DNA remains unchanged.
Persons: you’ve, Barbie, Barbie Barbie Organizations: Mattel
How Barbie made a surprising comeback
  + stars: | 2023-07-14 | by ( Vanessa Yurkevich | ) edition.cnn.com   time to read: +4 min
And now she is getting new life in “Barbie” the movie, distributed by CNN’s parent company Warner Bros. And at HomBom Toys in New York City, ‘movie Barbie’ is sold out. I thought of every child who played with a Barbie doll as my child. She’s thrilled to see Barbie break out of Barbie Land and out of her heels, a sign Barbie may be keeping up with the times. And that introduced a lot of fun and introduced I think people into the world of Barbie that hadn’t been there before,” she said.
Persons: Barbara Millicent Roberts ”, — Barbie —, Barbie, “ Barbie, Margot Robbie, ’ ”, Ricard Dickson, Mattel, There’s, , Katie Mancini, Landor, Landor & Fitch, Ken, they’ve, Oppenheimer, , Ilene Gayer, , Patty Steffen, Fort, She’s, Barbie Carol Sanger, she’s, Sanger, Barbies, hadn’t Organizations: CNN, Mattel, Warner Bros ., Landor &, AMC, Barbies Locations: New York City, Fort Wayne , Indiana, Los Angeles
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe rise of #Barbiecore: Mattel cashes in on nostalgia ahead of movie releaseCNBC's Courtney Reagan joins 'Squawk Box' to take a look at how Mattel cashing in on the Barbie blitz in the retail world as the movie gets close to its box office debut next week.
Persons: CNBC's Courtney Reagan, Mattel Organizations: Mattel
Greta Gerwig’s ‘Barbie’ Dream Job
  + stars: | 2023-07-11 | by ( Willa Paskin | ) www.nytimes.com   time to read: +3 min
Someone more cynical than Gerwig might have been less moved by Mattel’s corporate epiphany, 60 years into existence, that Barbie could sustain being a size 6, but cynicism is clearly not Gerwig’s way. The movie sidesteps whatever role Barbie might play in perpetuating a narrow, idealized femininity; instead it gives this particular Barbie a crash course in modern misogyny. After decades of fretting about girls’ wanting to be as perfect as Barbie, Gerwig serves up a Barbie struggling to be as resilient as us. This woman is played by the 91-year-old, Oscar-winning costume designer Ann Roth, a friend of Gerwig’s. If I don’t have that scene, I don’t know what it is or what I’ve done.”
Persons: Barbie, , , Gerwig, Ruth Handler, Rhea Perlman, Ariana Greenblatt, Ann Roth, Gerwig’s, , , ” Gerwig Organizations: Mattel Locations: Barbieland, Los Angeles
[1/5] Margot Robbie poses on the pink carpet for the world premiere of the film "Barbie" in Los Angeles, California, U.S., July 9, 2023. REUTERS/Mike BlakeLOS ANGELES, July 10 (Reuters) - "Barbie" actress Margot Robbie said she was bewildered by the love fans are showing for the movie before its worldwide release in cinemas next week. The movie shows Barbie living her idyllic life in Barbie World alongside her beau Ken, played by Ryan Gosling, until one day, she starts having dark thoughts and flat feet. "There's so many things that have been placed upon Barbie and I hope after this, people use Barbie to examine themselves and their place in the world." Director Greta Gerwig said she wanted each Barbie to stand out.
Persons: Margot Robbie, Mike Blake, Barbie, Mattel, I'm, Robbie, Ken, Ryan Gosling, Barbie's, she's, Issa Rae, Gosling, Greta Gerwig, Rollo Ross, Devika Organizations: REUTERS, Reuters, Sunday, Thomson Locations: Los Angeles , California, U.S, ANGELES, Los Angeles
If the message of the movie is that all of us are Barbie and Barbie is all of us, the pink carpet did a good job of reinforcing that message (at least that’s what the cryptic trailers imply, but we’re not sure, as no screeners have been made available). Would Ms. Sontag have found the event sufficiently earnest? Many of the attendees paid homage to the plastic icon’s palette and smoothness of skin, but that’s par for the course in Hollywood. Following a cavalcade of YouTube personalities and influencers like David Dobrik, stars like Greta Gerwig and Issa Rae arrived in head to toe pink. Cast members like Helen Mirren and Will Ferrell did not make appearances on the carpet — a shame, as Mr. Ferrell surely would have looked great dressed as Barbie.
