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☆ Google Search's new AI makeover is the latest change the rest of the internet needs to navigate
▼ + stars: | 2024-10-04 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

In today's big story, Google Search is going to look a whole lot different thanks to generative AI . According to Rhiannon Bell, the vice president of user experience for Google Search, it's a "pretty dramatic shift from where we were before." AdvertisementAnd yes, in case you were wondering if it was coming, Google is going to start putting ads in its AI Search results — but only when Google deems them relevant. Google's new AI-organized search results GoogleSearch's revamp addresses a big concern for the rest of the internet. One survey conducted earlier this year found 60% of people who used Google's AI search found it more effective than non-AI powered Search.

Persons: —, Morgan Stanley, Tyler Le, Hugh Langley, Tech's, Hugh, Rhiannon Bell, Gen, Jenny Chang, Rodriguez, Ned Davis, Kalshi, Andy Jassy F, Carter Smith, Chelsea Jia Feng, Andy Jassy, Marc Andreessen, he's, Alyssa Powell, dockworkers, hasn't, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Business, Service, Costco, Tech, Google, Getty, Ned, Ned Davis Research, CFTC, Bloomberg, Getty Images, Amazon, LinkedIn, YouTube, EU . US Department of Labor Locations: China, San Francisco, EU, New York, London

☆ Hard Seltzers and Canned Cocktails Are Getting Boozier
▼ + stars: | 2024-10-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +10 min

Hard seltzers, spiked seltzers, and their ilk have been marketed as lighter than traditional alcoholic beverages. In the 2010s, the hard seltzers started to pop up, with names like White Claw and Truly, both of which launched in 2016. Advertisement"During the pandemic, hard seltzers really blew up, and I think hard seltzers are one of those ones that were perceived as a little bit of a better-for-you option," said Kaleigh Theriault, an associate director of beverage-alcohol thought leadership at NIQ, a market research firm. The market got saturated, and people started to realize there could be a lot more to canned alcohol than beer and hard seltzers. "So companies are having to innovate more and more, and that has led to some higher-ABV canned cocktails."

Persons: they've, aren't, seltzer, Kaleigh Theriault, that's, NIQ, Chris Budzik, Cayman Jack, there's, Kate Bernot, Bernot, you've, " Theriault, It's, Bud, —, Bud Light, Budzik, he'd, Will, Emily Stewart Organizations: Brands, Anheuser, Busch InBev, NIQ, AB InBev, Coca, Modelo, Business Locations: seltzers, Manhattan, NIQ, Pennsylvania, Michigan, Vermont, America

☆ Coca-Cola and Bacardi testing canned rum and cokes
▼ + stars: | 2024-09-17 | by ( Kristian Burt | In | ) www.cnbc.com time to read: +2 min

Coca-Cola just ordered another round in the booming canned cocktail market. It's going with another classic, launching a rum and coke in collaboration with Bacardi Limited. The two brands announced Tuesday plans to release the ready-to-drink cocktail in several international markets, starting with an initial launch in Mexico and select European markets in 2025. The new drink isn't Coke's first entry into the premixed cocktail market. Later that same year, Coca-Cola brand Sprite partnered with Pernod Ricard's Absolut Vodka for two versions of a premixed cocktail, one with Sprite and the other with Sprite Zero Sugar.

Persons: Molson Coors, Hard Seltzer, Brown Forman, Jack Daniels, Coke, Pernod, James Quincey, seltzer Organizations: Bacardi Limited, CNBC, U.S ., Spirits Council, Molson, Boston Beer, View Research Locations: Mexico, U.S

☆ Perfumes, Candles, Toothpaste — Vanilla Is in Everything. And It’s Under Threat. - The New York Times
▼ + stars: | 2024-08-04 | by ( Aimee Nezhukumatathil | ) www.nytimes.com time to read: +1 min

Once you notice vanilla, you’ll smell it everywhere. From custard to candles, we live in a world suffused with vanilla. Extracted from the bean pod of a delicate orchid, vanilla must be grown under exceptionally precise conditions along a very narrow band of the earth, between the Tropics of Cancer and Capricorn. In 2017, a Category 4-equivalent cyclone decimated an estimated 30 percent of the vanilla vines in Madagascar, which produces 80 percent of the vanilla used around the globe. As a result, the price of vanilla bean pods surged to nearly $300 a pound.

