Michelle Phan, an early influencer and Ipsy co-founder, confused the beauty community when she stopped posting online in 2015.
Two years later, she restarted her makeup line, Em Cosmetics, which she bought back from L’Oréal, and sold her stake in Ipsy.
She even built vulnerability into the branding of her makeup line.
When I asked Camberos, the beauty executive, where he saw beauty culture today and where it was going, he said it was connected to the issue of mental health.
In September, Selena Gomez, who has been open about her bipolar disorder, introduced her own line, Rare Beauty.
they’re, it’s, Michelle Phan, ”, “, Rae, Relatability, ’, Sarah Brown, Widdows, —, gesturing, Camberos, Selena Gomez, Halsey, Kylie
L’Oréal, Ipsy, suds