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☆ My son's video game habit worried me but it fueled his interest in coding, robots, and AI. At age 16, he won $55,000 at a science fair.
▼ + stars: | 2024-06-17 | by ( Morgan Mcfall-Johnsen | ) www.businessinsider.com time to read: +5 min

It helped him, especially in his science fair projects. They both used their coding skills later when they developed AI models for their science fair projects. But video games might have taken my son a step further. John and Pauline did their next science fair project together, expanding on the concept with tomato plants and a rover. John Benedict Estrada and Pauline Estrada stand in front of their science fair project at Regeneron ISEF.

Persons: —, Maria Estrada, It's, they've, John, Mario, Pauline, Dexter, Estrada's, Gordon E, Moore, John Benedict Estrada, Pauline Estrada, ISEF Organizations: Service, Fresno State, Business, Nintendo, PlayStation, Regeneron, Science, Engineering, University of California Locations: ISEF, Berkeley

☆ Apple just formed a bullish golden cross chart pattern
▼ + stars: | 2024-06-14 | by ( Alex Harring | ) www.cnbc.com time to read: +1 min

The maker of iPhones and iPads has formed a "golden cross," a technical indicator signaling when a stock's moving average over the last 50 days rises above the same moving average tracking the last 200 days. It's the first time since March that Apple's 50-day moving average trades above its 200-day counterpart. Despite the outperformance, Apple shares have advanced less than 11% this year, underperforming both the broad S & P 500 and technology-heavy Nasdaq Composite . While the golden cross can indicate upside momentum, Wall Street expects a correction ahead. AAPL 5D mountain Apple, 5-day Correction: A previous version misstated when Apple's previous golden cross pattern took place.

Persons: Siri, LSEG Organizations: Apple, Apple Intelligence, Nasdaq Locations: Silicon Valley

☆ Stocks making the biggest moves midday: Affirm, General Motors, Apple and more
▼ + stars: | 2024-06-11 | by ( Sean Conlon | ) www.cnbc.com time to read: +3 min

Affirm Holdings – The stock popped nearly 7% following the announcement that its buy now, pay later loans will be embedded into Apple Pay as an option for purchases. U.S. Apple Pay users on iPhones and iPads will be able to use the option later this year, the company said in a filing. General Motors – The automaker's stock added about 2% after announcing a $6 billion share repurchase program. Apple – The stock jumped around 6% one day after the iPhone maker announced its artificial intelligence strategy at its Worldwide Developers Conference . GameStop – The stock rose about 2%, trimming losses after its recent slide.

Persons: General Motors, Siri, Keith Gill, Pierre Brondeau, Mark Douglas, Ronaldo Pereira, Elliott, Lee Cole, FactSet, —, Alex Harring, Samantha Subin, Lisa Kailai Han, Pia Singh, Sarah Min, Jesse Pound Organizations: Apple Pay, Apple, General, GM, Worldwide Developers, OpenAI, GameStop, FMC, JPMorgan, Reuters, Apollo, Kyndryl Holdings, Southwest Airlines –, Academy Sports, Bank of America Locations: Southwest

☆ Apple's iPad calculator looks freaking awesome
▼ + stars: | 2024-06-11 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +2 min

The new OS18 also brings a calculator app to the iPad — a feature the device never had. The app looks a lot like the iconic orange and white calculator users have long seen on the iPhone. Math Notes will automatically be accessible in the preexisting Notes app. New calculator feature revealed at Apple WWDC 2024. Apple's calculator seems less impressive than OpenAI's GPT-4o, which can look at a math problem and verbally talk the user through the solution step-by-step.

Persons: —, iPads, Apple, Gene Munster Organizations: Service, Conference, Apple Intelligence, Business, Apple, Big Tech, Deepwater Asset Management

☆ Affirm buy now, pay later loans will be embedded into Apple Pay later this year
▼ + stars: | 2024-06-11 | by ( Hugh Son | ) www.cnbc.com time to read: +1 min

Apple device users will soon be able to tap into buy now, pay later loans from Affirm for purchases, the companies said Tuesday. Affirm will surface as an option for U.S. Apple Pay users on iPhones and iPads later this year, the San Francisco-based fintech company said in a filing. "This provides users with additional payment choices, and offers the ease, convenience and security of Apple Pay alongside the features users love in Affirm – flexibility, transparency and no late or hidden fees," Affirm said in an email statement. The move is a boost to Affirm and the buy now, pay later sector in general. But the fact that Apple decided to also allow Affirm products in its ecosystem shows that the fintech company has something unique to offer.

