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☆ It's Mark Zuckerberg's turn to have a hot yacht summer
▼ + stars: | 2024-06-30 | by ( Madeline Berg | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. While the Amazon founder made waves last year with the debut of his megayacht Koru, Zuckerberg is the name on the yacht world's lips this season. Rumors began surfacing in March that the Meta CEO had purchased Launchpad — a Dutch-built, 118-meter motor yacht originally built for a Russian oligarch. AdvertisementNow that summer is here, Zuckerberg has debuted Launchpad — and her support superyacht Wingman — on the biggest stage in the yachting world: the Mediterranean. It's likely the yacht will continue to crisscross the Mediterranean this summer.

Persons: —, Jeff Bezos, Mark Zuckerberg, Koru, Zuckerberg, Launchpad, Zuckerberg's, Priscilla Chan, Feadship, Larry Ellison's Musashi, Bezos, Lauren Sanchez, Bill Gates, Leonardo DiCaprio, Sanchez, Kim Kardashian, rebrands, he's, regrettably Organizations: Service, Meta, Business, SuperYacht Times Locations: Russian, Panama, Mallorca, Local, Corsica, It's, Aegean

☆ America's Surge of Dumb Neighborhood Names, Real-Estate Rebrands
▼ + stars: | 2024-05-22 | by ( James Rodriguez | ) www.businessinsider.com time to read: +13 min

Neighborhood names are also shorthand for your rent or mortgage payments. In 2017, real-estate brokers in the historically Black New York neighborhood of Harlem sparked backlash when they tried to rebrand its south end as SoHa. At their best, new neighborhood names bring people together over a shared sense of pride in their little corner of the world. Along the way, these neighborhood names have veered into parody territory. I'm not saying that neighborhood names should be set in stone — in fact, I think it's natural for them to evolve alongside their populations.

Persons: you've, MoRA, Nashville's, they're, Let's, Gill Holland, Holland, Nestor Davidson, David Fagundes, Grant McKenzie, McKenzie, Hakeem Jeffries, Jeffries, Davidson, They're, Bob Dylan's, Marshall, Lily, I'm, Willy, Dirtbag, Little Italy — Organizations: Market, McGill University, University of Maryland, Houston, Financial, Tribeca, McGill, Google, Democratic, New York State Assembly, New York Times, Apple, North Arts District, Congress, Little Locations: Denver, Charlotte , North Carolina, LoSo, Boston, Louisville , Kentucky, NuLu, Austin, America, New York City, Louisville, Holland, North Carolina, Greenwich, Louisville's, Phoenix, Holland's, York, New York, Manhattan, Side, Chelsea, Maryland, Harlem, SoCo, Soho, Dowisetrepla, Charlotte, East Williamsburg

☆ Google rebrands Bard AI to Gemini: Here's what you need to know
▼ + stars: | 2024-02-08 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGoogle rebrands Bard AI to Gemini: Here's what you need to knowCNBC’s Deirdre Bosa reports on the latest news from Google.

Persons: Deirdre Bosa Organizations: Google

☆ Google rebrands Bard AI to Gemini
▼ + stars: | 2024-02-08 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGoogle rebrands Bard AI to GeminiCNBC's Deirdre Bosa reports on the latest news from Google.

Persons: Gemini, Deirdre Bosa Organizations: Google

☆ Google rebrands Bard AI to Gemini and launches a new app and subscription
▼ + stars: | 2024-02-08 | by ( Hayden Field | ) www.cnbc.com time to read: +4 min

Google on Thursday announced a major rebrand of Bard, its artificial intelligence chatbot and assistant, including a fresh app and subscription options. Google also announced new ways for consumers to access the AI tool: As of Thursday, Android users can download a new dedicated Android app for Gemini, and iPhone users can use Gemini within the Google app on iOS. Likewise, chief executives at tech giants from Microsoft to Amazon underlined their commitment to building AI agents as productivity tools. Google's Gemini changes are a first step to "building a true AI assistant," Sissie Hsiao, a vice president at Google and general manager for Google Assistant and Bard, told reporters on a call Wednesday. Currently, though, the tools, including Gemini, are largely limited to tasks such as summarizing, generating to-do lists or helping to write code.

