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☆ What happens when Taylor Swift wears your brand? One business reached its monthly sales goal in a day.
▼ + stars: | 2024-04-13 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +10 min

It was a $75 velvet mini skater dress from Little Lies, a small business in Scotland. The green dress Swift wore. When Swift wore the Little Lies dress, the business hit its month's sales target in a day. Meanwhile, Robertson is waiting for perhaps another Swift boom: The night Swift wore the Little Lies dress, she ordered a "whole bunch of other stuff," Robertson said. Have you bought something Taylor Swift wore or experienced the Swift bump at your business?

Persons: Taylor Swift, —, Jade Robertson, He'd, Robertson, Swift, we'd, Blake Lively, Sarah Chapelle, Taylor, Chapelle, Chappelle, Kat Cacho, Cacho, beanie Taylor Swift, Susan Bali, Michelle Wie West, Travis Kelce, Bali, Kelce, It's, she's Organizations: Service, Business, Kansas, Chiefs, Gillette, Swift, Kansas City's Westside Storey, Patriots, Super Locations: Scotland, New York City, Kansas, Swift, Bali

☆ John Cena says his agency tried to talk him out of his 'Barbie' cameo because it was 'beneath him'
▼ + stars: | 2024-02-24 | by ( Eve Crosbie | ) www.businessinsider.com time to read: +3 min

"The perspective from an agency standpoint was, 'This is beneath you,'" he told Howard Stern. Cena didn't take his agency's advice: he appears as Mermaid Ken in the blockbuster. Dua Lipa and John Cena have small roles as mermaid Barbie and Ken in "Barbie." Warner Bros."The perspective from an agency standpoint was, 'This is beneath you,' which I get that," he said. The actor, currently promoting his upcoming comedy "Ricky Stanicky," appears as Mermaid Ken with long, flowing blonde hair alongside Dua Lipa's Mermaid Barbie in several cutaway gags.

Persons: John Cena, Barbie, Howard Stern, Cena didn't, Ken, —, Margot Robbie, Ryan Gosling, America Ferrara, Simu Liu, They're, Cena, Greta Gerwig, Robbie, Margot, You'll, weren't, Ricky Stanicky Organizations: Service, Academy, Dua, Warner Bros Locations: Dua Lipa

☆ On Matthew Perry, Loneliness and Addiction - The New York Times
▼ + stars: | 2023-11-04 | by ( Patti Davis | Jillian Weinberger | ) www.nytimes.com time to read: +4 min

I started thinking about my own experience with addiction when Matthew Perry passed away. It’s a sense that you don’t really fit in, that everyone else sort of has it wired of how to get along in the world and you don’t. And I think it revs you up past that sense of isolation, past that sense of loneliness. Obviously, it doesn’t work like that because I don’t think anything really penetrates that. He went through a really rough addiction and we don’t know yet the cause of his death, but we know that he really ravaged his body.

Persons: Matthew Perry, —, it’s, you’re, I’m, gravitates

☆ Ethereum founder Vitalik Buterin travels the globe to keep crypto alive as the U.S. cracks down
▼ + stars: | 2023-09-22 | by ( Mackenzie Sigalos | ) www.cnbc.com time to read: +17 min

Today, the biggest challenge for Buterin and the ethereum community is making sure that it provides actual value to people. Buterin was named the world's youngest crypto billionaire at age 27 as the crypto market swelled to its peak in 2021. And he isn't, according to his own estimation, the be-all and end-all authority on the ethereum network. About the ethereum network, he says, "On the other hand, you've got your laptop. In terms of what's next for ethereum — Buterin says a big priority is focusing on privacy and scalability through zero-knowledge rollups.

