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☆ Your body needs three forms of movement every week
▼ + stars: | 2024-05-04 | by ( Melanie Radzicki Mcmanus | ) edition.cnn.com time to read: +5 min

First is the movement your body is owed or requires every day, such as walking, stretching and bending. Second is athletic movement, which you can do a few times a week to improve your fitness or to train for a sport. Third is social movement that you do for fun or to connect with others, such as dancing or playing volleyball. Dancing is an excellent form of social movement that connects you to others while improving your overall health and fitness. Breaking down all these different movements into exercise snacks is one way to sneak in the movement your body needs, Boyd said.

Persons: it’s, Melissa Boyd, Boyd, “, ” Boyd, ”, Carl Cirino, Cirino, ” Cirino, It’s, ” Melanie Radzicki McManus Organizations: CNN’s, CNN, European, Preventive Cardiology, Tempo, HSS, Stamford Health Locations: San Francisco, Connecticut

☆ Jamie Dimon had a lot to say in his annual letter to shareholders
▼ + stars: | 2024-04-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at Jamie Dimon's annual letter to shareholders and why this edition is so different . The big storyDimon sounds offWin McNamee/Getty Images; Chelsea Jia Feng/BIWhen Jamie Dimon talks, people tend to listen. Dimon's annual letter to shareholders grabs the business world's attention in ways most executives can only imagine. Dimon described the tech as just as innovative and impactful as the printing press, steam engine, electricity, and the internet, writes Business Insider's Jyoti Mann. The polarization of politics was something Dimon touched on in his letter, urging people to resist being "weaponized."

Persons: —, Jamie Dimon's, Jamie's, Win McNamee, Chelsea Jia Feng, Jamie Dimon, Larry Fink, Dimon, Insider's Jyoti Mann, BI's Theron Mohamed, BI's Juliana Kaplan, Alex Brandon, Rebecca Zisser, he's, it'd, David Rosenberg, Jenny Chang, Rodriguez, Elon Musk, Tesla, Musk, Gabor Cselle, Brooks Kraft, Zers, they'll, they've, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, JPMorgan, Democratic, Monetary Fund, Microsoft, Google, Twitter, Brooks Kraft LLC, Getty, Warner Bros, Oxford High, Boeing Locations: Pennsylvania, Asia, Hong Kong, Singapore, Dubai, Abu Dhabi, London, New York

☆ 36-year-old launched a business to help her 'move out of my dad's house'—now it's worth $2 billion
▼ + stars: | 2024-03-27 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Amber Venz Box launched RewardStyle in 2011 with a relatively modest goal: make enough money to move out of her father's house. "I was in my early 20s, living at home, still eating my dad's cereal," Box, now 36, tells CNBC Make It. Box's Dallas-based marketing company, now called LTK, helped pioneer the modern creator economy, connecting influencers and bloggers with retail brands' advertising dollars. It was most recently valued at $2 billion, after a 2021 investment from Japanese investment holding company SoftBank. "We found a defunct business in Fort Worth and drove over in Suburbans and trucks, and loaded up some chairs and some desks," says Box.

Persons: Amber Venz, Box's, Baxter, they're, RewardStyle, LTK, — Organizations: CNBC Locations: Box's Dallas, influencers, Fort Worth, Suburbans

☆ 36-year-old's 'aha moment' helped launch the creator economy—and turned her blog into a $2 billion company
▼ + stars: | 2024-03-13 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +7 min

Once she started making money, she realized she could sell the technology to other bloggers, who could benefit similarly. Since launching, LTK has helped online creators earn at least $2.7 billion in payouts from retailers, according to the company. CNBC Make It: Can you describe the process of turning your fashion blog into an online business? That's going to just be this huge hole and pit in my life." I basically asked them to pay me a commission for the online sales that I was driving, and that's when the business really took off.

Persons: Amber Venz, She's, She'd, she'd, Baxter, they're, LTK, didn't, Porter, it's, It's, — Organizations: CNBC, Dallas Morning, aha Locations: Dallas

☆ Biden the President Wants to Curb TikTok. Biden the Candidate Embraces Its Stars.
▼ + stars: | 2024-03-08 | by ( Zolan Kanno-Youngs | Sapna Maheshwari | ) www.nytimes.com time to read: 1 min

The White House is so concerned about the security risks of TikTok that federal workers are not allowed to use the app on their government phones. Top Biden administration officials have even helped craft legislation that could ban TikTok in the United States. But those concerns were pushed aside on Thursday, the night of President Biden’s State of the Union address, when dozens of social media influencers — many of them TikTok stars — were invited to the White House for a watch party. The crowd took selfies in the State Dining Room, drank bubbly with the first lady and waved to Mr. Biden from the White House balcony as he left to deliver his speech to Congress. “Don’t jump, I need you!” Mr. Biden shouted to the young influencers filming from above, in a scene that was captured — naturally — in a TikTok video, which was beamed out to hundreds of thousands of people.