Persons: Bard, OpenAI's, Sundar Pichai, Pichai, Sissie Hsiao, There's, Google's Hsiao, Hsiao Organizations: Google, Bard, Microsoft, GE, Spotify, Pfizer, Gemini Locations: Korean

Visa has taken over the title sponsorship of Red Bull's second team, which has been called Scuderia AlphaTauri since 2020 when Red Bull put its fashion label on its two junior cars. The team said Wednesday it will be called Visa Cash App RB F1 Team when Daniel Ricciardo and Yuki Tsunoda start the season. The team was known as Scuderia Toro Rosso — the Italian translation of Red Bull — from its 2006 debut season until 2020. Visa's deal with Red Bull is for three years, its senior vice president of global sponsorship strategy told The Associated Press. Visa becomes the third billion-dollar American company to join Red Bull as a sponsor in the last two years; Oracle is the title sponsor of the main two Red Bull cars, while Hard Rock International also launched a partnership.

Persons: Red, Red Bull, Daniel Ricciardo, Yuki Tsunoda, Toro Rosso —, Bull, Andrea Fairchild, ” Fairchild, “, ”, Max Verstappen, Sergio Perez, there's, Catherine Ferdon, Cash Organizations: Visa, Formula, Red, Racing, Sauber, Red Bull's, Associated Press, F1 Academy, Red Bull, Oracle, Hard, American Express, Meta, “, NFL, F1, Brand Locations: United States, America

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ Business Insider changes back to its former name as Henry Blodget leaves CEO role
▼ + stars: | 2023-11-14 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Henry Blodget is stepping down as chief executive of Insider, a business news-focused website he co-founded in 2007 that has undergone many reinventions. In a statement, the company said she “played a pivotal role in skillfully steering Business Insider through the challenges of a pandemic and the sharp downturn in the advertising industry, while simultaneously fine-tuning Business Insider’s strategy.”Blodget, a former analyst who was charged with civil securities fraud in 2003 and barred from the securities industry, isn’t leaving Business Insider. The publication was originally named “Silicon Alley Insider” when it was launched in 2007, focusing on coverage of the New York business community, before changing its name to Business Insider two years later. A general news website called “Insider” was launched a year later. A return to Business Insider “reaffirms our center of gravity around business, tech, and innovation,” Peng wrote.

Persons: New York CNN — Henry Blodget, Barbara Peng, “, ”, Axel Springer, ” Peng, we’ve Organizations: New, New York CNN, “, Business Locations: New York

☆ From Dunkin' to Pizza Hut: 11 company rebrands that sparked customer outrage
▼ + stars: | 2023-10-10 | by ( Jennifer Ortakales Dawkins | Alex Bitter | ) www.businessinsider.com time to read: +1 min

Many companies have unveiled new names and logos to make themselves stand out. But sometimes rebrands backfire — only to receive an underwhelming reception from shoppers. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Many companies have unveiled rebrands to make themselves stand out in that environment — only to see their new name or logo get an underwhelming or even hostile reception from shoppers. Here are our picks for the 11 worst rebrands in retail.

Persons: — Organizations: Service

☆ Twitter's got a new tagline — and it sounds like something an aging rock band would say
▼ + stars: | 2023-07-31 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +2 min

X, the platform formerly known as Twitter, has a new motto, and it sounds like it belongs to an '80s cover band. It's the latest change in Elon Musk's rebrand of Twitter into an "everything app." X — the app formerly known as Twitter — has a new slogan, and it sounds a little too much like a Bon Jovi song. the app's page in the Apple App Store now reads, a change from the former tagline of "Let's talk." Declarative and reminiscent of an '80s rock band, the phrase is Elon Musk's latest change as he rebrands Twitter to X.