Persons: iPads, Apple's, Dan Dolev Organizations: Apple, Mizuho Securities Locations: San Francisco

A.I., the Apple wayAfter months of anticipation, Apple finally introduced its plan to infuse its products with artificial intelligence: Meet Apple Intelligence, which weaves the technology into core features of iPhones, iPads and Macs. But while the tech giant announced a slew of new features, the announcement reflected a very Apple-like cautious approach to A.I. Yes, the company will add OpenAI’s ChatGPT to Siri — but it’s leaving the door open for adding other chatbots. It all suggests that Apple is hedging its bets (or is simply behind its rivals), while slowly ramping up what A.I. iPhone users will be able to direct queries to the latest version of ChatGPT if Siri can’t handle them on its own.

Persons: Siri —, OpenAI, Siri can’t Organizations: Apple, Apple Intelligence, Worldwide

☆ AI is getting very popular among students and teachers, very quickly
▼ + stars: | 2024-06-11 | by ( Eric Rosenbaum | ) www.cnbc.com time to read: +7 min

Khan recently told CNBC that its AI tool will expand from 65,000 students to one million students next year. It also recently announced that Microsoft is paying so that AI can be offered to teachers across the U.S. free of charge. In fact, teachers were the only demographic polled where year-over-year favorability declined, though a majority (59%) still have a positive view of AI chatbots. Minority groups are adopting AI for education at higher rates, including the teachers and parents who are using AI to help children. Black and Hispanic K-12 students and undergraduates were more likely to use AI for school.

Persons: Hyoung Chang, ChatGPT, Ethan Mollick, Sal Khan, Khan, CNBC's, Sam Altman, Greg Brockman, zeroed, Mollick, It's, Nadia, Alan Turing's Organizations: Getty, Microsoft, Apple, Impact Research, Walton Family Foundation, Learning, University of Pennsylvania's Wharton School, Khan Academy, CNBC, Teachers Locations: Denver, Newark , New, U.S

☆ Apple's big keynote should make plenty of startups nervous
▼ + stars: | 2024-06-11 | by ( Ana Altchek | ) www.businessinsider.com time to read: +1 min

Apple's WWDC event unveiled AI features that should make some startups nervous. Apple has a history of making a particular app or service seem irrelevant by building a rival feature into iPhones or Macs. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . That was certainly the case during Apple's WWDC event this week, during which CEO Tim Cook and other executives detailed a host of AI features coming to iPhones, iPads, and Macs. This story is available exclusively to Business Insider subscribers.

Persons: Apple's, —, Tim Cook Organizations: Apple, Apple Intelligence, Service, Business

☆ Elon Musk threatens to ban iPhones at his companies if Apple integrates ChatGPT
▼ + stars: | 2024-06-11 | by ( Hanna Ziady | ) edition.cnn.com time to read: +4 min

London CNN —Elon Musk is not happy about a new partnership between Apple and ChatGPT creator OpenAI. “Apple has no clue what’s actually going on once they hand your data over to OpenAI,” Musk said in a separate post. OpenAI’s technology will support some of these new tools — for example, allowing users to direct questions to ChatGPT via their Apple devices. Greg Brockman, OpenAI president, said late Monday that ChatGPT would be integrated into Apple’s operating systems for iPhones, iPads and Mac computers. So Musk’s employees may have limited options if he wants to ban rival AI — or even OpenAI — from his companies.

Persons: London CNN — Elon Musk, OpenAI, ” Musk, Apple, Musk’s, Siri, Greg Brockman, We’re, Will, Sam Altman, ”, Catherine Flick, ” OpenAI, ” Matt Britzman, Hargreaves Lansdown Organizations: London CNN, Apple, SpaceX, Bluetooth, ” CNN, OpenAI, Developers, Apple Intelligence, Google, Samsung, Microsoft, Windows, Staffordshire University Locations: OpenAI, ”, England

☆ Here's what to expect from Apple's AI event and how to trade it
▼ + stars: | 2024-06-10 | by ( Samantha Subin | ) www.cnbc.com time to read: +3 min

The pressure is heating up on Apple to flaunt its AI potential at its annual Worldwide Developers Conference Monday. Shares of Apple have lagged major technology peers since the start of the year, rising just 1.5%. While the Apple event isn't typically regarded as a big market-moving stock catalyst, the highly anticipated announcement of new generative AI-enabled features changes the narrative this year, Woodring said. He added that shares tend to underperform the S & P 500 by 10 basis points on average on the day of the event. The analyst retained a $225 price target on Apple shares, implying 14% upside from Friday's close.

