"Currently serving just one-third of China's population, our ambitious goal is to extend our reach to half of the population by 2026," Yum China CEO Joey Wat said in the company's latest quarterly results report.
Yum plans to fuel its growth through restaurants in China's "lower-tier cities," which host over half of the firm's stores, Wat said.
That's more than twice the number of KFC restaurants in the US, which has 4,293 stores, though only half of the around 6,750 Pizza Huts in the US.
Both restaurant brands also have 470 million members in China, Yum said, though it didn't say if this number accounted for any overlap.
"2023 was a pivotal year for Yum China," Wat said.
Persons:
—, Joey Wat, Yum, China's COVID, Wat
Organizations:
Service, China Holdings, Business, KFC
Locations:
China, China's, Cities, Shanghai, Beijing, Xiamen, Harbin