Persons: —, Biden, “, Mr Organizations: Biden, White Locations: United States, Biden’s

☆ Like it or not, influencers are probably here to stay on the red carpet
▼ + stars: | 2024-02-21 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +4 min

But the truth is, Hollywood loves influencers — and they're probably here to stay. AdvertisementAt the People's Choice Awards on Sunday, Billie Eilish inadvertently brought discourse about influencers at awards shows and on red carpets to a boiling point. Outrage — or minimally, discomfort — with influencers and TikTokers on red carpets and awards shows isn't new. But now, influencers have become even more entrenched in the celebrity world, cropping up frequently as guests, presenters, and content creators at awards shows and premiere events. If it didn't, awards shows wouldn't be inviting them.

Persons: Billie Eilish, influencers —, they're, —, Kylie Minogue, Bryce Hall, James Charles, Tana Mongeau, Harry Daniels, Billie Eilish stan, Eilish, Daniels, harry daniels @harry.daniels, ruth i s,, ike Organizations: Service

☆ Wellness influencers fueled pandemic misinformation. Now they have another big conspiracy in their sights
▼ + stars: | 2024-02-04 | by ( Laura Paddison | ) edition.cnn.com time to read: +12 min

As interest in the pandemic waned, experts say some wellness influencers have latched on to climate change to galvanize followers. Patrick T. Fallon/AFP/Getty ImagesCécile Simmons, a trained yoga teacher, was surprised when many of the wellness accounts she followed started posting about climate change. Some wellness influencers are exposing young audiences to a slew of climate misinformation. Climate misinformation is having “a profound impact” both on people’s beliefs and on the normalization of fringe perspectives, Caulfield said. It’s particularly worrying as it allows climate misinformation to reach new audiences, experts say, including young people that might otherwise be supportive of climate change action.

Persons: Instagram, influencer @truth_crunchy_mama, “, ” They’re, influencer @drmercola, Patrick T, Fallon, Cécile Simmons, ”, Simmons, Joseph Mercola, it’s, Stephanie Alice Baker, Halbert L, Dunn, Baker, Derek Beres, Marc, André Argentino, ” Beres, Callum Hood, Hood, they’re, Tim Caulfield, Spencer Platt, ” CCDH’s Hood, Caulfield, Mariah Wellman, ” Wellman, ” Caulfield, —, It’s, ” Simmons Organizations: CNN, Getty, Institute for Strategic, Global Wellness Institute, City University, Wellness, Center, University of Alberta, University of Illinois, Meta Locations: Hawaii, Lahaina , Hawaii, AFP, globalists, Chicago

☆ How the creators of AI influencers are making money and building their audiences, from private groups on Discord to adult content
▼ + stars: | 2024-02-02 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Aika's creator, for instance, founded an AI community on Discord, "Generative Dreamers," which counts over 100 popular AI content creators. "Currently this is the only viable way to make money from AI images," the creator of Iskira said of adult content. The server members said the mutual support they'd found had been pivotal in continuing to pursue AI content. And while monetization has been off to a slow start, AI creators said they're here to stay — and several of them hope to eventually move away from adult content. "I think 2023 was a big year for people to wrap their heads around what is AI," said the creator of AI influencer Zoe Fox.

Persons: doesn't, She's, Alexis Ivyedge, Kim Ochii, we'll, Aika, there's, influencers, they're, Iskira, it's, they'd, Kim Ochii's, monetization, Zoe Fox Organizations: Business Locations: Instagram

☆ How X Is Trying to Win Over Influencers
▼ + stars: | 2024-02-02 | by ( Kate Conger | ) www.nytimes.com time to read: +1 min

The last time Don Lemon sat down to film a TV segment in April, he perched on a stool in front of the glaring lights of a CNN studio. He will begin his next act, “The Don Lemon Show,” on X, the platform formerly known as Twitter. In its former life as Twitter, the social media service never quite figured out how to attract influencers — and the money that comes with them. Linda Yaccarino, X’s chief executive, is now relying on her television industry ties to make the site a destination for video creators. If successful, the effort could bring advertisers and eyeballs back to the platform after its owner, Elon Musk, excoriated brands and told them not to spend their money with X.

