Life Time fitness club company said it has created the "ultimate" ball for the booming sport of pickleball.
On Friday, the upscale fitness and lifestyle company announced it has created what it dubs "the ultimate pickleball."
"Our goal is to provide the right venues for people to play, the right experience, the right consistency," Akradi added.
Life Time also hosts professional tournaments at its clubs for Major League Pickleball and the Professional Pickleball Association.
The company has also teamed up with tennis legend Andre Agassi and top-rated pickleball player Ben Johns to grow the sport further.
Persons:
pickleballs, Bahram Akradi, Akradi, Major League Pickleball, Lululemon, Andre Agassi, Ben Johns
Organizations:
Major League, Professional Pickleball Association
Locations:
pickleball