Overall online sales for the day after Thanksgiving are expected to top $9 billion, according to Adobe, which tracks sales on retailers' websites.
Typically, shoppers spend about $2 billion to $3 billion online in a day, according to Adobe.
Adobe noted that mobile shopping also hit a record high this year, with sales from smartphones accounting for 55% of online sales on Thanksgiving Day.
These sales are expected to account for 53% of total Black Friday sales, the company predicts.
Cyber Monday is expected to be the biggest online shopping day, with sales slated to top $11.2 billion, the company forecast.