Discovery driving content at HBO and new streamer Max.
WBD has one of TV's most respected executives working to ensure Max's success: Casey Bloys, who's been with HBO since 2004, is chairman and CEO of HBO and Max content.
In week one 70% of HBO Max subscribers switched over to the new app, and some Discovery+ subscribers have moved over as well, WBD told The Wall Street Journal.
It'll take time for Max to build up the brand equity HBO Max has.
As for existing subscribers, most HBO Max users may seamlessly transition to Max and see no change in price.
Persons:
Casey Bloys, Max, Barry, WBD, who's, HBO Max —, there's Kathleen Finch, JB Perrette, Harry Potter, HBO Max, Bloys
Organizations:
Warner Bros, HBO, Max, DC, Netflix, Disney, Hollywood, HBO Max, Wall Street