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☆ Shopify will stop reimbursing employees for internet costs while remaining a remote-first company
▼ + stars: | 2024-06-04 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

Shopify told employees late last week that, as of July 1, the company will no longer allow certain types of expense reimbursements. Those expenses include a benefit that allows employees to be reimbursed for up to $55 in monthly internet costs. "The Internet expense was set up to fill a need as the pandemic hit and we transitioned to remote work. AdvertisementThe policy will continue in certain countries and US states where regulations require employers to provide reimbursement for remote work costs. AdvertisementRepresentatives for Shopify did not return BI's request for comment on the changes to its expense policy.

Persons: Shopify Organizations: Service, Business, BI, Employees Locations: Canada, Shopify, mstone@businessinsider.com

☆ Amazon's Shopify killer got off to a slow start, according to sellers and internal emails
▼ + stars: | 2024-06-03 | by ( Madeline Stone | Eugene Kim | ) www.businessinsider.com time to read: +10 min

Rainier...)," Larsen wrote in the email, referring to a snowcapped peak near Seattle, where Amazon is headquartered. Months later, Amazon struck a deal with Shopify that put Buy with Prime on the Shopify merchant marketplace, extending the tool's reach with sellers. Advertisement"When merchants push that metric to >75%, it'll be a good indication that we've found product-market fit," Larsen wrote. To use Buy with Prime, Amazon charges merchants a 3% Prime service fee in addition to fulfillment fees and payment processing fees. However, Piiparinen said the 3% service fee is less than the referral fees merchants pay when selling on Amazon.com.

Persons: —, Craig Leslie, Leslie, It's, Peter Larsen, Andy Jassy, Larsen, Santos, Anders Piiparinen, who's, doesn't, Piiparinen, Amazon's, Smart, ZOA, GreatCircleUS.com, Madeline Stone Organizations: Service, Amazon, Business, Bean Coffee Company, Shoppers, Ekrin Athletics, BI, Prime Locations: . Rainier, ., Seattle, Piiparinen, mstone@businessinsider.com

☆ Shopify COO says in leaked memo that the Shopify Plus brand has 'outlived its usefulness' and will no longer be used
▼ + stars: | 2024-05-30 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Read previewShopify plans to stop referring to its Shopify Plus offering as a stand-alone brand, according to an internal post viewed by Business Insider. By deprecating the Shopify Plus brand, Shopify could be signaling that it no longer needs or wants to differentiate between its various customer segments. To make this obvious, we started a product line called Shopify Plus and built entire marketing campaigns around the Shopify Plus brand. We built Plus brand as a counter-position to the Shopify brand. Shopify Plus will have all the same brand equity as Shopify Advanced or Shopify Basic.

Persons: —, Kaz Nejatian, Nejatian, Harley Finkelstein, Shopify, Bobby Morrison, Adrianna Burrows Organizations: Service, Business, Shopify, Manhattan Associates Locations: Shopify's, mstone@businessinsider.com

☆ Shopify says AI has helped keep its head count flat
▼ + stars: | 2024-05-08 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

Shopify executives said during the company's first-quarter earnings call on Wednesday that its head count has stayed flat for the past three quarters and that using AI has been a major contributing factor. Shopify has been touting its "new shape" since it sold its logistics business and laid off 20% of its workforce in May 2023. This story is available exclusively to Business Insider subscribers. It's also found efficiencies by using AI throughout the company. Internal AI tools have also allowed Shopify to offer multilingual support 24/7, whereas it was previously offered only during set working hours.

Persons: Shopify, We've, Harley Finkelstein, It's, Jeff Hoffmeister, Hoffmeister, crafters, —, Charlie Miner Organizations: SEC, Business, Shopify's Locations: mstone@businessinsider.com

☆ A judge has ordered the owners of get-rich-on-Amazon startup Wealth Assistants to have their assets frozen
▼ + stars: | 2024-05-02 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Clients paid upfront fees ranging from $35,000 to more than $100,000 to have their stores run by Wealth Assistants. AdvertisementThe complaint also alleges that Carroll — who was Wealth Assistants' founder and CEO — and the Days violated securities laws because the business opportunity they sold through Wealth Assistants could be considered unregistered securities. Related stories"Plaintiffs' evidence shows that each of the Individual Defendants made intentional misrepresentations in connection with Wealth Assistants' services," the order reads. It follows another lawsuit that was brought against Wealth Assistants in California Superior Court in San Bernardino County in January. Wealth Assistants claimed that the digital bank froze its accounts without warning or explanation in October and is still withholding its funds.