Persons: Vitalik Buterin, Buterin, coder, doesn't, Czech Republic Pavel Sinagl, that's, clasped, Buterin wasn't, cryptocurrencies, Sam Bankman, Luna, they're, Dmitry, Vitalik, Dmitry Buterin, ethereum blockchains, you've, Satoshi Nakamoto, ethereum, — Buterin Organizations: CNBC PRAGUE, CNBC, Canadian, U.S . Tornado, Buterin, U.S, Securities and Exchange Commission, SEC, CFTC, People's Bank of China, tinker, Ethereum, Ethereum Foundation Locations: Prague, Russia, Czech Republic, Ukraine, Netherlands, Paralelní Polis, Holešovice, China, U.S, Africa, Argentina, Buenos Aires, San Francisco, CBDCs, Moscow, ethereum, Denver, Paris

☆ Forget snowbirds: 'Sweat birds' flee the heat of Texas and Arizona to spend summer in cooler northern climates
▼ + stars: | 2023-08-30 | by ( Jordan Pandy | ) www.businessinsider.com time to read: +8 min

It allows them to partake in outdoor activities in the summer and provides a change of scenery. "I have never been happy with the heat," Woudenberg told Insider. "Sweat birds" — or "fire birds," which Woudenberg prefers — ditch the heat and opt for a cooler experience in the summer by relocating north. Northern California provides some relief from the Dallas heat for one sweat birdChuck Anderson is originally from Nebraska but has lived in Dallas since 1980. He naturally gravitates toward warmer climates, he said, but Dallas' summer weather has become a bit too much.

Persons: Cindy Woudenberg, Woudenberg, it's, Mike Pennekamp, Galia, Mike, Chuck Anderson, Kim Anderson, Chuck Anderson Anderson, Anderson, Kim, Dallas, Realty Anderson Organizations: Service, Midwest, Dallas, Anderson, Realty Locations: Wall, Silicon, Phoenix, Woudenberg, Baldwin , Michigan, Grand Rapids, Arizona, Arizona and Michigan, Michigan, In Michigan, Lake Michigan, Florida, Idaho, Miami, snowbirds , Florida, South Florida, Driggs , Idaho, Jackson , Wyoming, North Carolina, Teton, California, Nebraska, Dallas, Colorado , Idaho, Montana, Truckee , California, Nevada, Reno, Lake Tahoe, Truckee

☆ How Merve Emre became the hottest — and most reviled — name in literary criticism
▼ + stars: | 2023-08-24 | by ( Anna Silman | ) www.businessinsider.com time to read: +40 min

Last winter, the 37-year-old literary critic and Wesleyan professor Merve Emre stood in front of a microphone in Rachel Comey's Soho boutique. While the others had largely opted to pull boldfaced names from the Review's archives — like a 1985 Gore Vidal piece about Tennessee Williams — Merve Emre would be reading Merve Emre. Emre has penned so many introductions for new anthologies and reissues that one fan joked on Twitter: "every new baby in 2024 comes with an introduction by merve emre." Courtesy of Merve Emre. Over her cocktail, Merve Emre told me what my profile on Merve Emre should be about.

Persons: Merve Emre, Rachel Comey's, Emily Greenhouse, Gore Vidal, Tennessee Williams — Merve Emre, Emre, Diane Williams, who's, Everyone's, Elena Ferrante, Jonathan Franzen, Rachel Cusk, Susan Sontag, Michael Roth, Reading Emre, merve emre, John Guillory, Dorothy Parker, Christopher Hitchens, Jon Fosse, Stephanie LaCava, Batuman, Lawrence, Alison Roman, Frank Gehry, Jason Stanley, someone's, they're, Anna Shechtman, Anne, Maggie Doherty, doesn't, Emre Emre, Roald Dahl's, Matilda, Myers, Briggs, you've, I've, Bain, Chris Bierly, I'd, Amy Lombard, Ferrante, She's, Christian Nakarado, Leo Carey, Jason, Nakarado, hasn't, Emre's, Altan, Emre lasered, Ara Osterweil, McGill, Beyoncé, Osterweil, Al Jazeera, sensitively, Ivy pricks, she's, Michael Berube, He'd, he'd, James Joyce, Simone de Beauvoir, Merve, Sarah Chihaya, —, Mary Butts, Leonora Carrington, Susan Taubes, Taubes, Durga Chew, Christian Lorentzen, Orhan Pamuk, Lena Dunham, Chew, Bose, Yale's, it's, she'd, Taylor Swift, Elif Batuman, Swift, Janet Malcolm, Charlie Kaufman, Roth, we're, What's, Natalie Portman, Mila Kunis, It's, Elizabeth Morache, Rebecca Zisser, David Bergman Organizations: The New York, McGill, Times, New York Magazine, The, Yorker, Wesleyan University, Reading, Twitter, McGill ,, Wesleyan, Ivy League, Yale, Shapiro Center, Creative, NBA, Harvard, Bain & Company, Insider Yale, HBO, Congress, NPR, American Academy of Arts and Sciences, New York, Yahoo, Oxford, Oxford . McGill, University of Oxford, Penn State, Fordham University, Boston, Intelligence Squared, Yale Science, University, Whitney Museum, Netflix Locations: Rachel Comey's Soho, McGill , Oxford, Columbia, Norwegian, New Haven , Connecticut, New Haven, Adana, Turkey, New York, Cambridge, Montreal, United States, chiseling, Turkish