Persons: X, Twitter —, Elon, Musk, adieu Organizations: Apple, Twitter, X Corp Locations: Elon Musk's, San Francisco

☆ Over half the people who signed up for Threads have stopped using it already, prompting Mark Zuckerberg to push for 'hooks' to entice users, report says
▼ + stars: | 2023-07-28 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Threads took just five days to reach 100 million users when it launched earlier this month. But Mark Zuckerberg told staff that more than half of them haven't kept using the app, per Reuters. Threads has lost more than half its users, Mark Zuckerberg told staff on Thursday, according to Reuters. Meta's text-based app, designed to compete with Twitter, reached 100 million users in just five days — beating ChatGPT's time to reach the same milestone. Threads was conveniently launched just days after Elon Musk annoyed many Twitter users by setting temporary limits on viewing tweets.

Persons: Mark Zuckerberg, haven't, Zuckerberg, Adam Mosseri, Elon Musk, Meta Organizations: Meta, Morning, Reuters, Twitter

☆ Meta’s Threads gets a highly requested ‘following feed’
▼ + stars: | 2023-07-25 | by ( Clare Duffy | ) edition.cnn.com time to read: +2 min

New York CNN —Meta on Tuesday launched a highly anticipated “following feed” option in its Threads app as part of its latest batch of updates that could help the new social platform further chip away at Twitter’s position in the market. The option to see a reverse chronological feed of posts from only accounts a user follows had been one of the most requested features since Threads launched earlier this month. Meta has been steadily rolling out updates to Threads as it tries to keep users engaged in the new app. Threads had a hugely successful launch, topping 100 million sign-ups in its first week, but engagement has declined somewhat since then. Meta’s ongoing work on Threads comes as the chaos at Twitter continues.

Persons: Mark Zuckerberg, “, Meta, they’ve, Elon Musk, ” Organizations: New, New York CNN, Meta, Twitter, ” Locations: New York

☆ Twitter staff are helping to remove bird logos at its HQ for the X rebrand, but one reportedly broke apart and is still there
▼ + stars: | 2023-07-25 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Elon Musk has started having Twitter's iconic blue bird logo removed at the headquarters. One sign couldn't be taken down as it broke apart, leaving remnants still attached, per an NYT reporter. As Twitter rebrands to X, staff are taking down the iconic blue bird logos at its San Francisco headquarters. The Times earlier reported that work had started on detaching a ten-foot-tall bird icon in the office's cafeteria. "This is an extremely risky move because with X, Musk is essentially starting over while its competition is afoot," he added.

Persons: Elon Musk, Ryan Mac, Yu Liu, Mike Proulx, Forrester, Proulx, Mark Zuckerberg's Organizations: Twitter, San, New York Times, Times Locations: San Francisco

☆ Twitter X logo: Elon Musk rebrands social media platform
▼ + stars: | 2023-07-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —In a radical rebranding, Twitter owner Elon Musk has replaced Twitter’s iconic bird logo with X.Musk made the shock announcement of his plans early Sunday. “Interim X logo goes live later today,” he wrote, shortly before sharing a photo of Twitter’s headquarters lit up by a giant new X. Increasing the pressure, earlier this month rival social media platform Threads launched from Facebook (FB) parent Meta. Twitter had 238 million active users prior to being taken private by Musk in October 2022. Musk explained his approach to free speech by saying: “Is someone you don’t like allowed to say something you don’t like?

Persons: Elon Musk, Musk, X.com, ”, “ adieu, Mary ”, Twitter's, David Odisho, Linda Yaccarino, Twitter, Mills, Adam Mosseri Organizations: New, New York CNN, Twitter, Facebook, SpaceX, Tesla, Defamation League, Free Press, GLAAD, Meta Locations: New York, Twitter's San Francisco

☆ Elon Musk Rolls Out New X Logo as Twitter Rebrands
▼ + stars: | 2023-07-24 | by ( ) www.wsj.com time to read: 1 min