Persons: Susan Sontag, ’ ”, Barbie, we’re, Sontag, David Dobrik, Greta Gerwig, Issa Rae, Helen Mirren, Will Ferrell, Ferrell Organizations: Mattel, YouTube Locations: Los Angeles, Hollywood
He earmarked Margot Robbie to play Barbie, and has driven the group's push to exploit its brands. Ryan Gosling as Ken and Margot Robbie as Barbie in "Barbie." Warner Bros.Self-deprecationAccording to Bloomberg, Mattel gave Warner Bros. and Gerwig huge creative license on the movie – including how Mattel and its bigwigs would be portrayed. Kreiz, with his chiseled jaw, pearly white teeth and broader good looks, might look more like Ken, played by Ryan Gosling, than the ghoulish CEO played by funnyman Will Ferrell. Ferrell is listed only as "Mattel CEO" in the film's credits, adding an element of ambiguity.
Persons: Barbie, Margot Robbie, Will Ferrell, Ryan Gosling rollerblading, Ken, Kreiz, Barbie's, He's, Greta Gerwig's, Robbie, Mattel, Greta Gerwig, Ryan Gosling, funnyman Will Ferrell, Ferrell, Oscar, Daniel Kaluuya, Barney, Lena Dunham, helming, Lily Collins, It's, Polly Pocket, David Zalubowski, Kreiz – Organizations: Mattel, Bloomberg, Service, Maker Studios, Disney, Endemol Group, Brother, Fox Kids Europe, London's, Warner Bros, MGM, Arch, Hasbro Locations: Wall, Silicon
CNN —She may be a Barbie girl in a Barbie world, but the boundaries between Barbieland and real life are blurring as Margot Robbie undertakes her whirlwind international press tour for the Greta Gerwig-directed movie, out later this month. Han Myung-Gu/WireImage/Getty ImagesIn Sydney, Robbie wore a shimmering Versace mini dress. Richard Milnes/ShutterstockRyan Gosling and Robbie at a press event in Los Angeles, where Robbie wore Valentino. Jon Kopaloff/Getty ImagesRobbie's polkadot Valentino dress was a nod to the 'Pink and Fabulous' Barbie doll from 2015. Mattel; Jon Kopaloff/Getty Images NorthRobbie in Versace at a "Barbie" fan event on July 1.
Persons: Margot Robbie, Greta Gerwig, Robbie, Andrew Mukamal, Mukamal, Herve Leger, ’ Barbie, Versace, Chung Sung, Zendaya, ” Jenna, , Jeremy Scott, Barbie, Han Myung, Richard Milnes, Shutterstock Ryan Gosling, Valentino, Jon Kopaloff, polkadot Valentino, James Gourley Organizations: CNN, Mattel, , Halle Bailey’s, Warner Bros . Pictures, Warner Bros . Locations: Seoul, Moschino, Sydney, Los Angeles
"Barbie" and "Oppenheimer" will both be released in theaters on July 21. Warner expects the film based on the Mattel doll to take up to $80 million in its first three days. That's about double the projected box office take for Christopher Nolan's epic over the same period. For about a year, a box office battle has been brewing between "Barbie" and Oppenheimer" — the two much-anticipated films from Oscar-nominated directors that are set to be released on exactly the same day. That's before the release of more blockbusters, including "Mission: Impossible – Dead Reckoning Part One" and, of course, "Barbie" and "Oppenheimer."
Persons: Barbie, Oppenheimer, Christopher Nolan's, Oscar, Greta Gerwig's, Robert Oppenheimer, It's, Cillian Murphy, Eamonn McCormack, Margot Robbie, Ryan Gosling, Mia, Nolan, Tenet, Ryan Gilbey, Rebecca Cohen, Chris Panella, Mario, David Gross Organizations: Warner, Mattel, Warner Bros, Hollywood, Universal Pictures, Guardian, Mario Bros, Nintendo, Variety, New York Times Locations: United States, That's
CNN —Pack your bags Barbie fans, this summer’s holiday destination is clear: The Malibu DreamHouse. The pink pad will be available to rent in California this summer, but the house has been given a twist by Barbie’s beau Ken. “I’ve added a few touches to bring some much-needed Kenergy to the newly renovated and iconic Malibu DreamHouse,” it adds. The DreamHouse is part of promotional efforts for the new “Barbie” movie from Warner Bros. which is set for release on July 21. Warner Bros., like CNN, is a unit of Warner Bros.
Persons: Ken, , Barbie, , “ I’ve, BARBIE, Airbnb, Greta Gerwig, Margot Robbie, Ryan Gosling, Sarah Greenwood Organizations: CNN, Mattel, Warner Bros, Warner Bros ., Architectural Locations: California, Malibu, Malibu , California, Barbie
Hot pink made waves when Italian designer Elsa Schiaparelli released her own iteration, called “Shocking pink,” in the mid-1930s. The original Barbie doll didn’t even wear pink when it first debuted in 1959, wearing, instead, a black and white chevron bathing suit. Barbie’s pink shades evolved over the years, and in 2008 the vibrant “Barbie Pink” became an official Pantone color. Gifty Walker, Joybird’s director of merchandising and sourcing in Los Angeles, noted that Joybird had a hot pink couch that was popular in 2016. Now hot pink is back and customers are using it to eschew traditional neutrals like grays, browns, and tans.