☆ How Merve Emre became the hottest — and most divisive — name in literary criticism
▼ + stars: | 2023-08-24 | by ( Anna Silman | ) www.businessinsider.com time to read: +40 min

☆ Why WeWork may be the next hot meme stock
▼ + stars: | 2023-08-12 | by ( Matthew Fox | ) www.businessinsider.com time to read: +3 min

Warning investors you company could be on the verge of bankruptcy is not as bad as it sounds in meme-stock world. Companies that have recently warned of imminent bankruptcy have seen their stock prices soar. WeWork is the latest company to enter meme status with a surging stock price despite bad news. This week it saw its stock price soar as much as 162% after it warned investors of its financial troubles. The stock traded up as much as 49% on Friday, but eventually slashed those gains in half to about 20%.

Persons: WeWork, it's Organizations: Companies, Service, GameStop, AMC Entertainment Locations: Wall, Silicon, YCharts

☆ This tech fund manager has outperformed for 10 years using a unique 'value opportunity' strategy
▼ + stars: | 2023-08-02 | by ( Hakyung Kim | ) www.cnbc.com time to read: +4 min

Even in a year with a huge tech stock rally, Columbia Global Technology Growth Fund (CTYRX) stands out for its outsized gains. The final bucket in the portfolio is value opportunity names, or stocks that Narang and his team believe have valuations cheaper than the entire portfolio. He cited data from Alliance Bernstein showing that tech stocks in the most expensive and least expensive quintiles tend to outperform historically — suggesting the attraction of a balanced approach. "Returns seesaw between growth and value over various periods of time," he added, noting this year's growth-oriented tech rally after last year's drubbing. Global mandate Over the last 11 years managing the fund, Narang called its "global mandate" both the biggest challenge and opportunity for him.

Persons: Rahul Narang, Narang, we're, It's, Bernstein, Morningstar Organizations: Columbia Global Technology Growth, Nasdaq, Morningstar . Columbia Management, California Polytechnic State, JPMorgan, Microsoft, Nvidia, Broadcom, Columbia, chipmakers, NXP Semiconductors, Taiwan Semiconductor Manufacturing Co, Samsung Locations: Morningstar, India

☆ HGTV's Galey Alix wants to be a star. Will the spotlight crush her — or set her free?
▼ + stars: | 2023-07-25 | by ( Anna Peele | ) www.businessinsider.com time to read: +19 min

Alix is the creator and star of the HGTV show "Home in a Heartbeat With Galey Alix," which premiered in April and streams on Max. Galey Alix Gravenstein comes from a family of overachievers. Alix got to work with Jay Delgado, remaking Calloway's blank white box into a Galey Alix take on a rich person's beach house. In April 2021, Parker, who had no renovation experience, offered to help Alix with an install. He and Lauren Parker insist Alix is OK because she's able to ask people like them for help without fear.

