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☆ Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.
▼ + stars: | 2024-06-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Gen Alpha tweens who spoke with Business Insider are unconvinced that fear of aging is behind their new obsession. Related VideoGen Alpha's spending powerBy all accounts, Gen Alpha is going to be a mighty generation of big spenders. But Gen Alpha skincare enthusiasts are taking their newfound habit seriously. The survey of nearly 3,000 respondents included 537 US-based 13- to 17-year-olds who were asked about antiaging, skincare, and beauty. Where influences lieIt may be that Gen Alpha kids are learning from their parents as children of millennials and Gen Zers.

Persons: —, Alpha tweens, Gen Alpha, They're, Zers, Gen Alphas —, NIQ, Alpha, Janice Miller, Miller, I've, Jenny Grant Rankin, Piper Virginia Rankin, Piper, Valerie Aparovich, Aparovich, Shayan, Rankin's, antiaging, Thorne, YouGov, Z, Alphas, BI's Eve Upton, Clark, tweakments, Geeta Yadav, Yadav, Dr, Alexandra Forsyth, Forsyth, Maeve Organizations: Service, Alpha, Business, Bliss, NYU School of Medicine, Gen Alpha, Mashable Locations: skincare, Sephora, millennials

☆ This 90-year-old grandma has hardly any wrinkles. A dermatologist shared the most important part of her routine.
▼ + stars: | 2024-05-19 | by ( Serafina Kenny | ) www.businessinsider.com time to read: +1 min

A dermatologist told Business Insider sunscreen is the most important part of her routine. Everyone's skin wrinkles as they age, but genes, UV exposure, and repeated facial expressions can govern how deep they are and how many develop. Many people turn to "antiaging" creams and beauty products to lessen the appearance of wrinkles — in 2023, facial antiaging products made over $1 billion in the US, according to Statista. But because the Food and Drug Administration doesn't evaluate beauty products for effectiveness, there's no guarantee they will reduce wrinkles. This story is available exclusively to Business Insider subscribers.

Persons: TikTokers, —, Sarah Palmyra, couldn't Organizations: Service, and Drug Administration, Business

☆ The ultimate anti-aging skincare routine you should try before getting Botox, according to 2 dermatologists
▼ + stars: | 2024-05-18 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +7 min

"The best anti-aging routine can be as simple as just a few steps," especially in the morning, Lindsey Zubritsky, a board-certified dermatologist, told Business Insider. Always cleanse your face — unless you have sensitive skin"I recommend starting out with a gentle cleanser if you have oily or acne-prone skin," Zubritsky said. AdvertisementZubtritsky recommended Cetaphil Gentle Cleanser, a creamier formula for dry or sensitive skin. For oilier skin, she suggested La Roche Posay Toleriane Foaming Cleanser, which can also be used for sensitive skin. AdvertisementIf you have sensitive skin, you'll want to start with retinol, Zubritsky said, as it's gentler.

Persons: —, Lindsey Zubritsky, Carolyn Stull, Sergey Mironov, Zubritsky, that's, Stull, Cetaphil, La Roche, ISDIN Eryfotona, Skinbetter, Blair Murphy, Rose, Olay, you've Organizations: Service, Business, Neutrogena Hydro, L'Oreal, Cream

☆ Gen Z Status Symbol: Why Everyone Is Getting Botox Injections
▼ + stars: | 2024-05-02 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +9 min

The faces that hold social currency on social media — with fox-lift brows and buccal fat removed — are increasingly bleeding into real life. AdvertisementEven before the remote-work boom, writers noticed social media was shaping the way people looked. The shift from surgical procedures to minimally invasive injections has also made cosmetic work safer and more available to average people. "The gap between the identity we present on social media and the self we see in the mirror is growing," Widdows told me. As more people get cosmetic work done, the rest of us lose touch with what's normal.

Persons: it's, Z, It's, Heather Widdows, else's, Snapchat, Anne, Mette Hermans, Widdows, Gen Zers, Hermans, you've, we've Organizations: American Academy of, New Yorker, University of Warwick, American Psychological Association, Boston University School of Medicine, City University of London, Tilburg University Locations: Instagram, United States, Netherlands

☆ Frustrated Sephora workers say their makeup freebies and hours are drying up
▼ + stars: | 2024-04-27 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

The difference, they said, is that as flex employees, their hours aren't guaranteed. Multiple employees told BI that May will be the last month that flex workers receive gratis. Related storiesWhen frustrated workers flooded the r/SephoraWorkers forum, a photo of a poster was uploaded that depicted the benefits flex employees earned compared to their coworkers. "We're all being pushed to sell, sell, sell," a current employee told BI. One former Sephora employee previously told BI that Sephora had changed from being a dream job for makeup lovers to "just a transaction" after several years.