Persons: wasn’t, Elsa Schiaparelli, Barbie, , Kim Culmone, Pink ”, Barbie Dreamhouse, Gifty Walker, Joybird, Walker Organizations: Mattel Locations: Los Angeles
Living in a Barbie World, Through the Decades
  + stars: | 2023-06-24 | by ( Mathew Brownstein | ) www.nytimes.com   time to read: +2 min
The article, which was published this past week, documents the ways in which Barbie’s Dreamhouses reflect the social, cultural and economic evolution of modern American life. By 1974, when the Equal Credit Opportunity Act was passed, banning credit discrimination, Barbie’s Dreamhouse got a glamorous upgrade to three stories. Ms. Kodé wrote about this rich history, using Barbie’s Dreamhouses to mark different historical moments. But they also practiced moving and photographing Barbie using the stop-motion technique. Some Dreamhouses took over an hour to set up; the longest shoot required moving Barbie 137 times.
Persons: Barbie’s Dreamhouse, Kodé, Tony Cenicola, Michael Kolomatsky, Gabriel Gianordoli, Barbie, Dreamhouses, Cenicola Organizations: Mattel, Times, Digital News Design, eBay, Calif Locations: Barbie’s, El Segundo, New York
Barbie, Her House and the American Dream
  + stars: | 2023-06-23 | by ( Anna Kodé | ) www.nytimes.com   time to read: +17 min
Barbie, Her House and the American Dream Take a stop-motion journey with the young, single homeowner of the Dreamhouse. Today according to Mattel, the toymaker behind the iconic doll, a new Barbie Dreamhouse is sold every two minutes. A vintage Barbie doll puts a record on, dances and sits down. He came to Barbie’s house.”Now, Ms. Dalsing lives in Saint Joseph, Mo., in what she called her own dream house. “In the early 2000s, single women were the fastest growing group of home buyers in the United States,” she said.
Persons: Ken isn’t, Barbara Millicent Roberts, Roberts —, Barbie, ” Ruth Handler, Ken, Handler’s, , Barbie’s Dreamhouse, , Deborah Dinner, wasn’t, weren’t, Barbie’s, Felix Burrichter, “ Barbie Dreamhouse, ” Barbie’s, Sue Dalsing, Dalsing, “ Ken didn’t, , ” It’s, Elliot Handler, Handler, Lisa McKnight, Mattel’s Barbie, Hugh Hefner’s, Helen Gurley Brown’s, , Brown’s, Brown, Young, Tiffany, Barbie —, Houseplants, Burrichter, might’ve, Maddie Bone, Bone, Homer, , Ms, Amy Castro, ” Ms, Castro, Isabelle Roy, , Roy, He’s, Barbie couldn’t, Christie, Kim Culmone, Catherine E, McKinley, Sarah Greenwood, Katie Spencer, Greenwood, Spencer, It’s Organizations: Mattel, New York Times, , Cornell University, Survey, Wisconsin ., Furniture, The Times, Spice, University of Pennsylvania’s School of Social Locations: crave, Britain, Saint Joseph, Mo, Barbie’s, Wisconsin, Levittown, Waldoboro, United States, Canadian, Alberta, Palm Springs
And in November 2001, the hotel heiress made a fashion statement that etched itself in the annals of noughties style. To top it off, she wore a tiara, applied a glossy pink lip and pink eyeshadow and clutched onto a furry Barbie-branded handbag. At just 20 years old, Paris Hilton — pictured here with Nicole Richie as the pair attended a Britney Spears concert in Las Vegas — was already being dubbed a culture-defining noughties "It Girl." In a playful mauve take on the label's classic tweed separates, Naomi Campbell walks the runway during Chanel's Spring-Summer 1994 show. Paris Hilton walks the runway during Versace's Spring-Summer 2023 show on September 23, 2022 in Milan.
Persons: CNN —, Paris Hilton, Greta Gerwig, Margot Robbie, July’s, Barbie, Hilton, bestie Nicole Richie —, Britney Spears, Nicole Richie, Las Vegas —, , , Paris, Oscar de la, Christian Dior, Ralph Lauren, Barbiecore, supermodels Naomi Campbell, Claudia Schiffer, Carla Bruni, Naomi Campbell, Michel Arnaud, Corbis, Thierry Mugler’s, Herve Leger, Cindy Crawford, Karen Mulder, Eva Herzigova, Moschinos’s, Mattel’s plaything, Vittorio Zunino Celotto, Barbie dreamhouse, Mary Jane heels, She’s Organizations: CNN, Paris, New, Hollywood Locations: , Las Vegas, Paris, New York, Los Angeles, tweed, Couture, Milan, Bahamas
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