McSpaghetti? Inside McDonald’s International Menu StrategyWhile McDonald’s is well known for its burgers across the world, it has menu items in other countries that you won’t find anywhere else. Here’s how the fast-food chain crafts its unique global menus and why localizing them is key to its success. Illustration: Annie Zhao

Persons: Annie Zhao

☆ Elon Musk rebrands Twitter to "X" in attempt to create super app
▼ + stars: | 2023-07-24 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailElon Musk rebrands Twitter to "X" in attempt to create super appCNBC's Deirdre Bosa joins 'TechCheck' to discuss Twitter's rebranding, confusion about Elon Musk's attempt to create a catch-all app, and difficulties for American users to adopt a super app platform.

Persons: Elon, Deirdre Bosa, Elon Musk's

☆ Elon Musk rebrands Twitter to 'X,' replaces iconic bird logo
▼ + stars: | 2023-07-24 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

Twitter owner Elon Musk officially changed the company's famous bird logo to an "X" on Monday as part of a sweeping rebrand he announced on the social media site over the weekend. The transition from Twitter to X reflects Musk's vision to turn the platform into what he has called an "everything app." Twitter CEO Linda Yaccarino wrote in a post Sunday that X will be "centered in audio, video, messaging, payments/banking." The company first began its transition to X in April, when the name of Twitter Inc. changed to X Corp., according to court filings. He shared a photo of the X logo projected onto the company's headquarters Monday.

Persons: Elon Musk, adieu, Linda Yaccarino, Musk Organizations: Twitter, Twitter Inc, X Corp, SpaceX, Musk's, Confinity, PayPal Locations: Warsaw, Poland

☆ Twitter rebrands to 'X' as Elon Musk loses iconic bird logo
▼ + stars: | 2023-07-24 | by ( Chantal Da Silva | ) www.cnbc.com time to read: +2 min

Twitter has officially rebranded to "X" after owner Elon Musk changed its iconic bird logo on Monday, marking the latest major shift since his takeover of the social media platform. Twitter's world-renowned bird logo was transformed into an X, however. Asked if the logo would change in a Twitter Spaces audio chat, he said "yes," telling an unknown speaker: "We're cutting the Twitter logo off the building with blow torches." The shift from bird imagery to an "X" is the latest sweeping change since Musk bought Twitter for $44 billion last year. The latest changes come as the social media giant continues to face competition from Meta's new app, Threads, which launched earlier this month.

Persons: Elon Musk, Porte, Musk, adieu Organizations: SpaceX, Tesla, Twitter, Viva Technology, Porte de, Sunday, Musk, PayPal, Help Locations: Paris, France

☆ Elon Musk wants you to call a tweet an 'x' as Twitter rebrands
▼ + stars: | 2023-07-24 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Twitter has started its rebrand to the "X" app that owner Elon Musk has long talked about building. Twitter's iconic blue bird logo is out as it rebrands to the "X" app, and it turns out "tweets" are out too. Twitter owner Elon Musk said posts on the platform should take on a new name — "x's" — consistent with the transition to "X." "x's," Musk replied. Twitter ushered in its new image pretty quietly, projecting the new X logo onto its San Francisco headquarters in the middle of the night.

Persons: Elon Musk, Musk, witter, ike, ake Organizations: Twitter, EO, ust, eads Locations: usk

☆ TripActions Rebrands as Navan, Adds ChatGPT to Expense Reports
▼ + stars: | 2023-02-07 | by ( Angus Loten | ) www.wsj.com time to read: +6 min

TripActions, a business-travel software startup, plans to integrate OpenAI’s ChatGPT capabilities across its online platform, an effort aimed at seizing market share by making expense reports easier to use. That way, the expense report is generated during the trip as expenses are incurred, Mr. Cohen said. “Generally, software in the business-to-business space is designed to serve the company,” rather than the employees, Mr. Cohen said. “Using AI helps you create the kind of software that I’m talking about,” Mr. Cohen said. PREVIEWSAP Concur has also begun using AI in its travel and expense software, which can “tap decades of expense data and experience tracking to identify hard-to-detect spend issues and anomalies,” said Charlie Sultan, president of Concur Travel.