Persons: —, Grace —, Grace, Sephora, concealers, hasn't, it's, Weeks, they'd, gratis Organizations: Service, Business, BI, LVMH Locations: Sephora, Ohio

☆ I got severe acne after falling sick from appendicitis. The experience inspired me to start a plant-based-skincare company.
▼ + stars: | 2024-04-24 | by ( Leila Jordan | ) www.businessinsider.com time to read: +6 min

AdvertisementEvans designed her facials business, Saving Faces, to be a calming retreat for her clients. Stella Kalinina for BIBecoming an esthetician set me on a journey to heal myself from the inside out. Stella Kalinina for BIWhen I started my healing journey, I became most connected to my hands. Stella Kalinina for BIFor wellness practices, I started to look at the world around me and find solutions in nature. Stella Kalinina for BIOne of my goals is to pass what I have learned on to my kids.

Persons: —, Jenny Evans, It's, facials, couldn't, Evans, Stella Kalinina, BeautyGrass, Evans handmakes, skincare, I've, I'm Organizations: Service, Business, BI Locations: Los Angeles, Santa Cruz

☆ Meet an 'airline nepo baby' — he's flown for free since birth, gets upgraded to business class, and books last-minute trips to Tokyo and Sydney
▼ + stars: | 2024-03-13 | by ( Maria Noyen | ) www.businessinsider.com time to read: +6 min

Crawford has booked cheap last-minute vacations to Sydney and Paris, thanks to his status as an "airline nepo baby." Perks extend to business-class upgradesPaying almost nothing to fly isn't the only benefit Crawford gets as an airline nepo baby. Given how long his father has worked for United, Crawford said he's also a high priority when free upgrades to business class are available. AdvertisementOn some occasions, Crawford has received free upgrades to United Airlines Polaris business class cabin. As a recent college grad, he said he couldn't afford to fly business class otherwise.

Persons: —, Joshua Crawford, Crawford, Joshua Crawford Crawford, doesn't, he's, you've Organizations: Service, United Airlines, Business, Google, United, Polaris, United Airlines Polaris Locations: LA, Tokyo, Coachella, California, Los Angeles, Springs, New Jersey, Sydney, Paris, New York, Denver, United, Japan, Australia, Europe

☆ I swapped my high-end skincare products for Trader Joe's finds under $10. Here's what I'm keeping in my routine.
▼ + stars: | 2024-02-29 | by ( Andrea Mchugh | ) www.businessinsider.com time to read: +5 min

I will pay extra for quality skincare products, but I've found some great ones at Trader Joe's. I really like Trader Joe's microdermabrasion scrub and serums. Here are some affordable beauty products from Trader Joe's that I love so much they've become part of my routine. AdvertisementTrader Joe's SPA face wash with tea-tree oil, $6Andrea McHughTrader Joe's SPA face wash with tea-tree oil comes in an 8.5-ounce bottle with a pump dispenser for just $6. Trader Joe's zinc-oxide mineral-sunscreen spray — SPF 30, $10As a fair-skinned girl who is always lathering on SPF, I have tried a ton of sunscreens.

Persons: I've, —, who's, Andrea McHugh, It's Organizations: Service

☆ I'm an American who's lived in Italy for a year. I've learned how to prioritize my skincare and emphasize my natural features.
▼ + stars: | 2024-02-28 | by ( Emily Rascon | ) www.businessinsider.com time to read: +4 min

Now, I spend more money on quality skincare items instead of a variety of makeup products. Full-coverage foundation and colorful eye shadow are no longer essentials in my routine. I still appreciate bright pops of color, but I've since gravitated toward neutral eye shadow instead. Looking back, I used most of these makeup products only a handful of times each year. Brown mascara helps me achieve a natural look and complements my blonde hair and blue eyes.

Persons: —, contouring, Emily Rascon, I've, Brown mascara Organizations: Service Locations: American, Italy, Italian, Europe

☆ Opinion | Toxic Beauty Standards Can Be Passed Down
▼ + stars: | 2024-02-24 | by ( Alexandra D Amour | ) www.nytimes.com time to read: +2 min

Our generation came of age during the ’90s toxic diet culture. Millennials weren’t taught to fear aging; we were taught to fear fat. And if you had a mother who internalized diet culture and projected it onto her children, the damage could also happen from within the family. Researchers have found that mothers who encourage weight loss or food restriction or even express dissatisfaction with their body weight may lead to their daughters’ becoming more likely to have eating-related problems. As my generation grew up and became more conscious of the impacts of diet culture, we began to openly celebrate and encourage body positivity.