Persons: Morgan Stanley's Erik Woodring, Woodring, Siri, Tim Cook, Samik Chatterjee, Atif Malik, AAPL, Toni Sacconaghi Organizations: Apple, Developers, Nvidia, Microsoft, Mac, Citigroup, Google, Samsung

☆ Can Tim Cook sell you a new iPhone based on Apple's new AI features? It's a huge question for the company.
▼ + stars: | 2024-06-10 | by ( Peter Kafka | ) www.businessinsider.com time to read: +6 min

That's the scenario Apple sketched out Monday, when it tried to explain how it was integrating AI into its ecosystem. But it's also a very real problem for Apple since Apple is in the business of selling expensive, high-margin hardware. AdvertisementBut I do have a third, vibes-based theory about why the AI that Apple showed off didn't blow me away. And during Apple's Monday demo, the company played on both sides of that line: It would tell you that Apple's AI could instantly make your writing better. In Apple's framing, that's AI that's helpful, but not creepy; immediately useful, but not too disruptive.

Persons: —, Apple, it's, we've, Tim Cook, Craig Federighi Organizations: Service, Business, Apple, iPhones, AIs Locations: emojis

☆ Check out the coolest things Apple's AI can do
▼ + stars: | 2024-06-10 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +4 min

Read previewApple finally showed off its contribution to the AI wars, and there are some pretty cool use cases for it. The company made a splash with its AI announcement for Apple Intelligence during a keynote Monday at its annual WWDC event. CEO Tim Cook called Apple Intelligence "the new personal intelligence system that makes your most personal products even more useful and delightful." AppleApple Intelligence can also help with tasks that require knowledge of your "personal context," said Craig Federighi, Apple's senior vice president of software engineering. Apple Intelligence will also open up a new world of possibilities for Siri, said Kelsey Peterson, Apple's director of machine learning and AI.

Persons: —, Tim Cook, Craig Federighi, Apple's, Federighi, Siri, Kelsey Peterson, you'll, Stacey Organizations: Service, Apple Intelligence, Business, . Apple Intelligence, Apple Apple Intelligence Locations: New York

☆ Best Buy posts another quarter of sluggish consumer electronics demand
▼ + stars: | 2024-05-30 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +5 min

A Best Buy store stands outside of a Brooklyn mall on August 29, 2023 in New York City. Best Buy on Thursday missed Wall Street's quarterly sales expectations, but stressed higher profits and lower costs as softer demand for consumer electronics continues. Adjusting for one-time items, including restructuring charges, Best Buy reported earnings of $1.20 per share. She did not specify the number of layoffs, but said Best Buy would invest in areas that could drive growth, like artificial intelligence. Best Buy on Thursday adjusted its full-year capital expenditures forecast to an estimate of $750 million, down from as much as $800 million.

Persons: Corie Barry, Barry, Matt Bilunas Organizations: LSEG, Apple, Microsoft Locations: Brooklyn, New York City, U.S, Minneapolis

Here's a rapid-fire update on all 33 stocks in Jim Cramer's Charitable Trust, the portfolio we use for the CNBC Investing Club. Below $200 a share is the level we'd get interested in buying more Salesforce stock, Jim said. The industrial name will continue to be a beneficiary of the AI trade due to Eaton's booming data center business. Alphabet : If this mega-cap name experiences a move lower, investors should scoop up shares, Jim said. Nvidia : There's not much more to say about Nvidia in light of another blowout earnings report and the strong guidance accompanying it.

