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☆ 'Pancake cereal' went viral on TikTok two years ago. Now IHOP and General Mills are turning it into a thing.
▼ + stars: | 2022-12-05 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

IHOP and General Mills are making pancake cereal, an homage to the 2020 TikTok trend. Restaurant chain IHOP and General Mills, which makes Cheerios and Lucky Charms, is releasing a blueberry-and-syrup-flavored mini pancake cereal. Pancake cereal took off in early 2020 when TikTok users posted videos of themselves making tiny pancakes – sometimes smaller than a dime. A post shared by Kitchen League (@kitchenleague)"After the viral moment in 2020, we knew guests had an appetite for an IHOP cereal," IHOP Chief Marketing Officer Kieran Donahue said in the statement. The campaign is the company's take on the "dirty soda" trend on TikTok, which involves mixing soda with cream and syrup.

☆ Delivering bad news to your coworkers is never easy. College classes and executive coaches are trying to teach how to do it.
▼ + stars: | 2022-12-01 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

He hoped to learn how to better manage business success, business failure, and his mental health. He added: "Because a lot of those are what contributes to the difficulty in mental health for founders." "As a founder, balancing mental health and the success of the company almost seem opposite," Yan said. "Small triggers may affect your mental health," like when cofounders are angry at one another or when the staff is underperforming, he said. "When you don't deal directly with problematic employees, you're sending the clear message to others that their work doesn't matter," she said.

U.S. shoppers spent $35.27 billion online overall during Cyber Week, the period from Thanksgiving through Cyber Monday. But the modest pickup trounced the paltry 2.9% increase in sales during China's Singles Day, an 11-day shopping festival ending November 11, hosted by Alibaba and other Chinese e-commerce firms. Originally, Singles Day was an unofficial Chinese holiday on Nov. 11 (11/11) to celebrate people who were not in relationships. These days, brands use Singles Day to clear inventory and experiment with new products. With the COVID-19 pandemic still raging in China, "it wont be fair to can compare" Singles Day with Cyber Week, Chernev said, as Americans are shopping with fewer restrictions.

☆ Florida woman sues Kraft for $5M, saying Velveeta shells & cheese takes longer to prepare than packaging claims
▼ + stars: | 2022-11-29 | by ( Joseph Lamour | ) www.nbcnews.com time to read: +4 min

On Nov. 18, Florida resident Amanda Ramirez sued the Kraft Heinz Company for at least $5 million over what she claims is deceptive and fraudulent packaging. Ramirez says that since Kraft’s Velveeta Shells & Cheese Microwavable Shell Pasta takes longer than 3-and-a-half minutes to prepare even though its packing states “ready in 3½ minutes,” that constitutes fraud. What the plaintiff focuses on is the fifth instruction, “cheese sauce will thicken upon standing” which they say constitutes a longer “ready” time than the packaging claims. “Consumers seeing ‘ready in 3½ minutes’ will believe it represents the total amount of time it takes to prepare the Product,” the suit reads. “However, the directions outlined above show that 3-and-a-half minutes is just the length of time to complete one of several steps.

New York CNN Business —From retailers and computer chip makers to the oil-and-gas industry, businesses are scrambling to find workarounds where possible for a potentially devastating freight rail strike. Retailers, which rely on rail to move cargo from ports to warehouses, are considering shifting the timing of orders and shipments. Critically, the rail strike could disrupt the supply of chlorine and other critical chemicals used to keep drinking water safe. The oil-and-gas industry, for instance, warns a rail shutdown would spark fuel supply crunches and price spikes. “Congress appears likely to intervene in the coming days to avert a rail strike,” economists at Goldman Sachs wrote in a note to clients on Tuesday.

☆ From cereal to food giant — Kellogg stages a makeover
▼ + stars: | 2022-11-28 | by ( Dymond Green | ) www.cnbc.com time to read: +1 min

Kellogg, the 117-year-old brand that started as a breakfast cereal company has since expanded to be one of the largest food companies in the world, has seen declining cereal sales over the past couple of decades. And in 2021, the food giant sustained a damaging fire at its Memphis facility, and later that same year 1,400 workers went on strike to demand better pay and enhanced benefits. In an effort to stimulate growth, on June 21, 2022, the company announced plans to split into three separate companies. And we see the next step in our potential in unlocking three new companies," said Kellogg CEO Steve Cahillane. Watch the video to learn more about Kellogg's move to split the company in order to try to kickstart cereal sales and regain some of its bygone glory.

