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☆ Why IPAs are about to get more expensive
▼ + stars: | 2023-10-24 | by ( Cork Gaines | ) www.businessinsider.com time to read: +5 min

New research predicts the yield of already high-demand aroma hops to drop between 4% and 18% by 2050. This is important for the beer industry because the ever-popular India Pale Ales (IPAs) and their related off-shoots depend on aroma hops for their unique scents and bitter taste. AdvertisementAdvertisementHowever, the high-quality hops needed for IPAs to achieve their desired bitterness and aromas are already more expensive, so these beers are typically more costly than traditional styles. As the climate changes, areas that were once home to hops production become less hospitable, but new areas could open up. The authors concluded by calling on "urgent adaptation measures to stabilize international market chains," noting that these changes "will affect the economics and prospects" for European hop production.

Persons: Untappd, Nicolas Jooris Organizations: Service, Change Research, Czech Academy of Sciences, Getty, Farmers Locations: Europe, India, microbreweries, Germany, Czech Republic, Slovenia, Yakima Valley, Washington, East Coast

☆ 7 places to visit and tours to experience Portland's cannabis culture, according to an Oregon local
▼ + stars: | 2023-01-28 | by ( Jules Rogers | ) www.businessinsider.com time to read: +1 min

The Electric Lettuce dispensary is a stop on the Potlandia experience bus tour. The business has tours every Friday through Sunday, and has two different tours: The Potlandia Experience, and the Weed and Waterfalls tour. On the Potlandia Experience, attendees are driven to visit several dispensaries around the city, and also stop by local microbreweries and food cart pods. I think one of the best stops on the Potlandia experience tour is Electric Lettuce in the Lloyd District, one of four of the chain's locations around town. I always recognize an Electric Lettuce shop from its rainbow branding, which is usually painted on the building's steps or as a mural.

☆ How political candidates are targeting you on social media based on your music tastes, shopping habits and favorite TV shows
▼ + stars: | 2022-09-23 | by ( Casey Tolan | ) edition.cnn.com time to read: +11 min

(CNN) Marco Rubio hopes to sway voters interested in Chick-fil-A, Ram trucks, and Duck Dynasty. "Political campaigns are using that to their advantage." Rogan, a controversial figure who's popular on the right, attracted more attention from campaigns targeting Facebook ads than any other interest topic in the period analyzed by CNN. The targeting data shows a wide variety of approaches. But most people likely have no idea that they're seeing certain political ads because of their interests in a band or TV show, Woolley noted.

☆ The 20 most hipster cities in the US — and why you should consider moving to one
▼ + stars: | 2018-04-10 | by ( Maggie Angst | ) www.businessinsider.com time to read: +1 min

Movehub compiled a list of the most hipster cities in America based on the number of tattoo parlors, vegan stores, microbreweries, and thrift shops per 100,000 residents as well as rent demand. Vancouver, Washington, scored the top spot with its wide selection of microbreweries, thrift stores, and vegan restaurants. AdvertisementWhile cities like Portland, Oregon, and Seattle, Washington, are known hubs for hipsters, smaller cities across the country are proving they have even more bohemian street cred. To prove that point, MoveHub created a US Hipster Index to rank cities based on five factors that are inherently tied to the hipster movement. Here are the 20 most hipster cities in the country — and why they made the cut.

Persons: Movehub, MoveHub Locations: America, Vancouver , Washington, Portland , Oregon, Seattle , Washington, Boise , Idaho, Richmond , Virginia

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