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Kyle Davies and Su Zhu are listed under the founding members slide of a pitch deck obtained by CNBC for a distressed debt marketplace called GTX. Davies and Zhu founded Three Arrows Capital, a Singapore-based cryptocurrency hedge fund that was ordered to liquidate by a British Virgin Islands court. It aims to appeal to the more than one million FTX depositors that are now involved in a bankruptcy proceeding, a slide in the pitch deck said. GTX said in its pitch that, once scaled, the platform could fill a "power vacuum left by FTX" within crypto trading and move into the securities lending market. Mark Lamb and Sudhu Arumugam, co-founders of crypto trading platform CoinFLEX, are listed alongside Davies and Zhu as founding members.

☆ ‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
▼ + stars: | 2023-01-12 | by ( Katie Deighton | ) www.wsj.com time to read: +8 min

A spokeswoman for American Express said the company’s sonic logo plays on marketing channels such as brand videos, but not at any credit-card terminals. PREVIEWPayments firms say sonic logos at cash registers can also communicate to customers that they are transacting with a trusted merchant, making the sounds akin to the stickers of credit-card logos that often appear in store windows. Visa’s spokeswoman said the company doesn’t share figures on how many businesses play its sonic logo due to the complexity of tracking rollouts. To that suggestion, Mastercard said the value of sonic logos for merchants “comes in through consumer trust and reassurance.” Visa declined to comment. But some retailers want no part of sonic logos.

☆ WarehouseQuote's Jordan Brunk on recent warehouse data and 2023 supply chain expectations
▼ + stars: | 2023-01-12 | by ( Lori Ann Larocco | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWarehouseQuote's Jordan Brunk on recent warehouse data and 2023 supply chain expectationsCNBC's Lori Ann LaRocco joins WarehouseQuote's CMO Jordan Brunk to discuss the company's first quarter outlook for 2023.

☆ Burger King Hires a CMO for U.S. and Canada
▼ + stars: | 2023-01-11 | by ( Katie Deighton | ) www.wsj.com time to read: +2 min

Burger King named Patrick O’Toole as its chief marketing officer for the U.S. and Canada, as the burger giant pursues a $400 million turnaround plan. Mr. O’Toole is joining Burger King from PepsiCo Inc., where he was most recently the chief marketing officer of Mountain Dew. Burger King, part of Restaurant Brands International Inc., for decades held second place in sales behind McDonald’s Corp. in the so-called burger wars. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. “Pat joins us at a milestone moment for the brand,” said Tom Curtis, president of Burger King North America.

Insider identified 75 of the most powerful execs at the streamer, in an interactive org chart. Product chief Greg Peters took on additional duties as chief operating officer and has since broadened his purview to include gaming. Former PepsiCo exec Sergio Ezama joined in 2021 to become Netflix's chief talent officer. Insider identified 75 of the most powerful executives now at Netflix. They include C-suite executives finance chief Spencer Neumann, as well as business leads like Bajaria and movie boss Scott Stuber.

☆ What Marketers Need to Know About the FTC’s Updated Guidelines on Health Claims
▼ + stars: | 2023-01-07 | by ( Megan Graham | ) www.wsj.com time to read: +8 min

Federal Trade Commission guidelines for advertising health-related products just got a big refresh—and they could be a rude awakening for marketers making overzealous claims about products such as supplements or health apps. Here is what marketers should know about the new guidelines and what they will mean for the industry. “They consider anything that has some claimed benefit for human health to be a health product,” he said. And I think this just sort of formalizes the fact that it’s going to do that.”What kind of substantiation is needed to make health claims? Yadim Medore, founder and CEO of dietary supplement-focused consulting firm Pure Branding Inc., said the new guidelines will raise the bar for the kind of research needed for companies to make health claims.

☆ From TerraUSD's meltdown to the collapse of a $32 billion crypto empire, here is a full timeline of the crypto market's year in 2022
▼ + stars: | 2022-12-31 | by ( Morgan Chittum | ) www.businessinsider.com time to read: +7 min

Insider spoke with several crypto experts and charted the most influential events for the industry in 2022. The firm filed for insolvency in June, leading to widespread contagion. A month later, the firm filed for bankruptcy, listing $4.31 billion in assets and $5.5 billion in liabilities. The world's largest asset manager agreed to offer clients access to Coinbase's crypto trading and custody services. Radix's Epstein warned the industry must brace for more FTX contagion, but predicted crypto markets will rebound eventually.