Organizations: University of Oxford, Karolinska Institute, Cancer Locations: Sweden, Madagascar, Mexico, Tahiti

☆ Gen Z wants flavorful drinks. Here’s how Big Beer is trying to attract them
▼ + stars: | 2024-07-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

That’s a problem for Big Beer, which is dealing with flat sales, declining volume and a fickle generation of younger drinkers who are completely ditching the bottle or preferring anything but a regular beer. It’s a non-carbonated drink because “bloating that may come from carbonation is considered a top barrier” for younger drinkers and the trend of “decarbonizing” drinks is blowing up on the app. Last year, it acquired Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, in light of US spirit sales surpassing beer sales. Its aptly titled “Beyond Beer” category is currently a $1.5 billion part of its global business and is helping attract younger, legally aged drinkers. Despite younger drinkers’ hesitance with buying beer and flat sales, Big Beer companies aren’t facing an existential threat.

Persons: youngs, Gen, NIQ’s Kaleigh Theriault, “, ” Theriault, Gallo, Mark Anthony Brands, Miller, flavorful, TikTok Constellation, Corona, ”, Saúl Trejo, TikTok, Molson Coors, Molson, ” NIQ’s Theriault, Bud Light, seltzer, Jason Lowrie, it’s, Bud, Bud Light Seltzer, Dylan, ’, “ Young, ” Bryan Roth Organizations: New, New York CNN — Beer, CNN, Beverages, Big Beer, Molson Coors Beverage Company, Modelo, Constellation Brands, Anheuser, Busch InBev, TikTok, Corona, Corona Refresca, Molson Coors, Molson, “ Suppliers, Busch, Feel Goods Company Locations: New York, Corona, carbonation

☆ I've worked at Costco for 18 years. These 8 Kirkland Signature items feel high-end.
▼ + stars: | 2024-05-31 | by ( Veronica Thatcher | ) www.businessinsider.com time to read: +1 min

I've worked at Costco for 18 years, so I have a few favorite high-quality items I like to get there. In my opinion, the Kirkland Signature eyeglasses are comparable to those of designer brands. The Kirkland Signature hard seltzers are tasty and perfect to bring to parties or tailgates. AdvertisementI've worked at Costco for 18 years and love picking up high-quality products for my family. Oftentimes, I buy items from Costco's house brand, Kirkland Signature, which makes over 350 products, from food items to home essentials.

Persons: I've, — Organizations: Costco, Kirkland, Service, Business

☆ Vineyards Use AI, IoT Tools to Make Wine Effectively, Sustainably
▼ + stars: | 2024-03-07 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +10 min

The company's president and winemaker, Chris Kajani, wanted to stay connected with customers and distributors amid shutdowns and social-distancing practices. AdvertisementIn March 2020, Kajani started reworking her operations, hosting virtual tastings, keeping in contact with members of the vineyard's wine club, and meeting with distribution partners using a Cisco videoconferencing platform. Chris Kajani, the winemaker and president of Bouchaine Vineyards, is using technology to improve harvesting. Jyotsna Bhamidipati for BIRemy, a former wine technical consultant, said that buying wine without knowing what's good can be overwhelming. AI-powered tools are making headway in the commercial wine market by helping vineyards find optimal wine blends.

Persons: Chris Kajani, Kajani, Vintners, McClenehan, Alexandre Remy, Remy, Jyotsna, Vaughn Walton, Walton, Piper, Pied Piper, Katerina Axelsson, Axelsson Organizations: Cisco, Bouchaine, Atlas Wine, Oregon Wine Research, Oregon, University's Oregon Wine Research Institute, OSU, BI Remy Locations: Napa , California, Bouchaine, Somerset , California, Oregon, California, America, Walton

☆ Nine hours at the most unhinged hole in golf
▼ + stars: | 2024-02-13 | by ( Zak Jason | ) www.businessinsider.com time to read: +12 min

But this was Saturday at the 16th hole of Phoenix’s Waste Management Open, also known as the loudest day at the Loudest Hole in Golf, also known as the Greatest Show on Grass. “We’re so back.”In theory, this was a professional golf tournament, one of the oldest on the PGA Tour. Iwas there as an inevitable result of being in all-male group chat, its own black hole of feral manhood. Few were watching golf; most were huddled in circles many yards from the 16th hole, drinking and people-watching. That’s worth the wait.”Inside our box, golf continued to happen, but if the golfers weren’t teeing off, no one was watching the course.

