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Russia's McDonald's replacement, Vkusno & tochka, opened a year ago. The chain can't sell iconic McDonald's items like the Big Mac and has created substitutes instead. Its CEO told Reuters that it has sold more than 24 million "Big Hits," its Big Mac dupe, since opening. Paroev previously said that Vkusno & yochka sold 120,000 burgers on its opening day, which he said was higher than any other day in McDonald's Russia's history. Have you been to Vkusno & tochka?
Persons: Russia's, , Alexander Govor, tochka, hasn't, Oleg Paroev, Paroev, yochka, Tian Bing, tochka hadn't, tochka's, Ronald McDonald Organizations: Reuters, Service, Mac, China News Service, Getty Locations: Ukraine, Russian, Russia, Moscow
Vkusno & tochka ("Tasty and that's it") restaurants started opening in June. "As of Dec. 1, Razvitie Rost enterprises will continue their work in Russia under the Vkusno & tochka brand," Rosinter said in a statement. Rosinter's restaurants, at train stations and airports in Moscow and St Petersburg, continued operating without McDonald's signs, which were covered up. Reuters found some McDonald's packaging still in use after the closure. Reporting by Olga Popova, Caleb Davis and Alexander Marrow; Editing by Kevin LiffeyOur Standards: The Thomson Reuters Trust Principles.
Oleg Paroev, CEO of Vkusno & tochka, or "Tasty and that's it", painted a positive picture of the company's first 100 days, but withheld specific details on sales, revenue, new products and import markets. The bumpy transition illustrates as Western companies have had trouble making a seamless exit from Russia, so too have new owners faced challenges when snapping up available assets. He added that potato supply had now been resolved, declining to say which countries now send potatoes to Russia. Since Sept. 16, Vkusno & tochka has been serving cola on tap, now offering Dobry Cola, after Coca-Cola (KO.N) depleted its stock. Bottler Coca Cola HBC AG (CCH.L), which is producing Dobry Cola, said it has no connection with the Coca-Cola Co.
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