Persons: Millennials weren’t, Z, —, I’ll Organizations: Walgreens

☆ I worked at Sephora for over 4 years. Here are 5 products I swear are worth the high price tag.
▼ + stars: | 2024-02-14 | by ( Emma Freece | ) www.businessinsider.com time to read: 1 min

The Caudalie Vinoperfect Radiance dark-spot serum is a great alternative to vitamin-C formulas. I use this $79 Caudalie serum to remedy my dark spots. Emma FreeceIf you've struggled with dark spots, hyperpigmentation, or uneven skin tone, then you've probably turned to some sort of vitamin-C serum to help. I like the Caudalie Vinoperfect Radiance dark-spot serum ($82) since, according to the brand's website, it's more effective than vitamin C, sun-safe, and nonirritating. I've tried countless serums to help brighten my acne-scar pigmentation and none have compared to this Caudalie formula.

Persons: Emma Freece, you've, It's, I've

☆ Opinion: Teen obsession with skin care products isn’t a trend, it’s a warning sign
▼ + stars: | 2024-01-18 | by ( Opinion Holly Thomas | ) edition.cnn.com time to read: +7 min

The closer you look at the teen (and even tween) skin care craze, the more blemishes appear. The modern rebranding of “beauty products” to “skin care” - reminiscent of that of “diets” to “lifestyles”- implies that simply leaving your skin alone is tantamount to negligence. In 2020, clinical skin care brand Murad enlisted high-school influencers to promote its rejuvenating serums on Instagram. Considering how many such products tend to feature in the average online skin care routine, the potential cost overall is breathtaking. The most worrying thing about today’s skin care craze isn’t just that the financial and emotional buy-in are completely out of proportion to the “need” being addressed.

Persons: Holly Thomas, Katie Couric, mascara, Holly Thomas Holly Thomas, don’t, tweens, “, ”, Murad, Nil Sani, Gen Z Organizations: Katie Couric Media, CNN Locations: London, TikTok

☆ You should replace skincare and makeup products more often than you think—'it's about your overall health,' dermatologist says
▼ + stars: | 2024-01-15 | by ( Renée Onque | ) www.cnbc.com time to read: +5 min

Here's when you should typically replace your essential beauty products, according to Henry. Using expired beauty products could dry out or irritate your skin because the concentration can change, Henry says. Blush and powders: 2 years or longerPowder-based products typically have a longer shelf life, Henry says. Makeup brushes and beauty blendersThough makeup brushes and beauty blenders don't have expiration dates, they should be cleaned pretty frequently. Don't forget to do the same for your loofahs, Buf-Puf or other products that you use for applying skincare products.

Persons: Henry, it's, Michelle Henry, you've, they've, blenders Organizations: Weill Cornell Medical College

☆ The tween skin care craze: What is actually worth it?
▼ + stars: | 2024-01-12 | by ( Madeline Holcombe | ) edition.cnn.com time to read: +7 min

“ The most preventive skin care product that anyone can use is sunscreen,” she added. That is why it might not be the best idea to try to curb a tween or teen’s skin care obsession by saying, “You shouldn’t care so much about skin care,” Hida said. It is also important to keep an eye on whether an interest in skin care is a normal part of self-exploration or a sign of deeper issues. Families are the experts on their kids, Hida said, and she suggests looking for signs like fixated worry over appearance or a rigid skin care regimen. Skin care itself isn’t concerning, but how a person responds to it is what determines whether it is healthy or not, Hida said.

Persons: CNN — Tweens, aren’t, “, Dr, Jodi Ganz, ”, Rahma, Javon Ford, “ We’ve, Jessica Weiser, Weiser, Ford, ” Weiser, Ganz, tweens, “ That’s, they’ve, ” Hida, Hida, ” Ganz Organizations: CNN, Boston Children’s Hospital, Harvard Medical School Locations: Atlanta , Georgia, Los Angeles, New York

☆ Barbie who? Gen Alpha kids 'obsessed' with skin care could fuel holiday spending
▼ + stars: | 2023-11-09 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +9 min

Instead, something unexpected made it to the top of the list this year: skin care. During the crucial holiday shopping season this year, Gen Alpha's fascination with skin care is expected to fuel a boon in sales. Beauty – two brands that have used TikTok to win over young consumers – also said they expect sizable sales this holiday from parents looking for gifts for their Gen Alpha kids. She said her daughter's interest in skin care is "great," and better than playing around with makeup. He coined the term Gen Alpha and is considered a leading expert on the generation.