Persons: seltzer, “ He’s, ”, —, Vuori, Oxford —, there’d, Creed’s, Scott Stapp sauntering, Christian Petersen, Getty “ Scott Stapp, “, Miller, George Bush, Orlando Ramirez, Getty, ” He’d, ctT5HMvIyg, Happy, Thomas Jefferson, MAGA, Him Cook, Ross D, Jesus Christ, Johnny, weren’t teeing, Hey, Potter, hal, Ben Jared, shitshow ” Organizations: Waste, Oxford, PGA, NBC, Alabama, pats, BlackRock, Bulls, WM, SEC, Happy Gilmore Bruins, Mardi Gras, Franklin, Waste Management Locations: Patagonia, Phoenix

Find the Chase Sapphire Lounge post-security in JFK's Terminal 4, open from 5 a.m. to 11 p.m. Read our Chase Sapphire Reserve credit card review and other best credit cards for airport lounge access. Access the Chase Sapphire Lounge JFKLocation and hoursThe Chase Sapphire Lounge by The Club with Etihad Airways is located in Terminal 4, post-security on the mezzanine level above Gate A2. Chase also operates Sapphire Lounges in Hong Kong, Boston and New York's LaGuardia, as well as a scaled-down Chase Sapphire Terrace in Austin. Our Chase Sapphire Lounge guide reviews these locations, lists future planned locations, and tells you how to get into each lounge for free.

Persons: Chase, —, John F, Angela Sun, Chris Dong Here's, cardholders, Sapphire Burger, Lamb, — Chase, Joe Coffee, LaGuardia, You'll Organizations: JFK's, Etihad Airways, JFK, Etihad, Chase Sapphire Reserve, Service, The Club, Kennedy International Airport, LaGuardia, JPMorgan Chase Art, Chase Sapphire, China Airlines, Delta Air Lines, Emirates, KLM, Singapore Airlines, Virgin Atlantic, American, Chase Chase, Sapphire, New York's LaGuardia, Chase, Passengers, romesco, New, TSA, FDIC Locations: JFK, New York, Abu Dhabi, Aeromexico, Air India, China, LATAM, U.S, Hong Kong, Boston, Austin, New York City

Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.

Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, —, BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India

☆ A Fashion Show at Anna Delvey’s House? Is That What It Takes?
▼ + stars: | 2023-09-12 | by ( Vanessa Friedman | More About Vanessa Friedman | ) www.nytimes.com time to read: +1 min

And she didn’t just lend her (fake) name to the invitation: She lent her address too, co-hosting the event at her East Village walk-up. (Well, until her immigration case is resolved, Ms. Sorokin can’t leave the building.) Actually, it was on the silver-painted tar-papered roof of her East Village walk-up. The show was the brainchild of Kelly Cutrone, a fashion publicist who was the subject of the 2010 Bravo reality show “Kell on Earth.” Ms. Cutrone had invited Ms. Sorokin to team up on a “pop-up P.R. Ms. Sorokin does, after all, have a history in understanding the way fashion could be used to manipulate those around her.

Persons: Anna Delvey, Julia Garner, Shao, Shao Yang, Sorokin can’t, Kelly Cutrone, “ Kell, Ms, Cutrone, Sorokin, ”, “, LaCroix seltzers, Delvey, “ We’re Organizations: Netflix, Bravo Locations: New York, Germany

☆ Dunkin is releasing spiked versions of their iced coffees and teas
▼ + stars: | 2023-08-14 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +6 min

After setting the internet abuzz last week, Dunkin’ will officially announce Monday the debut of Dunkin’ Spiked Iced Coffees and Iced Teas, which are both scheduled to roll out in the coming weeks. The two malt-based beverages, scheduled for an early September release, will feature eight flavors between them, all based on the chain’s iced coffee and tea flavors. Last year, Pabst Blue Ribbon axed their hard coffee flavor drink because of poor sales. The slightly sweet ice tea flavor is being sold in a six-pack of 12-ounce cans and a single 19.2-ounce cans. Dunkin' Spiked iced tea is coming out in late August.

