“Would it put a virus on your computer?” Ms. Parlapiano said. Tubi has exploded in popularity over the last 18 months, establishing itself as one of the most popular streaming outfits in the United States. It now consistently outranks Peacock, Max, Paramount+ and Apple TV+ in total viewing time, according to Nielsen — and is drawing even with Disney+. The streaming service, which is owned by the Fox Corporation, runs a different business model from those competitors. And it comfortably commands more engagement than those peers, according to Nielsen.

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Persons: Nicole Parlapiano, Parlapiano, ” That’s, outranks Peacock, Max, Nielsen Organizations: Paramount, Apple, Disney, Netflix, Hulu, Fox Corporation, Nielsen Locations: Tubi, United States