Persons: Jim Cramer's, Jim, Apple's, Goldman Sachs, Salesforce, We've, Danaher, he'd, Walt Disney, We're, Estee Lauder, Eaton, Ford, Motors, Mary Dillon's, It's, Linde, Eli Lilly, Mark Zuckerberg's, Morgan Stanley, we're, Stanley Black, we've, Wynn, Jim Cramer, Michael M Organizations: Jim Cramer's Charitable Trust, CNBC, Club, Apple, Abbott Laboratories, Abbott Labs, Amazon Web Services, Broadcom, Dell, Samsung, Costco Wholesale, Coterra Energy, DuPont De Nemours, DuPont, The, Eaton, Ford, GE Healthcare, Honeywell, Jim, Linde, Microsoft, Nvidia, Palo Alto Networks, Palo Alto, Change, Procter & Gamble, Constellation Brands, Constellation, Modelo, Corona, Federal Reserve, TJX, Marshalls, Wynn Resorts, Jim Cramer's Charitable, Traders, New York Stock Exchange, Santiago, Getty Locations: China, Dover, Eaton, U.S, Maxx, HomeGoods, Wells Fargo, Macau, New York City

☆ Best Buy surges on signs that the expected AI-driven PC and smartphone refresh is starting
▼ + stars: | 2024-05-30 | by ( Zev Fima | ) www.cnbc.com time to read: +8 min

Bottom Line This was a better-than-feared quarter from Best Buy. Services are an area that Best Buy can lean into and leverage to differentiate from online retailers like Amazon . Importantly, she noted that not only will Best Buy have the largest assortment of AI-enabled PCs but over 40% of that assortment will be exclusive to Best Buy. Going back to how Best Buy can compete with the likes of Amazon, Best Buy is working closely with vendors on marketing strategies and demonstrations to offer a "unique educational and interconnected digital shopping journey." Bimal Tandel photographs Bhavin Tandel and Dinesh Tandel, crew members on the Klara Oldendorff, in front of a Best Buy in Timonium, Maryland, U.S., March 29, 2024.

Persons: Corie Barry, we're, Barry, FactSet, Jim Cramer's, Jim Cramer, Jim, Bimal, Bhavin Tandel, Dinesh Tandel, Klara Oldendorff, Julia Nikhinson Organizations: LSEG, Services, Amazon, Computer, Target, Walmart, Costco, Barry, Apple, CNBC Locations: Timonium , Maryland, U.S

☆ China’s 618 shopping festival begins with biggest-ever Apple price cuts and a boycott
▼ + stars: | 2024-05-22 | by ( Laura He | ) edition.cnn.com time to read: +4 min

Hong Kong CNN —Apple is offering unprecedented price cuts in China as big brands and retailers launch promotions for the annual “618” shopping festival in the face of sluggish consumer demand. The JD.com Inc. headquarters during a ceremony marking company's 20th anniversary and 618 shopping event in Beijing, China, on Sunday, June 18, 2023. The 618 shopping festival, a key barometer of consumption in the country, has seen growing competition by e-commerce sites and retailing brands to offer discounts. One statement, issued by 10 publishing houses in Beijing, said the boycott was a necessary move to “maintain the stability and prosperity” of the book publishing market. Even major state-owned publishing companies voiced opposition to “chaotic” price wars.

Persons: Apple, Alibaba —, Alibaba, Rihanna, iPads, ”, Jefferies Organizations: Hong Kong CNN, Apple, Huawei, Vivo, JD.com, Inc, Bloomberg, Getty, Counterpoint Research, Xiaomi, Shanghai Century Publishing Locations: Hong Kong, China, Shanghai, Beijing

☆ Passengers on SQ321 Singapore Airlines flight describe nightmare at 37,000 feet
▼ + stars: | 2024-05-21 | by ( Jessie Yeung | Alex | ) edition.cnn.com time to read: +5 min

CNN —Passengers on a Singapore Airlines flight hit by severe turbulence on Tuesday described a sudden, dramatic drop as “all hell broke loose” on board the Boeing airliner carrying 229 passengers and crew. Flight SQ321 was cruising at 37,000 feet from London to Singapore when flight tracking data shows the plane rapidly plunged before climbing several hundred feet, then repeated the dip and ascent, for about 90 seconds. At first, “the flight was perfectly normal,” said passenger Andrew Davies, who was traveling to New Zealand for business. He described the flight as “quite smooth … I don’t remember any turbulence at all.”Many passengers were having breakfast at the time of the incident. The interior of Singapore Airline flight SQ321 is pictured after an emergency landing at Bangkok's Suvarnabhumi International Airport, Thailand, on May 21.