Persons: —, — Ryan Carroll, Max K, Michael Day —, Max O, Carroll —, Judge Wesley Hsu, Carroll, Nico Banks Organizations: Service, Court, Central, Central District of, Wealth, Business, Washington, Banks Law Office, Bank Locations: Central District, Central District of California, DC, California, San Bernardino County, Tennessee, mstone@insider.com

☆ Shopify plans a reorg of its Support division as the ratio of managers to 'crafters' falls below target
▼ + stars: | 2024-04-29 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Read previewShopify is planning a reorganization of its Support division, and employees worry cuts are on the way. He said that Support teams working with Shopify's largest enterprise merchants would not be affected. OpenAI recently hired Glen Worthington, Shopify's former vice president of global support, to lead its own customer service operations. Jen Bebb, previously Shopify's director of global merchant and product support, left the company in March when Worthington left. Clovis Cuqui, who previously led support as Shopify's VP of merchant acceleration, announced his departure in October.

Persons: —, David Kohl, We've, Kohl, we're, crafters, Shopify, OpenAI, Glen Worthington, Shopify's, Jen Bebb, Worthington, Clovis Cuqui Organizations: Service, Business, WordPress Locations: Philippines, Canada, mstone@businessinsider.com

☆ Shopify embraced a 'new shape' after a post-pandemic slump and has charted an 18-month comeback
▼ + stars: | 2024-04-29 | by ( Madeline Stone | ) www.businessinsider.com time to read: +8 min

Read previewIn October 2022, Shopify's once high-flying stock hit its lowest price since before the Covid pandemic. AdvertisementNow, after two rounds of layoffs and a divestment of its fulfillment and logistics business, the picture looks a bit different for Shopify. Shedding a "money-losing logistics business"Dropping logistics and fulfillment is a major part of Shopify's stock comeback story. In May 2023, Shopify announced it would be selling the logistics business entirely to Flexport. In May 2023, Shopify cut another 20% of its workforce as it sold its logistics business to Flexport.

Persons: —, Shopify's, Shopify, Oppenheimer, Ken Wong, Wong, D.A, Davidson, Gil Luria, Tobi Lütke, Lütke, Luria, Morgan Stanley, Jeff Hoffmeister, Bhavin Shah, GMV, We've, Shah Organizations: Service, Business, Systems, Investors, SEC, Deutsche Bank Locations: Salesforce, mstone@businessinsider.com

☆ OpenAI poaches Shopify's former head of support as the e-commerce giant's support org faces a shake-up
▼ + stars: | 2024-04-09 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

He's the latest among a string of leaders in Shopify's support organization to leave. Shopify's work with AI has incorporated large language models, including those developed by OpenAI. Shopify's Support organization has undergone some leadership changes in recent months. Jen Bebb, previously Shopify's director of global merchant and product support, left the company in March when Worthington left. Miqdad Jaffer, who led companywide AI initiatives as a director of product at Shopify, joined OpenAI's product staff in March.

Persons: OpenAI, Glen Worthington, Worthington, Shopify, Toby Shannan, generalists, Jen Bebb, Clovis Cuqui, Worthington isn't, Miqdad Jaffer Organizations: Business, OpenAI, Operations, Engineering, LinkedIn, WordPress Locations: Shopify, OpenAI, mstone@businessinsider.com

☆ Judge denies lawyers' request to freeze the assets of Wealth Assistants and its executives amid ongoing fraud case
▼ + stars: | 2024-02-28 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Read previewThe judge overseeing a case brought by more than 60 former clients of Wealth Assistants has denied their lawyers' request for a preliminary injunction against the company. Lawyers representing Wealth Assistants' former clients sought to freeze assets belonging to CEO Ryan Carroll, his mentor and business partner Max K. Day, Day's nephew Max O. AdvertisementMany Wealth Assistants clients said they were drawn by the opportunity to generate passive income through an Amazon store. Business Insider previously reported that Wealth Assistants filed a lawsuit on January 5 against Thread Bank, a digital bank based in Tennessee. Several former Wealth Assistants clients filed a motion to intervene in that suit earlier this month.

