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☆ For some Spring Festival revelers in China, traditional attire adds an element of time travel to celebrations
▼ + stars: | 2024-02-12 | by ( Maggie Hiufu Wong | ) edition.cnn.com time to read: +8 min

For instance, Yu Garden in Shanghai, which hosts a 40-day Spring Festival lantern fair, has become a popular destination for Hanfu fans. The nearby commercial shopping district of Wujiaochang even hosted a Lunar New Year Hanfu parade to attract revelers to the area this year. It too has seen an increase in young tourists wearing traditional attire during visits, according to one local. Embracing traditionA woman wearing Hanfu strolls around the Spring Festival Flower Market in Guangzhou, China, on February 9, 2024. Others say the term “Hanfu” is too narrow, given the fluid sharing of influences among diverse ethnic groups in China.

Persons: they’ve, Taobao, Shanghai's Yu, Yu, influencers, ”, Cai Pa, ” Cai, it’s, Li, John Ricky, Hanfu, she’s Organizations: CNN, CNN — Tourists, Visual China, Getty, CNN Travel Locations: Suzhou, China, Shanghai, Hanfu, Seoul, Yu Garden, Wujiaochang, China’s, Hainan, Haikou, Qilou, Guangzhou, Anhui, gan

☆ Gen Z eats fast food like no other generation. From a love for spicy food to constant snacking, these are 8 traits that define their dining habits.
▼ + stars: | 2023-08-17 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "Any lingering traditional media that we do," like TV commercials, radio spots, and out-of-home ads, is "all for boomers and Gen X," she added. Execs told Insider it was "leveraging youth culture," including music, sport, influencers, and TikTok, to create an image of a "Gen Z-esque aspirational lifestyle." Wendy's has also been working with sports, gaming, and music companies to lure in Gen Zers, Loredo said.

Persons: Dickey, Rebhun, influencers, Carl Loredo, influencers –, Gen, Wingstop, Execs, Chipotle's Perdue, Zers, influencers Alexis Frost, Keith Lee, Chipotle, Wendy's, Loredo Organizations: El, El Pollo, Twitter Locations: Fortnite

☆ Adidas and AB InBev influencer hangover may return
▼ + stars: | 2023-08-03 | by ( ) www.reuters.com time to read: +3 min

LONDON, Aug 3 (Reuters Breakingviews) - Adidas (ADSGn.DE) and Anheuser-Busch InBev (ABI.BR) are showing some unexpected resilience in the face of influencer trouble. Belgium beer producer AB InBev, meanwhile, grappled with a different influencer headache. The world's largest brewer experienced an April consumer boycott after picking transgender influencer Dylan Mulvaney to promote its popular Bud Light brew. And while AB InBev say 80% of its consumers still look favourably or are neutral on Bud Light, the brand was dethroned as the top selling U.S. beer in May. Still, Adidas trades at 10 times its forecast 2025 EBITDA, below its peer Nike's (NKE.N) 16 times, and AB InBev trails Heineken (HEIN.AS) by an even larger margin.

Persons: Kanye West, Ye, influencer Dylan Mulvaney, Bud Light, Karen Kwok, Lisa Jucca, Sharon Lam Organizations: Adidas, LONDON, Reuters, Anheuser, Busch InBev, InBev, Heineken, Twitter, Thomson Locations: Garden City , New York, U.S, Belgium, North America, Mexico

☆ ‘Secret Chef’ is just one of the delicious shows out this week
▼ + stars: | 2023-07-01 | by ( Lisa Respers France | ) edition.cnn.com time to read: +4 min

Something to sip on…David Chang is an executive producer and one of the stars of "Secret Chef." Jim Fiscus/ HULUReminder that I simply adore movies and shows that celebrate food. “Guided by a mischievous animated talking hat, the chefs are tasked to perform a series of cooking challenges. With their true identities concealed, everything will be hidden except the one thing that matters most … the food.”Yes, please! “Is It Cake?” is over on Netflix, while “Secret Chef” is currently streaming on Hulu.

Persons: let’s, David Chang, Jim Fiscus, ”, –, Angela Bassett, Mike Coppola, Bassett, Tina Turner, “, Oscar, I’m, Lily, Rose Depp, Abel, Eddy Chen, Abel “, Madonna, Tesfaye, “ I’ve, ‘, Bowie, ” Tesfaye, Can’t, Kevin Baker, Henry Cavill, Cavill, Liam Hemsworth Organizations: CNN, Hulu, Netflix, Marvel Studios, HBO, Warner Bros . Locations: Hulu, Hollywood , California

☆ Gen Z eats fast food like no other generation. From a love for spicy food to visiting restaurants in big groups, these are 6 traits that define their dining habits.
▼ + stars: | 2023-04-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +2 min

They eat with their phones first and are pulled in by influencer marketingd3sign/Getty ImagesGen Z diners like their food to be "Instagrammable," the execs said. But as well as organic content, restaurants are paying influencers to advertise their products. Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "We noticed massive fanfare around the viral hack and partnered with the creators to officially add the Fajita Quesadilla to our menus for our Gen Z superfans," Perdue said.

☆ Content creator Josh Harmon has 4 million TikTok followers and 2 million YouTube subscribers. Here's how he's preparing for the impending recession.
▼ + stars: | 2022-12-11 | by ( Stephanie Stacey | ) www.businessinsider.com time to read: +5 min

He told Insider that some of his fellow content creators have had brand deals axed mid-production. Now he's self-employed, "the highs are higher and the lows are lower," Harman told Insider. Harmon told Insider: "If the content stays good, the fans stay engaged." Harmon told Insider he always replies promptly and politely to professional partners — and he aims to complete all commercial work ahead of schedule. Harmon told Insider creators need to be "clear with companies" about their budgets — and they shouldn't let themselves feel pressured to accept anything less.

☆ The future of fashion is in everyone's hands
▼ + stars: | 2022-09-20 | by ( Sponsor Post | Created Insider Studios With Electrolux | ) www.businessinsider.com time to read: +9 min

And while many global economies and industries are still in recovery, it could be said that fashion — and sustainable fashion — is not only recovering but in the midst of a revolution. Power to the consumer: Environmental solutions within reachElectroluxWhat if the future of sustainable fashion is already within reach – literally? Butani said that small changes to our behaviours and "breaking the pattern" of legacy habits holds the key to making more sustainable fashion choices. Which is why Electrolux's partnership with Rave Review, an upcycling fashion house, is so relevant. If you would like to discover more about sustainable fashion practices and how Electrolux is shaping the future of garment care, please visit our website

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