Persons: ”, Andrew Davies, ” Davies, Reuters Davies, Geoff Kitchen, Davies, Dzafran Azmir, Azmir, Goh Choon, Kittipong Kittikachorn, Kitchen, Goh, Kitchen’s Organizations: CNN, Passengers, Singapore Airlines, Boeing, Singapore Airline, Reuters, Briton, Facebook, Singapore’s Ministry of Transport, Thai, US National Transportation Safety Locations: London, Singapore, New Zealand, Thailand, Bangkok, Australia, Malaysia, United Kingdom , New Zealand, Spain, United States, Ireland

☆ I'm an American mom living in France. I've never seen a screen out during meal time and French kids are always well-dressed.
▼ + stars: | 2024-05-20 | by ( Erica Jackson Curran | ) www.businessinsider.com time to read: +7 min

And yet, when I'm in Mom Mode with my 7-year-old son, Oliver, I just can't hide the fact that I'm American. This kind of helicopter behavior is fairly common among American parents — but less so in France. French kids are always impeccably dressedIt may sound like French kids are running wild, but that's not the case — and their wardrobes are evidence of that. I've rarely seen French kids with screens (or sodas) at a restaurant. AdvertisementWe've learned that French kids usually snack only once per day, during "gouter" which is around 4:30 p.m., when they get out of school.

Persons: Oliver, I've, —, that's, He's, he's, I'm, they're, iPads I've, Coke, We've Organizations: Service, Adidas Locations: Bordeaux, France, American, French

☆ Apple looks kind of ridiculous right now
▼ + stars: | 2024-05-15 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Apple, though, has kept pretty quiet about its own AI ambitions so far — and it's increasingly obvious. "The buzz around AI, and specifically GenAI, has been so deafening that Apple is noticeable by omission," Dipanjan Chatterjee, vice president and principal analyst at Forrester, told Business Insider. Still, if the rumors about OpenAI or Gemini iPhone integration are true, this week's "strong announcements actually would bode well for Apple," William Kerwin, an analyst at Morningstar, said. AdvertisementThe analyst told BI that the new iPad rollout is simply an "appetizer to the real meat and potatoes" of Apple's AI strategy, expected to be announced at the WWDC in June.

Persons: —, Sam Altman's, Google's, Dipanjan Chatterjee, Forrester, Chatterjee, Gene Munster, it'd, Apple's, bode, William Kerwin, Siri, Dan Ives Organizations: Service, Big Tech, Business, Apple, Conference, Google, Deepwater Asset Management, Morningstar, Microsoft

☆ Apple is letting you control your iPhone and iPad with your eyes
▼ + stars: | 2024-05-15 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +1 min

Eye Tracking will let users control their iPhones and iPads by noticing where they look. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementApple will soon let iPad and iPhone users control their devices with a glance of their eyes. The feature uses the front-facing camera to set up and calibrate, though Apple notes it doesn't access or share any data. This story is available exclusively to Business Insider subscribers.

Persons: There's, —, Apple Organizations: Apple, Global, Service, Business

☆ Apple desperately needs its Next Big Thing
▼ + stars: | 2024-05-14 | by ( Paris Marx | ) www.businessinsider.com time to read: +10 min

But after a decade of doing that, iPhone sales are slowing, revenue is down, and the company, again, needs to find its next big thing. Apple's own outlook suggests poor iPhone sales will persist, especially as sales in China rapidly decline. The drawbacks of Cook's divestment from product design and development are now becoming clearer. Both the EU and the US cases would also make some people more likely to switch to a cheaper phone, which would threaten iPhone sales even further. The drawbacks of Cook's divestment from product design and development are now becoming clearer.