Persons: Melissa Fuentes, Tatiana, Fuentes, …, Gen, Ulta, Monica Arnaudo, Melissa Repko, –, We've, Shai Eisenman, Bubble's, Tarang Amin, It's, Amin, Piper Sandler, That's, Rick Aaron, Allie, Katie, Aaron, Rick Aaron's, it's, Marley, Rose, me Marley, she'll, Karla Joseph, skincare, Karla Joseph She, Joseph, she's, Amy Wechsler, Wechsler, Johnson, Jodi Gralnick, CNBC Wechsler, Alpha, Mark McCrindle Organizations: CNBC, YouTube, America's, Alpha, Walmart Locations: Coral Springs , Florida, serums, British, Salt Lake City, Sephora, New York City

☆ Does Vitamin C Actually Help Your Skin?
▼ + stars: | 2023-09-15 | by ( Melinda Wenner Moyer | ) www.nytimes.com time to read: +1 min

If you’ve spent time exploring the skin care side of TikTok, you know that dermatologists love to tout the benefits of vitamin C serums and creams. “All of its various benefits make it a top recommendation for most dermatologists,” said Dr. Fatima Fahs, a dermatologist in Michigan. Yet if you dig into the research on how vitamin C actually affects the skin, a different picture emerges. In one 2021 review published in The Journal of Cosmetic Dermatology, for instance, Dr. Fahs and her colleagues evaluated how effective various vitamin C formulations were at improving skin health. The problem is that although vitamin C is likely good for the skin, it’s hard to make a product that works the way it’s supposed to.

Persons: you’ve, ”, Fatima Fahs, Fahs Organizations: Cosmetic Dermatology Locations: TikTok, Michigan

☆ 28-year-old mom is on track to make $180,000 without a bachelor's degree: 'Sometimes, I work 3 hours a day'
▼ + stars: | 2023-09-01 | by ( Morgan Smith | ) www.cnbc.com time to read: +5 min

Workman and her now-husband, Tim Workman, were visiting his mom in Scottsdale, Arizona and his mom surprised him with a laser treatment to help with his acne. Here's how she did it:Becoming an estheticianAs soon as she returned home, Workman googled esthetician schools near Palmer and Wasilla. In March 2015, Workman started taking classes at the MetrOasis Training Center in Anchorage, about an hour's drive from her apartment. She worked at a waxing salon, then a med spa — a hybrid of the traditional day spa and a medical clinic — and in 2018 started a job at a day spa. 'Sometimes, I only work 3 hours a day'

Persons: Miracle Workman, wasn't, Workman, Tim Workman, Instagram, Tim Organizations: Su, CNBC, Sol, MetrOasis, Center Locations: Mat, Palmer , Alaska, Wasilla, Scottsdale , Arizona, Palmer, Alaska, New York, Anchorage

☆ How Fake Science Sells Wellness
▼ + stars: | 2023-07-26 | by ( Rina Raphael | ) www.nytimes.com time to read: +2 min

You can’t browse a grocery store or pharmacy without being subject to flashy labels that promote health benefits. But it’s becoming more common, said Timothy Caulfield, a research chair in health law and policy at the University of Alberta. Mr. Caulfield coined the term “scienceploitation” to describe how brands borrow language from emerging areas of science to market unproven products. Scienceploitation crops up in far more places today than ever before, including in search results, on social media platforms and from influencers, Mr. Caulfield said. But they can’t always separate fact from fiction: A 2021 study suggested that people who trust science were more likely to share false claims that contained scientific references than claims that didn’t.

Persons: Timothy Caulfield, Caulfield, Sienna Piccioni Organizations: ”, University of Alberta, Mr, Federal Trade Commission Locations: influencers

☆ What’s driving sunscreen’s big boom
▼ + stars: | 2023-07-19 | by ( Leah Asmelash | ) edition.cnn.com time to read: +8 min

In 2020, the global value of sun care products was $10.7 billion. Millennial skin care favorites — Paula’s Choice ($34), Glossier ($25), Drunk Elephant ($34) — have all created their own luxury daily sunscreens. “I think there is a more pervasive media representation of (the benefits of) wearing sunscreen, like preventing aging and preventing skin cancer,” Waldman said in a phone interview. In a study published in 2021, scientists found that more children in middle and high school were wearing sunscreen, a trend researchers partially attributed to social media. Meanwhile, young influencers on TikTok parade their multi-step skin care routines, with many featuring products like retinoids and AHAs, celebrated for their role in minimizing signs of aging.

