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Top related persons:
Dickey - 1 Rebhun - 1 influencers - 1 Carl Loredo - 1 influencers – - 1 Gen - 1 Wingstop - 1 Execs - 1
Top related locs:
Fortnite
Top related orgs:
El - 1 El Pollo - 1 Twitter - 1

Search resuls for: "influencers Alexis Frost"


2 mentions found


☆ Gen Z eats fast food like no other generation. From a love for spicy food to constant snacking, these are 8 traits that define their dining habits.
  + stars: | 2023-08-17 | by ( Grace Dean | ) www.businessinsider.com   time to read: +3 min
Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "Any lingering traditional media that we do," like TV commercials, radio spots, and out-of-home ads, is "all for boomers and Gen X," she added. Execs told Insider it was "leveraging youth culture," including music, sport, influencers, and TikTok, to create an image of a "Gen Z-esque aspirational lifestyle." Wendy's has also been working with sports, gaming, and music companies to lure in Gen Zers, Loredo said.
Persons: Dickey, Rebhun, influencers, Carl Loredo, influencers –, Gen, Wingstop, Execs, Chipotle's Perdue, Zers, influencers Alexis Frost, Keith Lee, Chipotle, Wendy's, Loredo Organizations: El, El Pollo, Twitter Locations: Fortnite
☆ Gen Z eats fast food like no other generation. From a love for spicy food to visiting restaurants in big groups, these are 6 traits that define their dining habits.
  + stars: | 2023-04-27 | by ( Grace Dean | ) www.businessinsider.com   time to read: +2 min
They eat with their phones first and are pulled in by influencer marketingd3sign/Getty ImagesGen Z diners like their food to be "Instagrammable," the execs said. But as well as organic content, restaurants are paying influencers to advertise their products. Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "We noticed massive fanfare around the viral hack and partnered with the creators to officially add the Fajita Quesadilla to our menus for our Gen Z superfans," Perdue said.
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