Persons: New York CNN —, Dunkin ’, Dunkin, RTDs, ” Duane Stanford, ”, Samuel Adams, Dave Williams, Bump, ” Dunkin, Scott Murphy, ” Stanford, “, Bravo’s, Brian Gilbert Organizations: New, New York CNN, Beverage Digest, CNN, Boston Beer Company, Bump Williams Consulting, Pabst, Ribbon, Molson Coors, La, Dunkin Locations: New York, Kahlua, Florida , Massachusetts, Texas, England

☆ As drinkers shift to spirits, Molson Coors acquires a bourbon maker
▼ + stars: | 2023-08-08 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Molson Coors, best known for brewing Coors Light and Miller Lite, is acquiring Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, for an undisclosed price, exclusively told to CNN. It’s part of the company’s pivot to becoming a broader beverage company focusing on drinks beyond beer, especially since US spirit sales surpassed beer sales last year for the first time ever. Blue Run is a Kentucky-based startup that makes premium bourbon whiskeys with prices ranging from $100 to $250 for a bottle. Molson Coors is buying buzzy bourbon brand Blue Run for an undisclosed price. Molson Coors' whiskey and bourbon portfolio now consists of three brands.

Persons: Mike Montgomery, Molson, Devon McKinney, ” Montgomery, “, ”, it’s, Molson’s, Michelle St, Jacques, David Coors, Molson Coors, Blue, Lisa Hawkins Organizations: New, New York CNN, Molson Coors, Coors, CNN, Blue, Nike’s Air Force, Molson, Topo, Co, bourbons, Molson Coors Montgomery, Coors Spirits Co, “ Beer Locations: New York, Kentucky, Topo Chico, Montgomery, United States

☆ We’re way past hard seltzer: The spiked drinks keep coming
▼ + stars: | 2023-08-05 | by ( Elisabeth Buchwald | ) edition.cnn.com time to read: +6 min

What started the spiked beverage trend? Spiked beverages have been around for a while. For decades, it was “generally frowned upon” for non-alcoholic beverage brands to enter the alcoholic beverage market, Stanford said. Hard seltzer, meanwhile, had $3.8 billion in sales over the past 12 months, a 14% decline compared to last year. The nostalgia generationEvery year, the alcoholic beverage industry gets a new class of (legal) drinkers to sell to.

Persons: It’s, Casey Brooke Lawson, ”, Duane Stanford, Stanford, Jamie Wideman, Caleb Bryant, seltzer, Seltzer, Timothy A, Clary, Dan White, “, Bryant, Adam Rogers, Coke, Jack Daniel’s Tennessee, Brown, Forman, Absolut, Nielsen, Hard seltzer, who've, Ilene Bergenfeld, SunnyD Organizations: New, New York CNN, MTN, Beverage Digest, Brands, “, Molson Coors, CNN, Coca, Getty, Coors, Jack Daniel’s Tennessee Whiskey, Delight, Harvest Hill Beverage Company Locations: New York, Fresca, AriZona, Mintel, United States, AFP, Topo Chico

☆ Gay Water, a new canned cocktail, wants to be the anti-Bud Light
▼ + stars: | 2023-07-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +5 min

New York CNN —In a sea of canned cocktails, Gay Water wants to stand out. In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that. The canned cocktail is named after a colloquialism given to the popular mixed drink (vodka and soda) ordered at bars by the gay community. He thought of creating Gay Water about a year ago while on a vacation with his friend that had got a job within the beverage industry. Big onlineHoddeson built up a strong social media following on TikTok and Instagram during Covid-19 and is using some of the money from that (as well as from friends and family) to help fund Gay Water.

Persons: Bud, Gay, Spencer Hoddeson, Bud Light, ”, influencer Dylan Mulvaney, they’re, It’s, Hoddeson, “, it’s, ” Bryan Roth, seltzer, ” Roth, Gay Beer, Hoddeon Organizations: New, New York CNN, CNN, Anheuser, Busch, Nickelodeon, Feel Goods Company Locations: New York, Covid, United States

June 14 (Reuters) - Anheuser-Busch InBev's (ABI.BR) Bud Light has lost its top spot in the U.S. beer market to Constellation Brands' (STZ.N) Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney. Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. REUTERS/Richa NaiduConstellation's Modelo Especial was the top-selling beer brand in the United States with an 8.4% share of overall beer sales through retail stores for the period ending June 3, data from Bump Williams showed. Bud Light came in second with a 7.3% share. AB InBev's overall sales growth declined 12% in the four weeks ended May 20, data from NielsenIQ and TD Cowen showed.