Persons: Galey Alix, Nancy Meyers, Dale Moss, Alix, semiprivate, fiancé, Goldman Sachs, Joanna Gaines, Drew Scott, Alix gravitates, Jay Delgado, PJ Fetscher, Instagram, she's, she'll, Sonya Revell, —, It's, Goldman, I'm, Galey Alix Gravenstein, she'd, Alix didn't, Alix's fiancé, Carrie Calloway, who'd, Mac, Calloway, I'd, Lauren Parker, Parker, Delgado, Fetscher, Kay Marryshow, she's fallible, Phil, Alix's Instagram, it's, She's, Moss, of Moss, he's, Rebecca Zisser, Crystal, Anna Ruiz, Agency Gerard, Ester Gattuso, Susana Betancourt Organizations: grays, Goods, Fort, HGTV, Goldman, Target, University of Florida, Home Depot, Parker, Netflix, Crystal Cox, Agency, Agency Gerard Artists Locations: Italian, Fort Lauderdale, Max, Florida, overachievers, New York, Connecticut, fiancé's Connecticut, Westport , Connecticut, Target, Instagram, Australia, London, India , Puerto Rico, Wyoming, Orlando, peeking

☆ Mass layoffs are creating a new generation of founders building climate, health, and fintech startups
▼ + stars: | 2023-06-14 | by ( Tasmin Lockwood | ) www.businessinsider.com time to read: +4 min

Tech layoffs are fuelling an influx of new founder talent. Delivery Hero scaled down its ghost kitchen project and, despite being offered another role internally, Pankow exited in December 2022. As the cofounder of cybersecurity startup Simplyblock, he is part of a new wave of founders born of tech layoffs. In 2022, programme applications from founders working at tech companies that have made layoffs increased by 111% to 1,273. "As the world's strongest talent, capital and political will gravitates towards this issue, we are seeing founders building technology designed to leave a real impact," Klink added.

Persons: Rob Pankow, Pankow, Christoph Klink, Klink, Ling Walker, Patreon, Tasmin Lockwood Organizations: Meta, WIRED, Ventures Locations: Berlin, Patreon

☆ The I-Bond boom is about to end as rates on the inflation-protected assets set to plunge below cash yields
▼ + stars: | 2023-04-20 | by ( Matthew Fox | ) www.businessinsider.com time to read: +3 min

The 2022 boom in I-Bonds appears set to end as interest rates tied to the security plunge. I-Bonds are expected to pay an interest rate of just 3.8% next month as inflation cools down. I-Bonds will be less appealing to investors due to its long lock-up period and higher interest rates at money market funds. Interest rates for I-Bonds are estimated to fall to 3.8% in May as inflation continues to ease. The Treasury bond resets its interest rate every six months based in part on the latest inflation data.

☆ 4 strategies an influencer and creator coach used to grow her business to $380,000 in revenue last year
▼ + stars: | 2023-03-25 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Jade Beason is a full-time content creator and creator coach who used to work in marketing. She earned roughly $380,000 in revenue in 2022 from her coaching business, brand deals, and more. Influencer and creator coach Jade Beason more than quadrupled her revenue in a year. In 2022, she grew her revenue to £312,000, or roughly $380,000, largely through her coaching programs and brand partnerships. Beason shared the four main strategies that helped her grow her business and revenue, which she details in her podcast:1.

☆ 'How much press are you worth?' New calculator tackles inequality in missing persons stories
▼ + stars: | 2022-11-03 | by ( The Associated Press | ) www.nbcnews.com time to read: +5 min

It sounds morbid but the exercise is designed to call attention to “missing white women syndrome,” the tendency of news organizations to pay relatively little attention to missing people who don’t fit that category. According to the calculator, the disappearance of a 22-year-old white woman in New York would generate 67 stories. And a missing 25-year-old Black woman from New York would get eight. More than 92% of Americans would have heard about a 22-year-old missing white woman from Nevada, the tool says. There was no comparable data from when “missing white person syndrome” was first talked about two decades ago.

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