Persons: —, Ryan Carroll, Max K, Day's, Max O, John Pacheco, Nico Banks, Carroll Organizations: Service, Lawyers, Business, Amazon, Amazon . Business, Court, Banks Law, Thread Bank Locations: California, San Bernardino County, Washington, DC, Tennessee, mstone@businessinsider.com

☆ US lawmakers are turning up the heat on Temu, Shein, and their use of a shipping loophole that helps keep their prices low
▼ + stars: | 2024-02-26 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

US lawmakers are ramping up their pressure on e-commerce platforms like Temu, Shein, and AliExpress. Representatives for Temu, Shein, and AliExpress did not return Business Insider's request for comment. It added that almost 50% of all de minimis shipments to the US come from China. Shipping consultancy ShipMatrix estimates that Temu and Shein each ship more than a million packages to the US daily. Brown and Scott are not the only US lawmakers to advocate for change as Temu and Shein have gained a foothold.

Persons: Joe Biden, Sherrod Brown, Rick Scott, Brown, Scott, AliExpress, spokespeople, Shein, minimis Organizations: Business, U.S . Customs, Border Protection, Customs, Temu, Chinese Communist Party, China . Shipping, Uyghur, Labor Locations: China, minimis, United States, mstone@businessinsider.com

☆ Shopify's new price hikes could put pressure on its app developer ecosystem
▼ + stars: | 2024-02-14 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

The price hike comes a year after Shopify raised prices for its base subscription plan. Many have shrugged off the most recent price increase. Shopify frequently touts its third-party app ecosystem as an advantage for merchants looking to grow their business efficiently. Many of the most popular Shopify apps have also raised prices recently. It's possible that some lower-volume Plus merchants will downgrade to more basic subscription options due to cost.

Persons: —, Shopify, Andy Cloyd, Stephen Watson, Cloyd, ” Erman Küplü, Küplü, ” Watson, Jeff Hoffmeister, Hoffmeister Organizations: Service, Merchants, Business, Elysian Solutions, BI Locations: GMV, North America, mstone@insider.com

☆ Exclusive: Shopify rolls out another huge price hike for merchants
▼ + stars: | 2024-02-08 | by ( Madeline Stone | ) www.businessinsider.com time to read: +2 min

The change comes one year after Shopify raised prices for its base subscription plan. Wall Street analysts have since been looking for the company to raise prices for Plus, which is geared toward larger merchants. The price change is a 25% increase. A Plus subscription gives merchants access to more features and services, like Shopify's B2B tools and its customer-acquisition product Shopify Audiences. At the time of publishing, Shopify's stock is up 3% to around $88 compared to an opening price of $85.

Persons: —, Shopify Organizations: Service, Business, Wall Street, Merchants, Shopify, BI Locations: mstone@businessinsider.com

☆ Shopify Fulfillment Network is back — sort of. Here's why it's different this time around.
▼ + stars: | 2024-02-08 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

The new app has a familiar name: Shopify Fulfillment Network. With the new Shopify Fulfillment Network , merchants can sign up to use Flexport's services through Shopify's app. The newly named Shopify Fulfillment Network is not merchants' only option for fulfillment. Wong said the company had also indicated Flexport would not be the exclusive provider for Shopify Fulfillment Network. "They've definitely given themselves more choices than there were before when it was just Shopify Fulfillment Network or bust," he said.