Persons: Busch, Bud Light, influencer Dylan Mulvaney ., Bump Williams, Michel Doukeris, Bud Light's, Dylan Mulvaney, Miller, Jon Reynolds, Bud, seltzer, Richa Naidu, TD Cowen, Cowen, Vivien Azer, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Constellation Brands, Modelo, Budweiser, Modelo Especial, InBev, Conservative, Target, Molson Coors, University of Vermont, REUTERS, Euromonitor International, Reuters, Thomson Locations: U.S, NielsenIQ, Chicago , Illinois, United States, Bengaluru

☆ I swapped alcohol for 'Psychedelic Water' popular among sober-curious people online. I found it's the perfect drink to avoid social anxiety without a hangover.
▼ + stars: | 2023-06-12 | by ( Hannah Towey | ) www.businessinsider.com time to read: +5 min

"Psychedelic Water?" Despite the name, Psychedelic Water doesn't include LSD or psilocybin and definitely won't make you hallucinate. The main side effect I experienced while drinking Psychedelic Water was an occasional tingling sensation on my tongue and minor stomach pains. Psychedelic Water was one of the previously unheard-of brands that took off on social media during this time. Psychedelic Water is available in four flavors: hibiscus lime, blackberry yuzu, oolong orange blossom, and prickly pear.

Persons: —, seltzer, Robbie, Abby Wallace, Pankaj Gogia, Ben Rogul, Gogia, psychedelics Organizations: Service, Pacific Islanders, National Institutes of Health, Nielsen, Urban Outfitters

☆ Constellation Brands vs. Molson Coors: Here's which beer maker is the clear winner to buy
▼ + stars: | 2023-05-31 | by ( Paulina Likos | ) www.cnbc.com time to read: +12 min

In a battle of beer makers, Molson Coors (TAP) has had the advantage lately over rival Constellation Brands (STZ). Molson Coors has a diverse portfolio of popular beer brands including Coors Light and Miller Lite as well as other summer favorites Blue Moon and Leinenkugel's. Shares of TAP have gained about 17% in 2023, driven by strong beer growth and strategic partnerships. TAP STZ YTD mountain Molson Coors vs. Constellation Brands YTD performance At Club holding Constellation, its core beer brands are Corona, Modelo and Pacifico. While Molson Coors is catching much of the Bud Light exodus, Constellation's popular beer brands will also be a beneficiary.

Persons: Molson, Molson Coors, Miller, Bud Light's, influencer, Bud Light, BUD, Jim Cramer, Roth, Jim, Bud, Roth MKM, STZ, Gerald Pascarelli, Seltzer, Pascarelli, it's, Filippo Falorni, Falorni, Filippo, Wedbush's, Edward Lewis, hasn't, Robert Sands, Bill Newlands, Sands, Newlands, Jim Cramer's Organizations: Molson Coors, TAP, Constellation Brands, Modelo, Coors, Miller Lite, Anheuser, Busch Inbev, Club, Constellation, Corona, Nielsen, Constellation's Modelo Especial, Molson, CNBC, Coca, Citi, Falorni, STZ, Cinco de, Getty Locations: Corona, Pacifico, STZ, North, North America, Cinco de Mayo, San Diego

☆ Why so many banks seem to fail on Fridays
▼ + stars: | 2023-03-31 | by ( Allison Morrow | ) edition.cnn.com time to read: +7 min

That’s because when banks fail, they have a tendency to do so on Friday. Friday, March 10, 2023: Silicon Valley Bank seized by regulators, the second biggest bank failure in US history. “That was very unusual.”Similarly, Silicon Valley Bank’s unraveling happened at a head-spinning pace nearly three weeks ago. Skinny cansAnyone else notice how skinny cans are these days? My colleague Nathaniel Meyersohn, a reporter with an eagle eye for retail trends, explains that skinny cans are, in fact, in.

☆ Why skinny soda cans are everywhere
▼ + stars: | 2023-03-30 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +3 min

Drink manufacturers are aiming to distinguish their products on crowded shelves and save money on shipping and packaging with skinny cans, say analysts and drink makers. The can, presented at New York’s Fashion Week, had the tagline: “The New Skinny.” It was widely criticized as offensive and the National Eating Disorders Association said the company’s comments were both “thoughtless and irresponsible.”White Claw's skinny white cans have brought along copycats. Red Bull was one of the first brands to popularize slim cans, and White Claw saw success with its hard seltzer in thin white cans. skinny cans on store shelves, warehouse pallets and trucks than wider cans, said Dave Fedewa, a partner at McKinsey who consults for retail and consumer packaged goods companies. But the key, Fedewa said, is that skinny cans catch the eye: “It’s funny how much growth that can drive in retail.”