Persons: Don Lemon, Lemon, X, influencers, Linda Yaccarino, Elon Musk Organizations: CNN, Twitter

☆ 13 innovative AI tools that are changing content creators' work processes, from ideation to production to editing
▼ + stars: | 2024-01-30 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Following ChatGPT's launch in late 2022, several new AI tools have emerged for creators to use. Many tools use generative AI to create more dynamic images, transcribe text, and edit videos. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Since then, hundreds of AI tools have popped up, helping with anything from writing cover letters during job searches to translating text into different languages. "With the increasing number of AI startups, creators have numerous ways to speed up their processes and workflow.

Persons: —, ChatGPT, Nick Chen, Amber Venz, Chen, Lia Haberman, Lindsey Gamble Organizations: Service, UCLA

☆ TikTok made overconsumption cool. Now, it's turning against it.
▼ + stars: | 2023-12-01 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

People are calling out overconsumption, and redefining what it means to be cool on social media. Social media users have long called out the consumerist culture fostered by social media, but recently a group of anti-heroes rose into the TikTok spotlight to battle this kind of overspending using their online platforms. It also reflects a marked change from the kind of aspirational content that people have historically associated with other social media platforms like Instagram. The fight against overconsumption perhaps indicates that creators are trying to redefine the standard of what it means to be cool. The glorification of overconsumption that defined social media may be on its way out.

Persons: TikTok, overconsumption, —, We're, there's, that's, Michelle, Ellie, Kim reshared, Kim Organizations: Service, overconsumption

NEW YORK (AP) —The Federal Trade Commission on Wednesday said it issued warnings to two food and beverage industry groups, as well as a dozen online influencers, for failing to adequately disclose paid social media posts that promoted a sweetener and sugary products. The warnings follow updated guidelines the agency published this summer requiring influencers to prominently disclose advertisements and paid social media posts that promote products for companies. The FTC said it reviewed posts by health influencers — including registered dieticians — who endorse “sugar-containing products” and appear to be paid by the Canadian Sugar Institute. The agency wrote in the letters to the trade groups that the posts may violate federal law and could cost them up to $50,120 in penalties per violation. The Canadian Sugar Institute did not immediately respond to a request for comment.

Persons: influencers, dieticians —, William M, Dermody Jr, dieticians, ” Dermody, “, ” Samuel Levine Organizations: Federal Trade Commission, American Beverage Association, PepsiCo, Canadian Sugar Institute, FTC, Health, American Beverage, Consumer Locations: dietitians, FTC’s

☆ The No. 1 industry Gen Z wants to work in, according to new research—it's not tech
▼ + stars: | 2023-11-14 | by ( Morgan Smith | ) www.cnbc.com time to read: +1 min

Media and entertainment is the top industry Gen Z wants to work in, beating tech, health care and education, according to a new report from Samsung and Morning Consult. The report, which surveyed over 1,000 Americans ages 16 to 25, found that Gen Z values flexible, creative jobs and careers where they can maintain a healthy work-life balance. Work-life balance trumps job securityTo be fair, 2023 has been a tough year to work in media and entertainment. Even so, Gen Z is a social generation that places a high value on community and societal impact over job security in their careers, Woo points out. Gen Z wants to become influencers — or have the freedom to change their minds

Persons: Z, Ann Woo, Woo, Gen Z Organizations: . Media, Samsung, Samsung Electronics America, Media, WGA, SAG, Entertainment, of Labor Statistics Locations: Silicon Valley

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ Startup Bindery wants to help creators become publishers with their own imprints. Here's its pitch to authors and influencers — and the financial terms.
▼ + stars: | 2023-09-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Startup Bindery, which has raised $1.3 million, lets creators start their own publishing imprints. Here's what the company is pitching to authors and creators, and what it will look like. A new startup, Bindery, wants to leverage the power of BookTok to let creators become publishers. With Bindery, Kaye wants to cater to authors who don't often get recognized in traditional publishing, and who don't have the social-media audience or the time to consider self-publishing. Thorne spoke with Kaye, and asked him the questions she and other authors had about rights protections for authors.

Persons: TikTok, Matt Kaye, influencer Jaysen Headley, YouTuber Ali Goodwin, Kathryn Budig, Jack Conte, Kaye, Meg Harvey, Bindery, tastemakers, they'll, Rebecca Thorne, Thorne

☆ Gen Z is ditching wedding traditions and embracing TikTok trends
▼ + stars: | 2023-08-31 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +9 min

The wedding industry is beginning to see the fallout of this shift away from tradition. That meant "wedding TikTok" — with its dancing groomsmen and videographers turned influencers — was the next best thing. "So it is time for us in the wedding industry to expand the definition of what a perfect day means." Adrienna McDermott spent nine years in the wedding industry before starting a marketing agency for wedding professionals called Ava and the Bee. "It really opened up my eyes for the power of TikTok," Lee said.