☆ No more Newsy: The streaming and broadcast network rebrands as Scripps News under Warren Buffett-backed E.W. Scripps
▼ + stars: | 2022-12-31 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +9 min

Streaming and broadcast news network Newsy is being scrapped and rebranded as Scripps News. Parent company E.W. Bellini is a San Francisco-based reporter for Newsy, the 14-year-old streaming news platform owned by E.W. Scripps News is also absorbing scores of executives from a national desk that fed the company's 61 local stations. Its local stations pulled in $208 million in ad revenue thanks to the midterm elections.

☆ Schlumberger Rebrands as SLB, Dropping Family Name
▼ + stars: | 2022-10-24 | by ( Will Feuer | ) www.wsj.com time to read: 1 min

Schlumberger is changing its name to SLB, dropping the family name of the brothers who founded the oil-field services company nearly a century ago. The company said the punchier moniker, which is effective Monday, is meant to embrace its focus on new-age energy services, such as clean hydrogen and carbon-capture technology. The rebranding includes a new logo and comes as the company said it would focus on creating and scaling new energy systems, including carbon solutions, hydrogen, geothermal and geoenergy, energy storage and critical minerals.

☆ Oil giant Schlumberger rebrands itself as SLB for low-carbon future
▼ + stars: | 2022-10-24 | by ( Liz Hampton | ) www.reuters.com time to read: +2 min

The nearly 100-year-old firm, originally named after its founding family, has become a giant in oilfield services and equipment such as drilling and subsurface analysis. But it has shed old line products and recast itself as a digital services provider and supporter of cleaner energies. The rebranding is not a shift away from fossil fuels, Chief Executive Officer Olivier Le Peuch said in an interview. Many of its oil producing customers also are moving to embrace hydrogen and other renewable fuels, and low-carbon production techniques to cut greenhouse gas emissions. Register now for FREE unlimited access to Reuters.com RegisterReporting by Liz Hampton in Denver; Editing by Robert BirselOur Standards: The Thomson Reuters Trust Principles.

☆ How GM plans to convince consumers to make the switch to electric vehicles
▼ + stars: | 2022-10-08 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +6 min

Scott Mlyn | CNBCWhen people think of electric vehicles, their minds typically jump to Tesla. GM plans to sell up to 175,000 electric vehicles to Hertz Global by 2027 – rentals are a key method to introduce more people to EVs without having to commit to a purchase. Over the years, GM has created other virtual showrooms like Chevy MyWay and Cadillac Live, but GM EV Live is the first EV-only showroom being offered by GM. Focus on all the in-car technology, not just EV technology GM is focused on advancing technology to create better and safer driving experiences along with sleeker models for EVs. Maintain core principles through EVs Wahl said one thing that has not changed is the underlying principles of marketing.

☆ Saudi NEOM's tech unit rebrands, invests $1 bln in 2022 -CEO
▼ + stars: | 2022-09-27 | by ( Aziz El Yaakoubi | ) www.reuters.com time to read: +3 min

Saudi Crown Prince Mohammed Bin Salman announces a zero-carbon city called "The Line" to be built at NEOM in northwestern Saudi Arabia, January 10, 2021. Bandar Algaloud/Courtesy of Saudi Royal Court/Handout via REUTERS/File PhotoRIYADH, Sept 27 (Reuters) - NEOM Tech & Digital, a subsidiary of the $500 billion signature NEOM project of the Saudi crown prince, has invested $1 billion in 2022 in AI, including a metaverse platform, its chief executive said on Tuesday. NEOM is Crown Prince Mohammed bin Salman's most ambitious project yet, although it has also met with scepticism from some observers. "NEOM is really becoming, in my opinion, the innovation engine for the GCC," he said in an interview with Reuters. Subscriptions to NEOM's metaverse platform will help people from around the world to virtually visit before physically investing in the city, Bradley said.

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