☆ From a Deepfaked Elon Musk to RadioShack’s NSFW Tweets, CMO Today’s Twenty-Two Most-Read Stories of 2022
▼ + stars: | 2022-12-29 | by ( Nat Ives | ) www.wsj.com time to read: +7 min

Our report on deepfakes was the most-read CMO Today story in 2022. Prepare for what’s coming with this list of CMO Today’s most-read coverage in 2022, presented in order of popularity. How NSFW Tweets Plug Into RadioShack’s New Marketing StrategyAbel Czupor, who leads RadioShack’s newly edgy marketing. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Photo: KayakA hospitality empire decided to try its hand at ad sales, too.

☆ Top Marketers Are Turning Their Side Projects Into Legitimate Businesses
▼ + stars: | 2022-12-27 | by ( Patrick Coffee | ) www.wsj.com time to read: +7 min

Turning side projects into stand-alone businesses or full-time occupations can be difficult or even impossible for chief marketing officers, whose jobs have become increasingly demanding and complex. “I loved the idea of Paris, especially as a place that I might someday pluck up the courage to start the company,” said Ms. Howard. Dashlane was unaware that Ms. Howard was developing a new company until she announced her resignation, she said. Soon after he left the soft-drink giant, Mr. Cottrill received a call from industry veteran Gary Koepke. New ideas, new challengesWorking on side projects has helped marketers develop different skill-sets and, in some cases, explore new careers.

The news represents a small breakthrough for CBD product owners, which have long been blocked by some technology companies from advertising online. “The opportunity for businesses to connect with their customers, where they are, is long overdue.”The pilot comes in response to the prevalence and widespread availability of CBD products, a Google spokesman said. Many large digital advertising companies, including Amazon.com Inc. and Facebook and Instagram-owner Meta Platforms Inc., still prohibit ads promoting CBD and cannabis products. Google will consider user and advertiser feedback before considering expanding CBD advertising to locations outside of the three test markets, the spokesman said. Ore.-based compliance company, to certify merchants before they can advertise CBD products on Google.

☆ This New App Wants to Pay You to Share Your Data For Advertising
▼ + stars: | 2022-12-20 | by ( Megan Graham | ) www.wsj.com time to read: +7 min

The amount of compensation will be determined by a “data score” reflecting factors such as whether consumers answer demographic survey questions and which apps and services’ data consumers are sharing. Caden’s app, which will let consumers share their data in exchange for cash. SHARE YOUR THOUGHTS Would you share your data with an app like Caden? She said if consumers’ data is used in ways they don’t expect, they could be turned off and abandon such platforms. Some other players that offer compensation for data have required consumers share their entire profile with all brands.

☆ Edgy Campaigns Are Out, TikTok Won’t Stop and Other 2023 Predictions for Marketers
▼ + stars: | 2022-12-19 | by ( Patrick Coffee | ) www.wsj.com time to read: +11 min

Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Most campaigns will focus on discounts to customers or showcase the usefulness of a company’s products, he said. Under this form of marketing, ad firms generally get paid upon completion of a desired end, such as a sale or download. In short, consumers should expect less “vacuous virtue-signaling” from marketers in the coming months, according to Mr. Proulx. But these platforms’ very struggles could result in ad bargains for marketers, said Mr. Solomon of Therabody.

☆ How Silicon Valley and Madison Avenue are remaking the world of advertising
▼ + stars: | 2022-12-19 | by ( Cnbc.Com Staff | ) www.cnbc.com time to read: +5 min

The Covid years led many organizations to finally understand just how important digital transformation was to their business future. But now, there's a rebalancing taking place in the advertising business, with firms merging the best of digital with the physical world of customer relationships that remains critical. But use of technology and greater emphasis on digital marketing has led firms like ServiceNow to find new and better ways to reach customers through a journey, so to speak. AI in advertisingAs digital immerses the world of marketing, it can be applied to physical events and that's something ServiceNow learned firsthand through a series of conferences it hosts. Look outside ad industryPark advises companies to look beyond his experience, or any advertising-specific case study, for new ideas.