☆ Cereal giant Kellogg is staging a makeover
▼ + stars: | 2022-11-28 | by ( Dymond Green | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCereal giant Kellogg is staging a makeoverKellogg, the 117-year-old brand that started as a breakfast cereal company and has since expanded to be one of the largest food companies in the world, has seen declining cereal sales. The one-time category leader is now facing such setbacks as countless lawsuits over its nutritional value amid a more health-conscious consumer base. In response, the company announced plans last June to split into three separate companies. The question is though: Will that be enough to rebound its cereal segment?

☆ CIOs Can Play Key Role in Guiding Companies Through Slowdown
▼ + stars: | 2022-11-27 | by ( Steven Rosenbush | ) www.wsj.com time to read: +7 min

The market for cloud computing, business software, artificial intelligence and other so-called enterprise technologies has been a relative bright spot. “During times of economic uncertainty, companies look for ways where technology can drive growth and create more economic value faster,” said Juan Perez, chief information officer at Salesforce Inc. When budgets are under scrutiny, companies tend to focus on short-term solutions that can drive efficiency and productivity, Salesforce’s Mr. Perez said. Companies should take this opportunity to reconsider the pace of hiring and employ freelance workers where it makes sense. Additionally, CIOs say they are looking at the opportunity to hire valuable workers who lost their jobs at other companies or renew technology contracts on more favorable terms.

☆ Elon Musk personally called CEOs of companies that stopped advertising on Twitter to complain, report says
▼ + stars: | 2022-11-27 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Elon Musk called CEOs of companies that pulled ad spending to complain, Financial Times reported. Musk's calls backfired and other brands joined the growing list of companies to withdraw spending. A number of leading media buyers and advertising agencies say that almost all the major brands they act for have stopped ad spending on Twitter, the report said. Half of Twitter's top 100 advertisers have stopped advertising on the platform in recent weeks as a result of "controversies" and "warnings from media buyers." Twitter's ad systems have become bug-ridden, according to some media buyers, making it nearly impossible to launch campaigns.

☆ A 24-year-old stock trader who gained $280,000 in August and over $8 million in 2 years shares 6 key adjustments he made to continue being profitable in 2022's bear-market rallies
▼ + stars: | 2022-11-27 | by ( Laila Maidan | ) www.businessinsider.com time to read: +8 min

He had heard about trading stocks from a friend and began to take up an interest in it. Kellogg began to notice the stock market trending negatively in November and December. On September 7, Kellogg attempted to buy the dip on Globalstar, Inc. (GSAT) after the stock's price spiked to $3 intraday. Eventually, it was followed by a four-day bounce back before the stock market continued trending lower. He normally reviews headlines to see why a stock's price may be moving upwards.

☆ Morningstar: Buy these 14 cheap stocks that still have room to rally in a bear market
▼ + stars: | 2022-11-24 | by ( Lisa Kailai Han | ) www.businessinsider.com time to read: +4 min

Contrary to intutition, bear market rallies may make it tougher for investors to do their jobs. Morningstar shared 14 stocks that are still cheap, despite beating the market. Then, they whittled that list down to the stocks that Morningstar analysts considered undervalued. Finally, Morningstar analysts highlighted AstraZeneca (AZN), noting its strong pipeline and its development of drugs that carry high pricing power. The full list of Morningstar's 14 undervalued bear market stars is below, along with each firm's ticker, sector, bear market return, and price discount.

☆ 50 of Twitter's top 100 advertisers have pulled out of the platform since Elon Musk took over, report says
▼ + stars: | 2022-11-23 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Half of Twitter's top 100 advertisers have stopped promoting on the platform, per Media Matters. Since 2020, those 50 companies have spent $2 billion on Twitter advertising. Coca-Cola, Kellogg's, and Meta are among those who have pulled their advertising budgets away from Twitter, according to Media Matters. The list of all 50 is available in Media Matters' report. Insider has reached out to all 50 companies for comment.

[1/3] FILEPHOTO: Executive Chairman of the Walt Disney Company, Bob Iger arrives at the world premiere for the film 'The King's Man' at Leicester Square in London, Britain December 6, 2021. In his 15 years as Disney chief executive, Iger postponed his retirement four times, sidelining would-be successors. read more Part of his mandate, according to Disney, is to work with the board to develop a successor to lead the company. Chapek was among a shortlist of internal candidates vying for Iger's job, according to a source familiar with discussions. Another seen as a top contender was Kevin Mayer, Disney's longtime head of strategic planning who had shepherded the successful launch of Disney+, according to sources.

