Yoga mats are seen on display in a Lululemon Athletica store in Manhattan, New York, U.S., December 7, 2021.
REUTERS/Andrew Kelly Acquire Licensing RightsTORONTO, Sept 28 (Reuters Breakingviews) - Lululemon Athletica (LULU.O) and Peloton Interactive’s (PTON.O) truce couldn’t have come fast enough.
The apparel firm and exercise-bike maker said on Wednesday they entered into a five-year partnership to make Peloton the exclusive digital fitness content provider for Lululemon, while Lululemon would become Peloton’s primary athletic apparel partner.
Peloton gains a foothold in apparel while Lululemon members will gain access to thousands of Peloton classes.
It’s easy to envisage Lululemon offering Peloton subscriptions for a discount at checkout time, say, or for Peloton to send a free T-shirts with a bike.
Persons:
Andrew Kelly, Lululemon, Sharon Lam, ’, quagmire, Lauren Silva Laughlin, Aditya Sriwatsav
Organizations:
REUTERS, Rights, Reuters, X, Thomson
Locations:
Manhattan , New York, U.S