Persons: “ Sunscreens, ”, Luke Maxfield, —, Naomi Osaka, Pharrell, Naana, ” Boakye, “, ” Dr, Abigail Waldman, she’s, ” Waldman, ” Maxfield, Supergoop, they’re, Violette, Maxfield, Waldman, Boakye, you’re Organizations: CNN, Grand View Research, Prestige, Harvard Medical School, dermatologists, ” Research

Prime Day 2023 ends tonight and we're still working hard to round up all the best deals of day 2. Down to $164.99, this Prime Day price matches the record low we saw for Black Friday. On select sizes and colors, you can get up to 60% off, the lowest Prime Day price to date. Even with a newer C3 model out this year, this remains a better value, especially at this current Prime Day deal price. This Prime Day deal is the best price we've ever seen, and it's only available by invite for Prime members during Amazon Prime Day.

Persons: we're, we've, snagging, We're, I've, Sarah Saril, you've, we'd, We've, they're, it's, Amazon’s, eero, You'll, Apple, Bose, AirPods, Price, Price Roku, Dolby, Max, Price Casper, Casper, Coop, it’s, It's, Rich, wicks, Price Bowflex, Garmin Venu, Venu, you’ve, Luna, Riley C.E.O, Sunday Riley, It’s, Murad Retinol, Kit Burt's, Kit, They're, Snuggies, Elaine Benes, Kenneth Cole, Steven Madden, Martens, Ray Bans, Vines, Price Calvin Klein, Calvin Klein racerback, Grey Heather, Now's, JW Pei, Price Honeywell, Price Apple, Price Arlo, we’ve, fryer, Bento, bento, you'll, LaCroix, seltzer, Foodi, Fryer, Pro Air Fryer, Price Dyson, Dyson, Hoover, Decker, Bissell, Price Dell, Price LG, Ed, Swift, Zelda, Price Hori, Con Organizations: Tech, Apple, Amazon, Prime, Black, Alexa, Amazon's, Echo Studio, Music, Price Apple, Price Sony WH, Sony, Samsung, LG, Walmart, Casper, Health, Bands, Price Garmin, Garmin, OSHA, Optimum, Theragun's, Amazon Prime, Sunday, Panasonic, frizz, Amazon Deal, GAP, Adidas, Chelsea, Deal, Navy, Columbia, Honeywell, Energy, Steam, IRIS, GE, Oster Digital, Fryer, Oster, OmieGo, ICE, Pro Air, ICM, Deal LG, Fire, Price LG, PlayStation, Google, Price NVIDIA, HP, Price Samsung, MacBook Air, Asus, Mobile, Lenovo, Intel, AMD, Monitor, Seagate, Dell, Monitor Samsung, ASUS, Gaming, EA Star Wars, Star, Nintendo, Gray, Super Nintendo Entertainment Locations: Siena, Birch, Sol, Colombia, Cha Kyusu, sharpener, Whynter, it's, It's

Down to $164.99, this Prime Day price matches the record low we saw for Black Friday. $10.14 from Amazon Originally $25.00 Save 59%Prime Day deals: StyleWe've got you covered for head-to-toe deals across the fashion world today. This Prime Day deal is the best price we've ever seen, and it's only available by invite for Prime members during Amazon Prime Day. $12.99 from Amazon Originally $23.99 Save 46%More Prime Day dealsDeal icon An icon in the shape of a lightning bolt. You'll also get a bonus of $10 with this Prime Day deal when you use the code "HAPPY" and spend $50.