☆ Buy Conagra as it catches up with the competition, UBS says in upgrade
▼ + stars: | 2022-11-18 | by ( Sarah Min | ) www.cnbc.com time to read: +2 min

It's time to buy Conagra as it catches up to its rivals, according to UBS. Analyst Cody Ross upgraded shares of Conagra to buy from neutral. He said the stock is lagging its peers even as the packaged food company signals a better earnings growth trajectory ahead. "Despite these tailwinds, CAG's stock is lagging lg cap packaged food peers this year (+2.6% vs lg cap peers +14.3%) and is trading at a 20% discount to lg cap packaged food peers compared to its 5-yr avg of 11% (EV/EBITDA)," he added. Shares of Conagra are up 2.3% in 2022, while shares of peers such as General Mills and Kellogg have jumped more than 18% and 8% this year, respectively.

☆ Half of your employees are 'quiet quitting' and it's dangerous. An MBA professor shares the 5 most effective ways to save a team's morale and productivity.
▼ + stars: | 2022-11-18 | by ( Brooke Vuckovic | ) www.businessinsider.com time to read: +6 min

She says that quiet quitting isn't a new phenomenon but it can be very harmful to company culture and morale. One of the best ways to fight quiet quitting is to focus on your "star players" instead, she says. What is new, however, is the not-so-quiet part of quiet quitting: quiet quitters are increasingly announcing their status proudly on social media, thanks largely to a TikTok video on the subject that went viral. Now, it is estimated that quiet quitters make up 50% of the US workforce. Don't "quiet fire"It's tempting to fight fire with fire — or silence, in this case, with withdrawing — but try to resist that.

☆ Northwestern’s Kellogg School Makes an M.B.A. Play for Laid-Off Tech Workers
▼ + stars: | 2022-11-14 | by ( Lindsay Ellis | ) www.wsj.com time to read: 1 min

Northwestern University’s Kellogg School of Management is making its own bid for tech talent after mass layoffs at Meta Platforms , Twitter Inc. and other big tech companies. Recently laid-off tech employees can apply to pursue a full-time M.B.A. or other graduate degree next year without submitting standardized test scores, Kellogg officials said Monday, as part of an effort to enroll some of the many workers who have lost jobs in the industry’s bloodletting this fall.

☆ A 26-year-old stock trader made over $2.5 million in 2 years. Here's how he sets up a winning trade, and the strategy he uses.
▼ + stars: | 2022-11-12 | by ( Laila Maidan | ) www.businessinsider.com time to read: +10 min

Kyle Williams became interested in trading stocks after watching "The Big Short". The film piqued his interest and he began researching the stock market. Before Williams began researching the stock market, the only exposure he had to the stock market was through a mutual fund called the American Century Equity Growth Fund Investor Class (BEQGX), which his parents helped him set up when he was 11 years old, he said. As he became more familiar with the stock market, he researched the mutual fund he had been investing in and realized it wasn't even beating the S&P 500 after fees. Williams also decided to switch his major from engineering to finance because it was more aligned with the stock market.

☆ Matching Skills to Talent
▼ + stars: | 2022-11-11 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMatching Skills to TalentAs the former U.S. Secretary of Commerce and Chairman and CEO of Kellogg's, Carlos Gutierrez has played an integral role in helping shape American business over the course of his 43-year career. In his latest venture, Secretary Gutierrez is bringing that experience to bear as the Chairman and CEO of Empath, a company that uses AI and machine learning to help companies match employee skills to current and future roles. 12:38 2 hours ago

☆ Business school salaries revealed: Here's how much MBA graduates make post-graduation
▼ + stars: | 2022-11-08 | by ( Rachel Durose | Rebecca Knight | ) www.businessinsider.com time to read: +2 min

The best business programs in the country come with high price tags, even when offered virtually. Here are the latest salaries — including signing bonuses — of eight top business schools. Business school is an exciting prospect for ambitious professionals or aspiring entrepreneurs looking to level up their careers — and salaries. Those willing to pay the high cost of business school, are likely to earn equally high salaries post-graduation; making six-figures a year in industries such as financial services, consulting, investment banking, and technology. Insider used US News & World Report's list of best business schools for 2023 to rank the MBA programs.

