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Search resuls for: "monetize WhatsApp"


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Meta plans to debut a new broadcasting feature dubbed Channels for its WhatsApp messaging service. The Channels admins won't be allowed to add followers to their channels, which will store messages for 30 days before they are deleted. Unlike more conventional WhatsApp messages, Channels will not use end-to-end encryption so that they can "reach a wide audience," WhatsApp said in a blog post. WhatsApp users will eventually be able to find Channels they want to join in a searchable directory. WhatsApp plans to eventually let anyone create a WhatsApp channel, besides its current launch partners that also include the International Rescue Committee and the World Health Organization.
Persons: WhatsApp, Mark Zuckerberg, CNBC's Jim Cramer, Meta, monetize WhatsApp Organizations: Singapore Heart Foundation, International Rescue Committee, World Health Organization, Meta, Facebook, YouTube Locations: Singapore, Colombia
Investors have questioned the wisdom of that decision as Meta's core advertising business has struggled this year, more than halving its stock price. In his remarks to employees, Zuckerberg played down how much the company was spending in Reality Labs, the unit responsible for its metaverse investments. About 20% of Meta's budget was going to Reality Labs. About 40% of Reality Labs' budget went toward virtual reality, while about 10% was spent on futuristic social platforms such as the virtual world it calls Horizon. Chief Technology Officer Andrew Bosworth, who runs Reality Labs, said AR glasses need to be more useful than mobile phones to appeal to potential customers and meet a higher bar for attractiveness.
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