Meta plans to debut a new broadcasting feature dubbed Channels for its WhatsApp messaging service.
The Channels admins won't be allowed to add followers to their channels, which will store messages for 30 days before they are deleted.
Unlike more conventional WhatsApp messages, Channels will not use end-to-end encryption so that they can "reach a wide audience," WhatsApp said in a blog post.
WhatsApp users will eventually be able to find Channels they want to join in a searchable directory.
WhatsApp plans to eventually let anyone create a WhatsApp channel, besides its current launch partners that also include the International Rescue Committee and the World Health Organization.
Persons:
WhatsApp, Mark Zuckerberg, CNBC's Jim Cramer, Meta, monetize WhatsApp
Organizations:
Singapore Heart Foundation, International Rescue Committee, World Health Organization, Meta, Facebook, YouTube
Locations:
Singapore, Colombia