Several of its top talent have revolted against the company on social media over the past year. Beginning in late 2022, Nordan "FaZe Rain" Shat posted a series of YouTube videos criticizing FaZe's leadership and spending decisions. He would oversee the brand alongside Thomas "FaZe Temperrr" Oliveira, FaZe's proposed president, and Yousef "FaZe Apex" Abdelfattah, set to become FaZe's COO. GameSquare CEO Justin Kenna, a former CFO at FaZe, said he knew he needed buy-in from FaZe talent for the deal to move forward. GameSquare wrote in a press release announcing its FaZe deal that it expects to record more than $18 million in savings by cutting "duplicate corporate costs" and other expenses following a merger.

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Persons: Shat, FaZe's, influencer Richard, FaZe, Bengtson, GameSquare, Thomas, Oliveira, Yousef, Justin Kenna, Kenna, Bengston, Lee Trink, Tyler, Ninja, Blevins, we're Organizations: FaZe, Nasdaq, Ninja Labs