Takes the company public. 23andMe went public in 2021, jumping on the SPAC trend of the era, when a bunch of companies went public via “special purpose acquisition companies” — essentially shell-company mergers that let firms go public in a hurry when investor appetite is strong. 23andMe co-founder and CEO Anne Wojcicki, pictured in 2020. Side note: I did my own 23andMe test, in 2019, motivated by a millennial compulsion to spend money on any product that promises to alleviate and/or deepen my corporeal angst. 23andMe has tried to convert one-time buyers into subscribers with the promise of continued feedback and personalized wellness plans.

---

Persons: CNN Business ’, it’d, Anne Wojcicki, ”, It’s, Susan Wojcicki, 23andMe, Emma McIntyre, Oprah’s, there’s …, Wojcicki, “ Organizations: CNN Business, New York CNN, Yale, Google, Wall Street, Wall Street Journal Locations: New York, Bay