Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand.
Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z."
"Any lingering traditional media that we do," like TV commercials, radio spots, and out-of-home ads, is "all for boomers and Gen X," she added.
Execs told Insider it was "leveraging youth culture," including music, sport, influencers, and TikTok, to create an image of a "Gen Z-esque aspirational lifestyle."
Wendy's has also been working with sports, gaming, and music companies to lure in Gen Zers, Loredo said.
Persons:
Dickey, Rebhun, influencers, Carl Loredo, influencers –, Gen, Wingstop, Execs, Chipotle's Perdue, Zers, influencers Alexis Frost, Keith Lee, Chipotle, Wendy's, Loredo
Organizations:
El, El Pollo, Twitter
Locations:
Fortnite