Persons: Shopify, Tobi Lütke, Oppenheimer, Ken Wong, Wong, It's, Flexport, They've Organizations: Shopify Logistics, Business, Shopify, Flexport, Amazon Locations: Flexport, mlstone@protonmail.com

☆ More than 60 former Wealth Assistants clients sued the get-rich-on-Amazon startup, claiming they were defrauded out of millions
▼ + stars: | 2024-01-30 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

Lawyers representing Wealth Assistants' former clients are seeking to freeze assets belonging to Carroll, Max K. Day, Max O. When Wealth Assistants informed its clients in October that it planned to shut down, it provided a list of alternative providers clients could work with to manage their stores if they promised not to sue Wealth Assistants. According to the lawsuit, some former Wealth Assistants clients later started receiving emails from Wholesale Universe saying that Wealth Assistants had purchased an inventory package for them to use with Wholesale Universe. Advertisement"Wealth Assistants and Wholesale Universe made that transfer for the purpose of preventing Wealth Assistants' current and future creditors, including Plaintiffs, from accessing Wealth Assistants' assets," the complaint reads. Wealth Assistants claimed that the digital bank froze its accounts without warning or explanation in October and is still withholding its funds.

Persons: —, Ryan Carroll, Max K, Max O, Carroll, Yax, Daddy Jules, Max Day, Troy Marchand, Bonnie Nichols, Marchand, Nichols Organizations: Service, Business, Amazon, Amazon . Business, Court, Lamborghini, Trading, Oak Properties, MKD Investment, Private Management Company, Max, HouTex Farm Equity Partners, Business Financial Solutions, Evo Maxx, Management, Wholesale, Tennessee, Bank, Wealth, Bank of America Locations: California, San Bernardino County, Oak, mstone@insider.com

☆ Shein and Temu use a loophole to ship millions of packages to the US tax-free. Here's why the tax rule faces increased scrutiny.
▼ + stars: | 2024-01-22 | by ( Madeline Stone | ) www.businessinsider.com time to read: +9 min

The other bill, from Sen. Bill Cassidy and Sen. Tammy Baldwin, would ban de minimis shipments from China. The provision is more likely to change — a prospect that both Shein and Temu have said they support. Jennifer Ortakales Dawkins/InsiderShipping consultancy ShipMatrix estimates that Shein and Temu each ship more than a million packages to the US daily. It added that almost 50% of all de minimis shipments to the US come from China. Related stories"Changes to the exemption could create a paradigm shift for retailers like Temu and Shein," Bank of America analysts wrote in the note.

Persons: minimis, Earl Blumenauer, Russia —, Bill Cassidy, Sen, Tammy Baldwin, Cassidy, Baldwin, Jay Sole, It's, Jennifer Ortakales Dawkins, Shein's, Temu, Shein, Donald Tang, SHEIN, de minimis, they've, Steve Story, Sole, Satish Jindel, ShipMatrix, Jindel Organizations: Business, Customs, Rep, Bank of America, US Chamber of Commerce, Express, UBS, Pinduoduo Holdings, Goods, Shipping, Chinese Communist Party, China . Shipping, Wired, Shein, American Apparel and Footwear Association, Apex Logistics International, Walmart Locations: Xinjiang, China, Russia, Sen, Singapore, Boston, minimis, United States, mstone@insider.com

☆ Wealth Assistants claims in a new lawsuit its accounts were frozen in the weeks before it shut down
▼ + stars: | 2024-01-18 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

The complaint against Thread Bank lists five accounts that Wealth Assistants held with the bank, saying that CEO Ryan Carroll first noticed the accounts had been frozen on October 11. Carroll and Thread Bank did not return a request for comment from Business Insider on the suit. The timing detailed in the complaint aligns with Wealth Assistants' collapse. However, the lawsuit filed in early January describes Wealth Assistants as a "thriving business." Wealth Assistants filed a similar lawsuit against Bank of America in January 2023, claiming that accounts with more than $3.78 million in them had been closed without explanation.

Persons: Ryan Carroll, Carroll Organizations: Business, Bank, Court, Southern, Southern District of, Houston Division, Carroll, Thread Bank, Forbes , LA Wire, Bank of America Locations: Tennessee, Southern District, Southern District of Texas, Forbes ,, mstone@insider.com

☆ Wealth Assistants claimed it would help its clients make money on Amazon. Clients said they 'lost everything' instead.
▼ + stars: | 2023-11-30 | by ( Madeline Stone | Jack Newsham | ) www.businessinsider.com time to read: +17 min

Wealth Assistants also said that if clients didn't break even in the first year, they would get their money back. BI spoke with 16 people who invested between $35,000 and $100,000 each to work with Wealth Assistants and said they lost their money. Ten days later, Wealth Assistants said it laid off its roughly 75 employees and planned to shut down by December 1. Selling customers on the entrepreneur lifestyleMany Wealth Assistants clients said they were drawn by the opportunity to generate passive income. Cart.com sent Wealth Assistants a formal notice of termination in the fall after Wealth Assistants stopped paying its invoices earlier in the year, the representative said.