Persons: Ashley Klimper, wasn't, videographers, influencers —, who's, Klimper, Jimmy Choo, —, Vishal Joshi, Melanie Breault, She's, Stephanie Kirk, they're, fiancé, they've, Grace Lee, Birdy, Birdy Grey, Lee, Joshi, Joy, Adrienna McDermott, Ava, millennials, Zers Organizations: Service, Signet, expos, Facebook, swatch Locations: Wall, Silicon

☆ Here’s what it takes to become an ‘It Girl’ today
▼ + stars: | 2023-08-29 | by ( Diana Pearl | ) edition.cnn.com time to read: +8 min

Today, it’s a job in and of itself — one that, to do successfully, requires a team behind you. Richie Grainge had been working as a model for years, and was also known as the little sister of 2000s It girl Nicole Richie. Madison McGaw/BFA.com/ShutterstockGetty has all the makings of a classic It girl — famous family, beautiful looks, a distinct sense of style. “It takes a different kind of confidence to be a little more quiet and still be noticed,” said Baruch. “Even if you have the tools and are following all the calculations of what it takes to be an It girl, it still might not pop,” said Delmonte.

Persons: aren’t, they’re, Clara Bow —, it’s, Andy Warhol, Edie Sedgwick, Bianca Jagger, Carolyn Bessette, Kennedy, Alexa Chung, Jagger, ”, Jeni Rose, That’s, Sofia Richie Grainge, she’s, Jo Malone, Richie Grainge’s nuptials, Liat Baruch, Richie Grainge’s, that’s, We’ve, Anne Hathaway, Erin Walsh, Valentino minidress, Richie Grainge, Nicole Richie, Robyn DelMonte, Ivy Getty, J, Paul Getty, Madison McGaw, Shutterstock Getty, Savannah Engel, —, “, ” Getty, Engel, Federica Parruccini, ” Parruccini, Getty, Hailey Bieber, Rose, John Springer, It’s, influencers, Baruch Organizations: The, Fashion, CNN, Cannes Film, Vogue, San, &, Cannes, Rhode Locations: South, France, Maybelline, Los Angeles, San Francisco, Savi, “

☆ Andrew Tate, Ashley St. Clair, and Billy Markus are among the Twitter personalities who say they're getting thousands of dollars under the site's new ad-revenue program
▼ + stars: | 2023-07-14 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

In some cases, Twitter has told them to expect tens of thousands of dollars. Billy Markus, the creator of Dogecoin who has 2.1 million followers, tweeted on Thursday that he was getting $37,050. Several accounts connected to Musk were told they'd also be getting payments. Sawyer Merritt, a Tesla investor who posts regular commentary about Musk's businesses, tweeted that Twitter would pay him $6,465. "It makes a lot of cents to create here!," Twitter CEO Linda Yaccarino tweeted on Thursday after the program was announced.

Persons: they're, Andrew Tate, Elon Musk's, Billy Markus, Dogecoin, Brian, Ed Krassenstein, Ed, Ashley St, Claire, she'd, Ian Miles Cheong, Benny Johnson, he'd, Rogan O'Handley, Wokeness, Twitter, Musk, Zuby, they'd, Jonas Lismont, Sawyer Merritt, podcaster Jason Calacanis, Linda Yaccarino Organizations: Morning, Twitter, Meta Locations: Romania

☆ The 'Bitcoin Family' has a special algorithm that tracks moon cycles — and it's helped them gain 50% since the bear market bottom
▼ + stars: | 2023-07-11 | by ( Mackenzie Sigalos | ) www.cnbc.com time to read: +13 min

Didi Taihuttu in Lagos, Portugal MacKenzie SigalosTaihuttu's indicator considers a mix of inputs, including directional trading data and moon cycles. Moving Average Convergence Divergence (MACD) compares two moving averages of a cryptocurrency's price by subtracting the 26-period exponential moving average (EMA) from the 12-period EMA. When the 50-day moving average crosses below a falling 200-day moving average, it is known as the Death Cross , signaling a bear market may be imminent. When the 50-day moving average crosses below a falling 200-day moving average, it is known as the , signaling a bear market may be imminent. Price chart showing the 'Didi BAM BAM' market indicator Didi TaihuttuAnd then there are the intangible price influencers — like moon phases.

