DIRS.INFO The most relevant business & tech news

☆ From discovery to purchase: here's how to activate the full funnel on TikTok
▼ + stars: | 2024-05-17 | by ( Sponsor Post | Sponsored Tiktok For Business | ) www.businessinsider.com time to read: +6 min

In fact, 65% of TikTok users are likely to buy a product that they previously saw on TikTok in the future,[1] and 61% of users have made a purchase either directly on TikTok or online after seeing an ad on TikTok. It's been a pleasure to work with the team at TikTok to develop our content and targeting strategy. The campaign's final phase focused on conversions and utilized TikTok's newest conversion product, Video Shopping Ads. To read more about the impact that short-form video platforms like TikTok have across the marketing funnel, dive into this report from research organization WARC. Sources:1 TikTok Marketing Science EUI TikTok for Full Funnel Research 2023 conducted by Material2 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=17,937).

Persons: we've, It's, Tom Donegan, Sephora, PureGym, Brand, ghd, There's Organizations: PureGym, ghd, Brand, Insider Studios Locations: TikTok, Spain, ghd France, France, creatives

☆ Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse
▼ + stars: | 2024-04-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.

Persons: —, we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris

☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by
▼ + stars: | 2023-11-08 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +6 min

Remarketing to customers who have previously engaged with your brand can lead to new purchases. Insider talked with the Glassers and Karasin to learn about remarketing strategies for small businesses on a budget. The Glassers agreed that showing new aspects of their brand to customers is an effective strategy when remarketing. "If you're wanting to start running remarketing ads, have a few different types of content and a few different kinds of audiences and see what's working and what's not," she said. To monitor ad performance effectively, Karasin suggested that nontechnical business owners get support in setting up their pixels and attribution tracking.

Persons: remarket, SBOs, —, Lindsey, Courtney Glasser, Lindsay Glasser, Lindsey Glasser, Grey, Joe Karasin, Karasin, it's, what's Organizations: Small, Service, PPC, YouTube Locations: remarketing

☆ A top Amazon exec reveals how she's using 'Thursday Night Football' to rope in new brands for the tech giant's $38 billion ads business
▼ + stars: | 2023-09-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Non-endemic advertisers have been a crucial part of Amazon's ability to expand its ad business more broadly, which totaled $38 billion in 2022. Last year, Amazon made custom ads for DraftKings with "TNF" analysts Ryan Fitzpatrick and Richard Sherman previewing a same-game betting parlay. The matchup will be shown for free on Prime Video, offering advertisers a wider audience than those with an Amazon Prime membership (Amazon ended 2022 with 168 million members , according to CIRP). In another move that will have big implications for some advertisers, Amazon is exploring dynamic advertising, a more targeted form of messaging that's tailored to the individual (i.e. Beyond non-endemic ads featuring "TNF" talent, fans can also expect to see more spots featuring themes of gender equality.

Persons: Amy McDevitt, they've, McDevitt, It's, General Mills, Raquel Navarrski, Navarrski, Ryan Fitzpatrick, Richard Sherman, you've, Amazon's Organizations: Amazon, NFL, General, Miami Dolphins, New York Jets, Brands

☆ IPG Mediabrands 'privacy alert' says clients should 'consider' a pause on Google ads product
▼ + stars: | 2023-08-17 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +18 min

Google has disputed the Adalytics report, with a spokesperson describing it in a statement to Insider as "deeply flawed and misleading." An IPG Mediabrands spokeswoman said it was not accurate to say the agency was recommending a pause on any Google product. "What worries me about this Adalytics report is that Performance Max campaigns have allegedly been observed to run on made-for children inventory," Schreurs said. The article also refers to research undertaken by 3rd party (Adalytics) and the Adalytics report also mentions the following IPG/MB clients: 1. GAF For several of the above clients, the Adalytics report references that IPG/Matterkind placed the ad.

Persons: Max, IPG Mediabrands, Adalytics, wasn't, IPG, Ruben Schreurs, Schreurs, Edward J, Markey, Marsha Blackburn, Dyson, Matterkind, Biden's Organizations: Google, YouTube, The New York Times, Federal Trade Commission, COPPA, Republican, New York Times, Brand, Adalytics, NY Times, BMO, BMW, Nike, Intuit, Honda, FTC, United States, Association, MFK Locations: Massachusetts, Tennessee, United, MFK

☆ I run a multimillion-dollar puzzle company built primarily from word-of-mouth marketing. Here are 3 strategies I use to sustain that growth.
▼ + stars: | 2022-11-09 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

Kaylin Marcotte runs Jiggy Puzzles, which has sold more than 250,000 units in three years. She says word-of-mouth marketing — partnering with brands and customers — has helped it grow. I've always been a fan of word-of-mouth marketing for my small business. But it also created a powerful word-of-mouth marketing channel. Word-of-mouth marketing isn't necessarily the quickest or easiest win.

☆ Criteo's CEO reveals how the adtech firm's retail media business will grow from hundreds of millions in revenue to about $1 billion by 2025
▼ + stars: | 2022-11-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Criteo expects its retail media revenue to grow from hundreds of millions to about $1 billion. The firm faces stiffening competition as small startups and The Trade Desk seek their share of retail ad dollars. The new estimate significantly increases Criteo's retail media revenue. Criteo made $172 million from retail media through the first nine months of 2022 for Criteo, according to third quarter earnings. Part of the playbook of winning retail media is getting as many retailers as possible to sign up with an adtech firm.

☆ A hacker turned serial entrepreneur who built an ad platform for streaming TV just raised $6.75M and plans to mimic Google's playbook by courting smaller advertisers
▼ + stars: | 2022-09-22 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +3 min

The startup makes running ads on streaming TV simpler and cheaper for small to mid-sized businesses. Vibe, which measures how streaming TV ads perform for small to mid-sized businesses, raised $6.35 million in seed funding from French venture capital firm Elaia Partners. Its technology lets advertisers create and run campaigns by themselves on streaming TV platforms. Quérou added that Vibe does not compete with public adtech companies like The Trade Desk, which works with larger TV advertisers. Quérou also previously founded Motionlead, a creator of playable ad units that is now part of app retargeting platform Adikteev.

☆ E-Commerce retailers are losing their customers because of this one critical mistake
▼ + stars: | 2016-03-16 | by ( Andrew Meola | ) www.businessinsider.com time to read: +5 min

E-commerce retailers are losing potential customers at one critical juncture. This shows that e-commerce retailers are coming up short with regard to the checkout process. Technology that helps retailers collect and leverage online shopping cart data is likely to be a worthwhile investment. Proposes a list of solutions that are proven to reduce shopping cart abandonment for online retailers. Forecasts where this trend is going and how shopping cart abandonment will affect retailers — bricks-and-mortars and e-commerce companies alike — in the future.

Persons: Cooper Smith, they've Organizations: Commerce, Business, Insider Intelligence, BI Intelligence, Technology Locations: U.S, SeeWhy

Search resuls for: "retargeting"

11 mentions found