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☆ How this 'Bachelor' star turned reality TV fame into a small influencer fortune
▼ + stars: | 2024-09-21 | by ( Jessica Dickler | ) www.cnbc.com time to read: +4 min

Mari Pepin and Kenny Braasch got engaged on season 7 of "Bachelor in Paradise" and married in 2023. Pepin was a participant on "The Bachelor" season 25, which aired in 2021, and then returned for "Bachelor in Paradise" season 7 later that year. After "Bachelor in Paradise" aired and her following jumped, influencer opportunities followed. Mariela Pepin, who goes by Mari, was a contestant on "The Bachelor" season 25 and then "Bachelor in Paradise" season 7. Still, 57% of Gen Zers said they would like to become an influencer if given the chance, according to a 2023 report from Morning Consult.

Persons: Mari Pepin, Kenny Braasch, Pepin, Kenny Braasch's, Braasch, Mariela Pepin, Mari, influencers, Casey Lewis, Gen Zers, Lewis, Bankrate Organizations: Finance, Pepin, CNBC, Brands Locations: Chicago, U.S

☆ These Americans are trying to make ‘underconsumption core’ trendy
▼ + stars: | 2024-09-07 | by ( Krystal Hur | ) edition.cnn.com time to read: +8 min

Enter underconsumption core, or a lifestyle that involves using just a small rotation of things for years rather than chasing the latest trend. Users are posting videos on TikTok showing off their underconsumption core lifestyles, with many receiving hundreds of thousands of likes. Experts say the underconsumption core trend isn’t just about maintaining a budget or wanting to get rid of stuff. Still, Americans are spendingDespite the underconsumption core trend’s popularity, spending in the US remains strong overall. Suzanne Lambert, a 32-year old consultant based in Virginia, says she canceled her subscription to a beauty box after watching underconsumption core videos.

Persons: “, ”, Megan Doherty Bea, Bea, Stanley, Diana Wiebe, Wiebe, ’ ”, Nikki Baird, Katrina Leibee, Leibee, ♬, Norah Jones Eleanor, Eleanor, June’s, Suzanne Lambert, Lambert, Scott Rick, Rick Organizations: New, New York CNN, University of Wisconsin - Madison, Savings, Kohl’s, ‘, Denver, CNN, Commerce Department, University of Michigan’s Ross School of Business Locations: New York, United States, Ohio, Utah, West Africa, Arlington , Virginia, Virginia

☆ Wasteful consumerism has a new worst enemy: Gen Alpha tweens
▼ + stars: | 2024-09-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride. AdvertisementA 2024 survey of 1,000 Gen Alpha parents found that 63% of their kids care about sustainability. While Zoomers and millennials prefer to shop online, Gen Alpha specifically likes shopping in-store. Som Gen Alpha kids are "minimalists." Overall, Delisle doesn't think it's likely that every Gen Alpha child is above consumerism.

Persons: Yuriy Boykiv, we'll, Gen, McCrindle, Boykiv, Zers, Gen Alpha, Alpha, Wunderman Thompson, Alphas, Julie, she's, aren't, Laura Ascher, Alpha's, Stephen Yalof, David Delisle, Helenor Gilmour, Gilmour, Delisle, spender Organizations: Service, Alpha, Business, — Business, Gen Alpha, Wunderman Thompson Commerce, Gen, tweens, Stanley, Brain Locations: skincare

☆ Shopping hauls are so back
▼ + stars: | 2024-08-17 | by ( Erika Tulfo | ) edition.cnn.com time to read: +8 min

CNN —Aria Liu, 17, regularly posts shopping haul videos to her YouTube channel, which has 300,000 subscribers. “I don’t know what it is, but when I’m shopping online, money doesn’t feel real.”Liu’s not alone. Shopping hauls have existed for years, if not decades. Aria Liu says that the shopping haul videos she posts on her YouTube channel, “urmomsushi,” are the ones that garner the most views. There’s also a growing body of research that is questioning whether social media can be dangerous, especially for younger users.