Persons: Thailand Didi Taihuttu LAGOS, Didi Taihuttu, Portugal MacKenzie Sigalos Taihuttu's, Bitcoin, Taihuttu, DAI —, Didi, Portugal MacKenzie, Portugal —, Portugal Didi Taihuttu, Mayer, It's, Price, —, I'm, Didi Bam Bam, Thailand Didi, ChatGPT, Goldman Sachs, Marco Argenti, Goldman, Louisa, David Solomon, Morgan Stanley, Morgan, Jeff McMillan, — CNBC's Ryan Browne Organizations: CNBC, Didi BAM, BAM, Bollinger Bands, Bollinger, Lightning Networks Locations: Phuket, Thailand, PORTUGAL, Lagos, Algarve, Taihuttu, bitcoin, Portugal, cryptocurrency, ChatGPT

☆ Instagram's new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what's missing.
▼ + stars: | 2023-07-05 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Instagram's new app, Threads, launched Wednesday, a day earlier than expected. Many creators and celebrities gained early access to the new text-based app this week. Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. The new Instagram Threads app was briefly accessible from desktop on Wednesday. Screengrab/Threads; Insider/Sydney BradleyAt Meta this week, staffers were busy recruiting influencers and celebrities to join the app via early access.

Persons: —, Lauren Godwin, Godwin, Avori Henderson, Lonnie Marts, Elon Musk, Roberto Nickson, Nickson, Sydney Bradley, Meta, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Henderson, Adam Mosseri, Mosseri, Bluesky, We're, it's Organizations: Twitter, Meta, Sydney, ActivityPub Locations: influencers

☆ How nano influencers on Instagram make money with under 10,000 followers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

Persons: that's, Brand, Baiden, Izea, Read, Christopher Aumueller, influencers — Organizations: Insider, YouTube, Facebook, Twitter, NCAA Locations: Instagram

☆ How to get sponsored on Instagram and get paid brand partnerships, according to influencers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Some brands, like Dunkin Donuts or jewelry brand Mejuri, are known for their partnerships with micro influencers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

Persons: Emma Cortes, Cortes, JaLisa Vaughn, Jefferson, Marrica Evans, influencers, Instagram, Dunkin, here's, Julie Tescon, Di Bratto, Kayla Compton Organizations: Nissan, Karma, LinkedIn, DMs, Instagram

☆ How Do Instagram Influencers Make Money and How Much They Earn
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Influencers on Instagram earn money in many ways. Influencers on Instagram can also earn commissions on affiliate links, profits from selling merchandise, and proceeds from monetization tools Meta has introduced. Instagram is even testing an ad-revenue sharing program that would let creators earn money for high-performing reels on the app. Here's a comprehensive breakdown of Insider's cover on How much money Instagram influencers make:How much money Instagram influencers make from brand dealsMany influencers earn money on Instagram by working with brands on sponsored content. Read more:Reselling clothingResale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many Instagram creators.

Persons: influencers, Agutu, Nate White, Jour'dan Haynes, Meta, Instagram influencers, Instagram, Read, Huda Organizations: Insider, Facebook, YouTube, Meta

☆ How to get sponsored on Instagram and get paid brand partnerships
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Most of that revenue came from brand deals, she told Insider. And Instagram itself is getting in on the action with a new creator-brand marketplace where partnerships can be made through DMs. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

☆ Financial advisors have met their match in TikTok
▼ + stars: | 2023-06-14 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +5 min

The impact of artificial intelligence on Wall Street has plenty of people concerned, but some financial advisors fear a much more sinister opponent. Financial advisors are right to be concerned. A 2022 survey found Gen Z was more likely to seek out financial advice from TikTok (34%) and YouTube (33%) than a financial advisor (24%). Couple that with their often obsessive consumption of social media, and you start to see why financial advisors never had a fighting chance. More on why advisors are worried about young people turning to TikTok for help with their finances.

Persons: Dan DeFrancesco, we've, James Gorman's, Morgan Stanley, David Solomon, Goldman Sachs, Samantha Lee, Insider's Lindsay Dodgson, Z, they've, that's, Kelsey Wells, Kyle Davies, Su Zhu, Davies, Zhu, Brian, Lisa Sugar, David Solomon can't, Let's, Jeffrey Cane, Nathan Rennolds Organizations: Insider, YouTube, Arrows, Avid Capital Advisors, Wall, LinkedIn Locations: Dublin, Bali, Miami, South Beach, New York, San Francisco, Chicago, London

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