Rent the Runway co-founder and CEO Jennifer Hyman came up with the idea for her clothing rental company, fittingly, in a closet. Hyman recounted a story from Rent the Runway's early days, when she and Fleiss cold-called designer Diane von Furstenberg. They landed a meeting, but von Furstenberg scoffed at their idea, Hyman said. It was an effective argument, and von Furstenberg was struck by the co-founders' openness and ability to engage in dialogue, said Hyman. Von Furstenberg eventually partnered with the brand and introduced the co-founders to other fashion labels and publicists, Hyman added.

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Persons: Jennifer Hyman, Hyman —, —, Bergdorf Goodman, Hyman, She'd, Jennifer Fleiss, It's, Hyman hadn't, Diane von Furstenberg, von Furstenberg scoffed, von Furstenberg, Von Furstenberg Organizations: Harvard University, Stanford Graduate School of, Stanford, Hyman's, Forbes