Persons: Aria Liu, ”, “, ” Liu’s, Liu It’s, Philippa Ward, Katie Fang, TikTok, Fang, hashtags, Alistair Berg, Matthias Lehner, ” Lehner, Katrina Caspelich, There’s, there’s, ” Caspelich Organizations: CNN, YouTube, Consumer, US Commerce Department, Consumer Financial, University of Gloucestershire, Research, Federal Reserve Bank of New, Centre for Retail Research, Lund University Locations: Federal Reserve Bank of New York, TikTok, Lund , Sweden, “

☆ Gen Z convinced me to buy trendy ballet flats. They never left my closet.
▼ + stars: | 2024-08-07 | by ( Amanda Krause | ) www.businessinsider.com time to read: +6 min

Read previewI scrolled through designer websites, searching for the perfect ballet flats. I lusted over a $1,170 pair of slippers from Miu Miu but couldn't justify the purchase for obvious reasons. I dreamed of these expensive Miu Miu shoes before settling on a pair from Target. I loved my ballet flats when I styled them, but did I need to own them in the first place? Making the most of my purchaseI'm unsure how much longer ballet flats will be considered chic.

Persons: —, Miu Miu, Sam Edelman's, I'd, pang, Jeremy Moeller, Paris Hilton, Rihanna, Hilton, Kim Kardashian, Jeffrey Campbell's Lita, Miu Miu's, Gen Zers, TikTok, chunky Mary Janes, Amanda Krause, Carolyn Mair, Gen Z, There's, Mair, Lita, " Mair Organizations: Service, Target, Business, Getty, Footwear News, Paris, PhotoNews, Inc, Converse Locations: Lyst

☆ Back to school hauls follows TikTok's underconsumption core trend
▼ + stars: | 2024-08-05 | by ( Jessica Dickler | ) www.cnbc.com time to read: +3 min

Customer shopping for school supplies with employee restocking shelves, Target store, Queens, New York. Altogether, this year's back-to-school spending, including for college students, is expected to reach $38.8 billion, the NRF also found. Higher prices are partly to blame: Families are now paying more for key back-to-school essentials like backpacks ahead of the new school year. The must have items of the back-to-school season"Back-to-school hauls have started infiltrating TikTok earlier than I've ever seen it," said Casey Lewis, a social media trend expert and founder of trend newsletter After School. How to keep back-to-school spending in check

Persons: Lindsey Nicholson, Happe, WalletHub, I've, Casey Lewis, Lewis Organizations: UCG, Intuit Credit Karma, CNBC, Deloitte, Adidas Locations: Queens , New York

☆ 'Underconsumption core' is in — and not a moment too soon, I say
▼ + stars: | 2024-08-04 | by ( Jessica Dickler | ) www.cnbc.com time to read: +2 min

"We are bombarded with shopping opportunities," said Casey Lewis, a social media trend expert and founder of trend newsletter After School. Generation Z, especially, makes shopping decisions heavily driven by TikTok and Instagram, where influencer recommendations play a very significant role, another KPMG report showed. The rise of #underconsumptioncoreTikTok's latest financial trend, #underconsumptioncore, is about making the most of what you already have and rejecting the temptation to buy more (and more and more). This time around, #underconsumptioncore stems from a number of other factors, as well, including a desire to live more intentionally and sustainably. Casey Lewis social media trend expert

Persons: Casey Lewis, Intuit Credit Karma, That's, Allison Bornstein, Brett House, underconsumption Organizations: Facebook, Intuit Credit, KPMG, Columbia Business School

☆ What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
▼ + stars: | 2024-07-28 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +4 min

For many Gen Zers, the generation between the ages of 12 and 27, TikTok is the primary social media platform where they find products to buy. Gen Z doesn't really trust influencers anymoreInfluencers don't hold the same power they once did among younger audiences, some research suggests. Because of limited regulation of the social media advertising space, fraud runs rampant on social media . Some evidence suggests Gen Z is benefiting financially from living at home but may not feel these benefits because of money dysmorphia. This dysmorphia can sometimes be fueled by social media, where wealthy lifestyles are on display.

Persons: —, Zers, TikTok, it's, Stanley, Jade Taylor, Gen Z, Influencers, aren't, Gen, Z, Brett House Organizations: Service, Business, New York Times, Times, Yahoo News, Columbia

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