Persons: Steve Jobs, Jobs, Apple, Tim Cook, Cook, haven't, Steve, Tripp Mickle, Jony Ive, we've, wouldn't, Let's, aren't, Peter Kafka Organizations: Apple, Apple Watch, IBM, Google, EU, Bloomberg, Nasdaq, Business Locations: China, Asia, India, Indonesia

☆ Apple's new iPad Pro is thin and fast, but the software needs an update
▼ + stars: | 2024-05-13 | by ( Todd Haselton | ) www.cnbc.com time to read: +8 min

I've been testing the new iPad Pro for several days and what I found is that it's a very nice iPad. The game will look better once Activision Blizzard releases an update enabling improved graphics for the M4 iPad Pro. 2024 13-inch Apple iPad Pro Todd Haselton | CNBCThe new iPads Pro support Apple's updated $350 Magic Keyboard for iPad Pro (the 11-inch version is $300). 2024 13-inch Apple iPad Pro Todd Haselton | CNBCThe updated Apple Pencil Pro is also a lot of fun. What's bad2024 13-inch Apple iPad Pro Todd Haselton | CNBCHere's my biggest gripe about the Pro models: The software, iPadOS, is what you'll get on any other iPad.

Persons: I've, Apple hasn't, Christoph Dernbach, Diablo, it's, Todd Haselton, hasn't, Apple, Slack, you've, Tim Cook Organizations: Apple, Getty, Pro, Activision Blizzard, CNBC, CNBC Here's, Conference, WWDC Locations: It's, 10hz

☆ Ukraine's pilots are flying high-risk 'wild weasel' missions first developed in the Vietnam War by the USAF, says defense analyst
▼ + stars: | 2024-05-11 | by ( Cameron Manley | ) www.businessinsider.com time to read: +8 min

Eastern Ukraine, a Ukrainian Air Force MiG-29 Wild Weasel fires off an AGM-88 HARM towards a Russian radar. (Summer ‘22) pic.twitter.com/IOeu7hzUxW — OSINTtechnical (@Osinttechnical) February 8, 2024The US Air Force pioneered SEAD tactics in the Vietnam War. The term "wild weasel" originated from Project Wild Weasel. This US Air Force anti-SAM strategy used direct attacks to suppress enemy air defenses, according to the National Museum of the US Air Force. But, he added Ukraine's tactics "go far beyond the classic wild weasel missions of Anti-Radiation Missile equipped aircraft."

Persons: —, UkrAF Su, McDonnell Douglas, Stuart Lutz, Gado, Seaman Anthony N, Frederik Mertens, Mertens, William LaPlante, Justin Bronk, Bronk, Russian SAMs, James Hecker, Kajsa Ollongren, Putin Organizations: Service, Ukraine's, US Air Force, Radiation, Business, Ukrainian Air Force, Air, National Museum of, US Navy, US, U.S . Navy, Communication, Hague, Strategic Studies, Radiation Missile, Defense, Washington DC, Wild, Technology, Royal United Services Institute, Russian SAM, United States Air Forces, Air Force, Space, Rygge Air Force Base, OLE BERG, Getty, Dutch Defense Locations: Ukraine's Soviet, Eastern Ukraine, Russian, Ukraine, Ukrainian, treetop, Vietnam, Libya, Iraq, Yugoslavia, London, Europe, Romania, Norway, AFP, Netherlands, Vilnius, Denmark, Crimea, Kerch

☆ The Apple 'crush' ad for the new iPad wasn't bad, actually
▼ + stars: | 2024-05-10 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

But seriously folks ... it's just an iPad ad. AdvertisementThere's been a huge backlash to the ad Apple put out this week to promote its updated iPads. In the ad, a hydraulic press squishes a piano, trumpet, books, paint cans — and then reveals the new iPad Pro. A YouTube channel dedicated to hydraulic press crush videos has more than 9 million followers. Let's say OpenAI made an ad crushing up books, newspapers, and magazines and then revealed the ChatGPT logo.

Persons: Apple, it's, —, There's, Steve wouldn't, Paul Graham, Steve Jobs, Let's, It's, OpenAI, they've Organizations: Service, Apple, YouTube

☆ People are tearing into Apple for its latest iPad commercial: 'Steve wouldn't have shipped that ad'
▼ + stars: | 2024-05-09 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The tech giant unveiled its latest iPad models on May 7. The ad certainly made a statement, just probably not in the manner that Apple intended. "Maybe hire Ridley Scott again next time instead," read one X post referencing the award-winning director behind the "1984" ad. Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.

Persons: —, Tim Cook's, 6PeGXNoKgG, Tim Cook, Joe B, Transue, Cook, Roger Rabbit, Apple, Ridley Scott, Y, Paul Graham, Graham, would've, Steve Jobs, Steve wouldn't, Jobs, Apple didn't Organizations: Service, Business, Venture, Apple, BI Locations: Cupertino

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