Persons: we've, snagging, We're, you've, we'd, We've, they're, it's, Amazon’s, eero, You'll, Apple, Bose, AirPods, Price, Price Roku, Dolby, Max, Price Casper, Casper, Coop, it’s, It's, Rich, wicks, Price Bowflex, Garmin Venu, Venu, you’ve, Riley C.E.O, Sunday Riley, It’s, Murad Retinol, Kit Burt's, Kit, Kenneth Cole, Steven Madden, Martens, Vines, Herschel, Price Calvin Klein, Calvin Klein racerback, Now's, JW Pei, Price Apple, Price Arlo, we’ve, Bento, bento, you'll, LaCroix, seltzer, Foodi, Fryer, fryer, Hoover, Decker, Dyson, Bissell, Zelda, Price Hori, Con, Ed, Collar, Gray, Inaba, Brown Rice, Robin Organizations: Apple, Amazon, Prime, Black, Alexa, Amazon's, Echo Studio, Music, Amazon Deal, Price Apple, Samsung, LG, Walmart, Casper, Health, Bands, Price Garmin, Garmin, OSHA, Optimum, Theragun's, Amazon Prime, Sunday, Panasonic, frizz, Adidas, Chelsea, Herschel Supply, Deal, Navy, Columbia, Energy, Steam, IRIS, GE, OmieGo, ICE, Quart, ICM, Deal LG, Fire, Price LG, PlayStation, Google, Price NVIDIA, Computers, Gaming, Nintendo, MacBook Air, Asus, Mobile, Lenovo, Intel, AMD, Monitor, Seagate, Dell, Monitor Samsung, Gray, Super Nintendo Entertainment, ASUS, Buffalo, Pets, Deal Samsung Galaxy, Galaxy, Fujifilm, Marvel, Deal Indiana Jones, Indiana Jones, — Raiders Locations: Siena, Birch, Sol, Colombia, Cha Kyusu, sharpener, Whynter, it's, It's, Kingdom

☆ Three Summery, Swoonworthy New Romance Novels
▼ + stars: | 2023-06-23 | by ( Olivia Waite | ) www.nytimes.com time to read: +1 min

The Estrada women are no ordinary florists, however: They grow magical blooms used for truth serums, memory removers and dangerous, desirable love potions. Soon Harlow is caught up in the delivery of a bonding bouquet for an older couple, and flirting with the bouquet customer’s attractive, mysterious grandson. It’s hilarious at the start, heartbreaking toward the end, and full of places you want to dive into and never leave. These are simple questions, but they are simple the way a blade is simple, and Cervantes makes their edge palpable. Perfect for flaying open your heart on a summer afternoon, with a glass of something cool to soothe the sting.

Persons: Estrada, Harlow, Ben, it’s, we’ve, Cervantes

The skin care and beauty industry is booming and bringing in over $90 billion worldwide. On average, Americans spend $722 on their appearance, including skin care, each year, according to a November 2022 survey of over 1,000 people from Advanced Dermatology. Ashleigh MitchellAshleigh Mitchell was walking out of a Sephora store in Times Square NYC when we stopped her to inquire about her daily skin care routine. Hyram YarbroHyram Yarbro is a well-known skin care influencer who's amassed 4.5 million subscribers on his YouTube channel. As an influencer and founder of her own skin care line, beauty products are one thing Louise doesn't mind spending a lot on.

Persons: Adeline Kikam Dr, Adeline Kikam, Dr, Ciara, Ashleigh Mitchell Ashleigh Mitchell, Ashleigh, Hyram, who's, it's, It's, Georgia Louise Georgia Louise, Louise doesn't, Louise, Toner, Charlotte Tilbury, Fallon Fonrose Fallon Fonrose, Fonrose, Natasha Caddy Organizations: Dermatology, CNBC, YouTube, Crown Locations: New York City, Square, Georgia, Korean

☆ L'Oreal plans to buy luxury skincare brand Aesop — known for its $90 serums and $40 hand wash that wealthy millennials can't get enough of — in a $2.5 billion deal
▼ + stars: | 2023-04-04 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +2 min

French cosmetics giant L'Oreal plans to buy Aesop for $2.5 billion. Aesop is an Australian skincare brand, known for its simple marketing and gender-neutral products. Aesop is an Australian brand that dates back to 1987 when founder Dennis Paphitis opened a Melbourne hair salon and began mixing essential oils into hair products. Today, it's known for luxurious home fragrances, hair oils, and skincare products, which are served up in apothecary-style brown bottles. It has become an aspirational brand for wealthy millennials who are happy to spend $40 on its hand wash to make their bathrooms look more upmarket.

☆ Olaplex is launching a serum for your eyelashes as it faces slumping sales and a lawsuit
▼ + stars: | 2023-03-28 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Olaplex is launching an eyelash serum, its first product outside of hair care. Olaplex is trying to stoke growth as demand for its hair care products wanes and it faces a lawsuit. The hair care brand is launching a serum designed to strengthen your eyelashes, Women's Wear Daily reported on Monday. But for 2023, sales from products like the lash serum will be small and outweighed by falling demand for Olaplex's core hair care products. In response, CEO Wong has said that Olaplex products are safe, and that the complaints are "a fact of life in our industry."

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