☆ The technology challenges CEOs view as opportunity and threat in a post-Covid economy
▼ + stars: | 2022-12-19 | by ( Bob Violino | ) www.cnbc.com time to read: +6 min

One challenge CEOs see is that emerging and disruptive technology is both an opportunity and a threat. CEOs said their organizations need to be quicker to shift investments to digital opportunities and divest in those areas where their organizations face digital obsolescence. Addressing employee burnoutAnother issue CEOs said their organizations need to address is pandemic-related employee burnout from accelerated digital transformation over the past two years. "I think that there is some truth to the state of fatigue brought on by the need to quickly adopt remote work-related technology," Clark said. Rather than focus on the "right technology," organizations should aim to deploy the right mix of technology, Carande said.

☆ How the advertising business is changing in the current economy
▼ + stars: | 2022-12-19 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow the advertising business is changing in the current economyMichael Park, chief marketing officer at ServiceNow, discusses major changes in the way companies advertise, with CNBC's Julia Boorstin during a CNBC CMO Exchange.

☆ App store avalanche forecast as Apple bows to EU demands
▼ + stars: | 2022-12-16 | by ( Martin Coulter | ) www.reuters.com time to read: +3 min

The bloc's Digital Markets Act (DMA) will force Apple and fellow tech giant Google to provide space for third-party app stores on their respective iOS and Android devices. Ben Wood, CMO of industry analysis firm CCS Insight, said he expects "an avalanche of app stores" in the near future. "There's an emerging 'coalition of the willing', and all of them have a vested interest in no longer having to pay what they see as a tax to Apple," Wood told Reuters. Deals for exclusive content could drive competition in app stores in the same way as it has in the "streaming wars" between Netflix and challengers like Disney+ and Amazon Prime, Trezentos said, adding: "Netflix has content that HBO doesn't have ... App stores can be like that." "The biggest hurdle they are going to need to overcome is the consumer," Wood at CCS Insight said.

☆ Tumblr Shoots for a Comeback With Users and Advertisers
▼ + stars: | 2022-12-09 | by ( Katie Deighton | ) www.wsj.com time to read: +7 min

Wireless company Verizon Communications Inc., which bought Yahoo in 2017, saw Tumblr users nosedive when it banned adult content, including nudity, in 2018. Tumblr users in the past month have depicted anthropomorphized versions of the Tumblr and Twitter logos, for example, having a quasiromantic relationship. And in April, it introduced Tumblr Blaze, which offers users, including brand accounts, wider exposure for their posts. Advertisers that create custom campaigns using the parlance popular among Tumblr users to appeal to particular communities usually see the best engagement, according to Tumblr’s chief marketing officer, Matthew Ryan. Some of the most active advertisers on Tumblr are movie and television studios that create Tumblr campaigns for die-hard fans of genres or series, Mr. Ryan said.

☆ Condé Nast's CMO is exiting after 2 years of leading the company's marketing and consumer revenue business
▼ + stars: | 2022-12-09 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Condé Nast CEO has lost its CMO, Deirdre Findlay, who spent two years in the role under CEO Roger Lynch. Condé Nast is looking to remake itself with new lines of business from events to membership businesses. Before joining Condé Nast in early 2019, Lynch was CEO of Pandora where Eisen had also been a corporate advisor. Condé Nast titles include Vogue, New Yorker, and Condé Nast Traveler. Hi All,As I shared in the CMO All Hands today, I have made the difficult decision to leave Condé Nast.

☆ Hertz Names First CMO Since 2020 Amid New Focus on Electric Vehicles
▼ + stars: | 2022-12-08 | by ( Patrick Coffee | ) www.wsj.com time to read: +4 min

Hertz Global Holdings Inc. named former GE Appliances marketer Wayne Davis as its new chief marketing officer, making him the first CMO at the car rental services company since 2020, a spokesman said. The company’s most recent chief marketing officer, Jodi Allen, died in 2020. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Electrification “speaks to mobility, and it speaks to making Hertz a brand for the future,” Mr. Davis said. Mr. Davis previously spent more than a decade at General Electric’s appliances division, which became GE Appliances after being acquired by Haier Smart Home Co. Ltd. in 2016.

