There’s something going on with the way teenage boys smell.
It’s become a cliché for adolescents to douse themselves in Axe body spray at the first sign of puberty.
But lately, teen and even tween boys with money to spare are growing obsessed with designer fragrances that cost hundreds of dollars.
Ask a teenager why he wants a $200 bottle of cologne, and he might tell you he’s “smellmaxxing,” a term for enhancing one’s musk that is spreading on social media.
But they’re moving the needle: Teenage boys’ annual spending on fragrance rose 26 percent since last spring, according to a recent survey by an investment bank.
Persons:
douse, “, ”, Logan, Valentino, Emporio Armani, Tom Ford’s
Locations:
cologne, Chicago