Read previewGoop, Gwyneth Paltrow's blog/lifestyle brand/beauty company/vitamin retailer/etc., launched 16 years ago, spurring copycat celebrity brands and products like the infamous orgasm candle.
Goop is cutting 18% of its 216-person staff, citing a change to its organization, WWD reported on Thursday.
It'll focus on beauty, fashion, and food — specifically its Goop Beauty and Good Clean Goop beauty brands, its G. Label clothing line, and Goop Kitchen restaurants.
Last year, it launched Good Clean Goop, a lower-priced line of skincare that can be found in Target and on Amazon.
(An exfoliator from the brand costs $20, while one from Goop Beauty costs $125.)
Persons:
—, Gwyneth Paltrow's, Goop, it's, WWD, Condé Nast, Puck, Neil Saunders, Travis Kalanick, Uber, Paltrow
Organizations:
Service, Business, Netflix, GlobalDatal
Locations:
Target, Southern California