☆ Crypto advertising is under fire after the FTX implosion, but firms like Binance, Grayscale, and OKX are pouring money into marketing to win back consumer trust
▼ + stars: | 2022-12-06 | by ( Lara O'Reilly | Reed Alexander | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

The bitcoin crash and FTX implosion massively dented the crypto advertising boom. But fewer crypto advertisers can also create an advantage for those still trying to get their messages to consumers. And Dinu added that crypto companies' efforts to advertise to restore trust could persist "well beyond" the next six months. Some crypto companies are still launching splashy campaigns, similar to crypto ad campaigns from the beginning of the year. "Crypto companies have to stop talking about themselves and start talking about how cryptocurrency or blockchain fits into normal people's lives."

☆ Ad Firms Predict Slower Advertising Growth for 2023
▼ + stars: | 2022-12-05 | by ( Megan Graham | ) www.wsj.com time to read: +3 min

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. Automotive advertising could grow again after a period of moderate decline as the industry gradually emerges from the supply-chain crisis, the firm added. A separate forecast from media and data giant GroupM, part of WPP PLC, predicted that global advertising revenue will grow 5.9% next year, a downgrade from its 6.4% estimate in June. GroupM said global advertising revenue this year will grow 6.5%, excluding political advertising, down from its June forecast of 8.4%. Growth in China will be less than expected because of that country’s pandemic-related lockdowns, the firm said.

☆ Sam Bankman-Fried Chucks the Crisis Communications Playbook
▼ + stars: | 2022-12-02 | by ( Nat Ives | ) www.wsj.com time to read: +5 min

The interviews could be a case study in what not to do in a crisis, some communications executives said. “He’s basically breaking every rule that somebody in the crisis communications field would advise,” said Andrew Gilman, president and chief executive at CommCore Consulting Group, a public relations and communications firm. Asked at the DealBook conference whether his lawyers thought it was wise for him to be speaking, Mr. Bankman-Fried said no. If Mr. Bankman-Fried is determined to say something now, Mr. Gilman said he would have advised putting a statement online and declining to take questions yet. But Mr. Sitrick said he couldn’t fully gauge the results of the mini-media tour because he didn’t know Mr. Bankman-Fried’s goals.

☆ Crypto firms like Binance, Grayscale, and OKX are pouring money into marketing to regain trust and save their companies from the fallout of the FTX implosion
▼ + stars: | 2022-12-01 | by ( Lara O'Reilly | Reed Alexander | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

☆ How Google's Waze has changed from its early days as car travel is remade
▼ + stars: | 2022-12-01 | by ( Barbara Collins | ) www.cnbc.com time to read: +5 min

Waze, the crowdsourcing navigation app, is continuing to find ways to make frustrating road bumps a little more bearable. Waze users – also known as "Wazers" – provide information on things like stopped cars, road work, gas prices and police activity during their commutes. The addition of Waze to the Google portfolio was expected to help Google improve features on its own navigation app, Google Maps. Despite these challenges, innovations within the app have kept Waze users consistently coming back to the platform. Partnerships with popular music streaming services such as Spotify, Pandora and iHeartRadio allow Waze users to stream music directly through the Waze app as they navigate to their destination.

☆ Baby Gear Rental Startup Loop Hires Former Glossier Marketing Chief as CEO
▼ + stars: | 2022-11-30 | by ( Megan Graham | ) www.wsj.com time to read: +3 min

Loop Co., a baby equipment rental company, has hired former Glossier Inc. chief marketing officer Ali Weiss to be its chief executive officer. Loop, which was founded last year, lets paying members rent baby gear such as cribs, toys and high chairs. For us at Loop, it’s member-first.”The company plans to hire a marketing leader who will report to Ms. Weiss. The company’s rentals can appeal to parents who want to reduce clutter or their environmental impact, according to Ms. Weiss. “Our vision is that we’re able to provide this service across many markets, many cities, many metro areas across the U.S.,” Ms. Weiss said.

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