Persons: Mike Wimmer, Wimmer, they're, I'm, Ryan Carroll, Max K, Max O, —, Carroll, Carroll didn't, we're, Tina Luk, breakeven, Seth Hamilton, Andrew Pou, Suzy Arriola, Saheb Sabharwal, Cart.com, Moe O'Neil, weren't, Max, you've, it's, they've, We've, we've, Madeline Stone, Jack Newsham Organizations: Business, ., Federal Trade Commission, Amazon, Products, Nobu Dallas, Lamborghini, Facebook, Wealth, BI, FTC, DK Automation Locations: China, Texas, Nobu, California, Houston, Pennsylvania, mstone@insider.com

☆ Wholesale marketplace Faire, which raised $416 million 18 months ago, laid off 250 workers in a company-wide restructuring
▼ + stars: | 2023-11-02 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

Faire, the wholesale marketplace company, laid off about 250 employees on Wednesday. This is the second time in just over a year that the company has laid off workers, although this second restructuring appears to be bigger. Faire is an online marketplace that connects independent brands with retailers that can stock their products in their stores. Faire recently announced a partnership with Shopify that established Faire as the preferred wholesale marketplace for Shopify merchants. Shopify also became a shareholder in Faire as part of the deal, which Insider first reported on in July.

Persons: Shopify, We're, who've, Layoffs.fyi Organizations: Dragoneer Investment, Sequoia Capital, Founders Fund, Forerunner Ventures, Tech Locations: mstone@insider.com

☆ Shopify's former head of its app ecosystem business is launching an AI imaging tool for online sellers
▼ + stars: | 2023-10-24 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

She ended up starting two businesses, one of which is ImagineCreate AI, an AI imaging tool that officially launches Tuesday with an undisclosed amount of pre-seed funding from Precursor Ventures. ImagineCreate AI was directly inspired by a brand Yusuf started shortly after leaving Shopify. ImagineCreate AI is launching as a web app that can be integrated into Shopify merchants' admin. Before-and-after images show how ImagineCreate AI generates custom backgrounds. Launching ImagineCreate AI on the Shopify App Store brings Yusuf's entrepreneurial journey full circle.

Persons: Fatima Yusuf, Yusuf, ChatGPT, Shopify, Madeline Stone Organizations: Precursor Ventures Locations: Shopify, mstone@insider.com

☆ Ex-Shopify and Deliverr workers say layoffs, compensation issues at Flexport capped a 15-month rollercoaster: 'Honestly a bit relieved that it's over'
▼ + stars: | 2023-10-23 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

Former Deliverr and Shopify employees told Insider last week's layoffs at Flexport capped the end of a multiyear rollercoaster marked by multiple complicated acquisitions and integrations, compensation issues, and culture clashes. The integration of the Shopify Logistics team into Flexport had been rocky, five employees said. When Shopify completed its acquisition of Deliverr in July 2022, employees' equity converted to Shopify stock on a one-to-one basis. This person added that the conversion from public stock to RSUs meant that the value of their Flexport equity was less than they expected. The structure allows Shopify employees to decide the percentage of their compensation they want to be made up of cash and how much of stock.

Persons: Flexport, Shopify, vesting, Severance, Ryan Petersen, Constant, Dave Clark, Petersen, Clark, Madeline Stone Organizations: Flexport, Shopify Logistics, Deliverr, Employees, US, Shopify Locations: Flexport's, Shopify, Deliverr, Flexport, reorgs, Amazon, mstone@insider.com

☆ TikTok lures luxury-bag buyers to its Shop platform as it partners with Entrupy to authenticate purses
▼ + stars: | 2023-10-18 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok is working with Entrupy, a maker of product-authentication technology, to offer handbag-authentication services on its new e-commerce platform, TikTok Shop , Entrupy announced Wednesday. The partnership reflects a growing effort to build trust in TikTok Shop as the social-media company looks to establish itself as a shopping destination. It expanded to TikTok Shop in response to a growing demand for its services on the platform. TikTok and Entrupy have worked together since TikTok Shop launched in beta earlier this year. Resellers must use a third-party authentication service — either Entrupy or Real Authentication — to resell luxury handbags on TikTok Shop, according to the policies.