☆ White Claw unveils branded vodka as it enters the spirits category
▼ + stars: | 2023-03-21 | by ( Stefan Sykes | ) www.cnbc.com time to read: +1 min

White Claw is moving into spirits amid an industry-wide shift away from hard seltzers. The spiked seltzer brand announced Tuesday a new line of regular and flavored White Claw Premium Vodka. The bottles are available in select markets across North America and come in an unflavored option, as well pineapple, mango and black cherry. "We spent almost a decade researching and developing a new way to show drinkers what complexity looks, tastes, and feels like within the minimalist experience of vodka," said Anthony von Mandl, founder and chief executive of the Mark Anthony Group, which owns the White Claw brand, in a press release. The company says it's invented a new way to filter vodka to achieve a "minimal yet complex combination of aromas and sensations."

☆ Bud Light Seltzer wants to remind people it doesn’t actually contain any beer
▼ + stars: | 2023-03-07 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Bud Light Seltzer has a problem: People still think there’s beer in the spiked seltzer. “We launched Bud Light Seltzer with the Bud Light name in 2020 because it came with immediate benefits in terms of recognizability and distribution,” he said. From Bud Light Seltzer/YouTubeTo that end, Bud Light Seltzer is rolling out a new, year-long ad campaign with the slogan “100% Hard Seltzer, 0% Beer.” The debut TV spot shows a Bud Light Seltzer delivery truck rolling through a brown-colored desert with colorful bubbles floating through the back. In one ad shown during the 2020 Super Bowl, Bud Light Seltzer enlisted rapper Post Malone and showed the inside of his brain trying to decide to either buy Bud Light or Bud Light Seltzer from a convenience store. Sales of Bud Light Seltzer have fallen about 24% last year, the firm said, which is worse than the seltzer category on average, which fell nearly 15%.

☆ High Noon, the top-selling canned cocktail, is expanding beyond vodka
▼ + stars: | 2023-03-01 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —As sales of canned cocktails and of tequila soar, High Noon is looking to capitalize on that combo. High Noon Tequila Seltzer hits shelves Wednesday in the United States and will be sold in an 8-pack containing four flavors (lime, grapefruit, passionfruit and strawberry) for a suggested retail price of $21.99. High Noon Tequila Seltzer hits shelves on Wednesday. Or course, High Noon Tequila Seltzer isn’t the first tequila-based premixed cocktail. Gallo jumped on the canned cocktail craze in 2019 with High Noon, a vodka base mixed with several types juice including lime, lemon and mango.

☆ Monster Beverage is making booze that tastes just like its energy drinks, and you can already buy it in these 6 states
▼ + stars: | 2023-03-01 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

The Beast Unleashed contains 6% alcohol by volume and flavors inspired by its energy drinks. Called The Beast Unleashed, the drinks are made with malt alcohol and contain 6% alcohol by volume, though no caffeine or energy-inducing ingredients. But the Beast beverages are its latest attempt to diversify its business. Beast Unleashed, which the company announced in early 2022, is the company's first alcoholic beverage that uses the Monster brand. The launch marked the first alcoholic beverage that the cola maker sold in the US.

☆ Budweiser looks to younger generation in Super Bowl ad
▼ + stars: | 2023-01-31 | by ( Sheila Dang | ) www.reuters.com time to read: +2 min

[1/2] Hip hop record producer Metro Boomin participates in an ad for Budweiser in this undated handout. Budweiser/Handout via REUTERSJan 31 (Reuters) - Budweiser is aiming to appeal to younger beer drinkers with a Super Bowl commercial that features actor Kevin Bacon and hip hop record producer Metro Boomin, and brings back the beer brand's classic tagline, "This Bud's for you." Budweiser resurrected the tagline "This Bud's for you" by showcasing real people who embody qualities such as grit and determination, said Kristina Punwani, head of marketing for Budweiser USA. Metro Boomin, who is from St. Louis, Missouri, where Budweiser parent company Anheuser-Busch (ABI.BR) is based, takes the fourth beer in the ad while in a music studio. Budweiser will utilize hip hop and music throughout the year as it focuses on younger consumers, Punwani said.

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