The states filed their friend-of-the-court brief in San Jose, California, federal court, where the FTC in July asked a federal judge to bar Meta's acquisition of Los Angeles-based Within. The states, joined by the District of Columbia and Guam, said the deal threatens to "harm competition in the emerging virtual reality space." Circuit to revive the states' claims after a U.S. district court judge dismissed the case. Utah, which also signed the amicus brief, is leading a group of states in an antitrust lawsuit challenging how Google runs its app store. The case is Federal Trade Commission v. Meta Platforms Inc, U.S. District Court for the Northern District of California, No.

☆ This school in the Indian desert stays cool even in extreme heat
▼ + stars: | 2022-11-07 | by ( Chelsea Lee | ) edition.cnn.com time to read: +4 min

Here, buildings have long been designed to adapt to the heat, a tradition that New York architect Diana Kellogg has followed with her work on the Rajkumari Ratnavati Girls’ School. Named the 2020 “Building of the Year” by Architectural Digest India, the eco-friendly sandstone school opened in November 2021 and 120 girls are currently enrolled in its curriculum, according to Kellogg. High ceilings and windows release rising heat in classrooms, while a solar panel canopy provides shade and energy. Kellogg calls it “a big, tight hug.”A view from above of the Rajkumari Ratnavati Girl's School. Particular wind directions and different sandstones would regulate temperatures differently to the materials found and used in Jaisalmer, for example.

Persons: Diana Kellogg, Kellogg, ” Kellogg, “, ” Organizations: CNN, ’ School, CITTA, Architectural Digest, Diana Kellogg Architects, UNESCO, Girl's, Diana Kellogg Architects Comfort Locations: Jaisalmer, Golden, York, India, Kellogg

☆ Stocks week ahead: How the midterms could affect Wall Street
▼ + stars: | 2022-11-06 | by ( Paul R. La Monica | ) edition.cnn.com time to read: +8 min

Investors are more than happy when politicians bicker but don’t actually enact any new laws that may hurt corporate profits. If Republicans get the House, tax hikes are dead in the water,” said David Wagner, a portfolio manager with Aptus Capital Advisors. That’s because there are some areas of consensus for the White House and Republican lawmakers. Congress and the White House may spend more time bickering than trying to pass legislation. Ameriprise chief market strategist Anthony Saglimbene said on a conference call last week about the midterms that stocks have historically gone up after elections, no matter which party controls the White House and Congress.

☆ Kellogg's just released a boozy, Eggo Waffles-inspired eggnog liqueur—and I tried it
▼ + stars: | 2022-11-05 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

I love Eggo waffles just as much as the next guy, if not more. That said, I've never once had an Eggo waffle and thought to myself you know what would make this better? The liqueur, Kellogg's reasons, will "give grownups a unique way to L'Eggo of the holiday stress this season." Eggo fandom aside, the "L'Eggo" pun alone was enough to get me to want to try the Eggo Nog. Sugarlands boasts that "every sip [is] reminiscent of a perfectly toasted Eggo waffle," but the truth is that the Eggo flavor is nowhere to be found.

☆ Candy maker Hershey raises sales outlook ahead of holiday season
▼ + stars: | 2022-11-04 | by ( ) www.reuters.com time to read: +2 min

Nov 4 (Reuters) - Hershey Co raised its full-year net sales and profit forecasts on Friday, signaling strong Halloween candy demand that it expects to continue into the holiday season despite higher selling prices. Hershey said its overall average selling prices increased by 7.7% in the third quarter while volumes rose 4.1%. The Reese's Peanut Butter Cup maker's revenue rose 15.6% to $2.73 billion in the quarter ended Oct. 2. The company said it now expects full-year 2022 net sales to grow between 14% and 15%, compared to the previous forecast of 12% to 14% growth. It forecast a 14% to 15% rise in its 2022 adjusted profit per share, above the prior forecast of a 12% to 14% increase.

But the new era at Twitter could also be an opportunity for the company to redefine its brand for the better. But it remains unclear what Twitter under Mr. Musk will actually be, Mr. Calkins said. Twitter before Mr. Musk weathered a number of controversies that rattled some advertisers and users. But this is a potential inflection point for Twitter, Mr. Miller said. “I think the brand is irrevocably damaged, actually, unless and until Musk finds somebody else to run Twitter,” Mr. Kwittken said.

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