Persons: TikTok, Entrupy, Chanel, Prada, Vidyuth Srinivasan, Srinivasan, it's Organizations: Burberry, TikTok, eBay Locations: Entrupy, mstone@insider.com

☆ Flexport CEO Ryan Petersen tells employees 'get back to work people' amid rumors about layoffs that could come as soon as Friday
▼ + stars: | 2023-10-12 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

Flexport employees are bracing for layoffs they believe could come as soon as Friday. Meanwhile on Slack, Flexport CEO and founder Ryan Petersen told employees "Get back to work people!" The comment, which was viewed by Insider, came in response to a set of questions an employee posed about executives' tips for success. Insider first reported that Flexport was planning layoffs on September 7, the day after its former CEO Dave Clark departed. The next day, Petersen hinted at more changes through a series of posts on X, formerly known as Twitter, saying, "Strategic Plan, Day 1: Make better decisions!"

Persons: Slack, Flexport, Ryan Petersen, " Petersen, Dave Clark, Petersen, Clark, Madeline Stone Organizations: Employees, Street, Amazon, Shopify Logistics Locations: Amazon, Flexport, mstone@insider.com

☆ Shopify is getting a new head of customer support amid an AI-centric shift for the division
▼ + stars: | 2023-10-06 | by ( Madeline Stone | ) www.businessinsider.com time to read: +3 min

Shopify's head of customer support, Clovis Cuqui, is departing after more than eight years at the e-commerce company. Cuqui's departure comes amid a period of change for the division , which troubleshoots issues for the millions of merchants using the e-commerce platform. "I look forward to continuing this work in lock step with our incredible crew of 1000s of Support Advisors and team members." The division is also working on a new, enterprise level of support as more large merchants have joined Shopify. Shopify also has been hiring outsourced customer-support representatives through the company TaskUs, many of which are in the Philippines, Insider previously reported.

Persons: Clovis, Glen Worthington, Kaz Nejatian, Worthington, Cuqui, Shopify, Bobby Morrison Organizations: LinkedIn, Support Advisors, Bobby Morrison . Company Locations: Philippines, mstone@insider.com

☆ Leak: Shopify clarifies its stance on employee side hustles in new internal guidance one day after CEO memo said Shopify requires 'unshared attention'
▼ + stars: | 2023-09-29 | by ( Madeline Stone | ) www.businessinsider.com time to read: +6 min

Shopify on Thursday released additional internal guidance around employee side hustles, one day after a company-wide memo from CEO Tobi Lütke caused confusion among workers. Lütke continued: "You should run a Shopify store to learn our product. Shopify's guidance on Thursday clarified the company's stance. And when it comes to starting a Shopify store, we encourage it. Shopify employees can use the company's software to launch their own stores for free.

Persons: Tobi Lütke, Lütke, I've, Shopify, We're, you'll Organizations: Employees Locations: mstone@insider.com

☆ In a leaked memo, Shopify CEO Tobi Lütke discourages employees from having side hustles, saying Shopify requires 'unshared attention'
▼ + stars: | 2023-09-28 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

Shopify CEO Tobi Lütke wrote a company-wide memo Wednesday discouraging employees from having side hustles. "This surprises me because it directly contradicts the countless times I've said Shopify is like a professional sports team that requires our unshared attention." The Vault is a set of internal web pages where Shopify employees can access information about company policies. "He was someone who could devote his full attention and time to that quest," Finkelstein wrote. Lütke said Wednesday that employees should start their own Shopify stores because it helps them to stay familiar with the platform.

Persons: Tobi Lütke, Lütke, I've, Shopify, Harley Finkelstein, David Segal, Finkelstein, Segal, Jess Hertz, Read, Jess, Tia, Truman Locations: Shopify, mstone@insider.com

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