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Investing in Women: The Future of Femtech
  + stars: | 2024-03-05 | by ( Bertha Coombs | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailInvesting in Women: The Future of FemtechThere is growing interest and investment in the women's healthcare sector, which has traditionally been overlooked, underfunded, and highly stigmatized, despite women making up 50% of the population and 80% of consumer healthcare decisions. We'll discuss key areas of growth and innovation, and the biggest opportunities for investment.
Persons: We'll
watch nowInvestors are ignoring a huge subsection of tech because it's considered "taboo" – despite the fact that it is set to be worth $1 trillion by 2027. But just 3.3% of digital health investment in the U.S. went towards women's health between 2011 and 2020, according to digital consultancy Rock Health. Research by Women's Health Access Matters suggests that a $300 million investment into improving female health could generate around $13 billion. It is now one of the largest companies in the FemTech space and has a revenue of $100 million. The issue of not understanding women's health – and the importance of female-specific health solutions – has deeper roots.
Persons: it's, Agostini, Karen Taylor, Tania Boler, Boler, Valerie Evans, they're, hasn't, Deloitte's Taylor, Brittany Barreto, we're, Barreto Organizations: Rock Health, Women's, Research, Getty, Centre for Health Solutions, Deloitte, CNBC, European Women, McKinsey & Company Locations: U.S
Investors are ignoring a huge subsection of tech because of its "taboo" nature – even though it is set to be worth $1 trillion by 2027. The term "FemTech" was coined in 2016, and it includes all tech and innovations designed to solve health issues suffered solely, differently, or disproportionately by women. But there are considerable gains to be made from the FemTech sector, including wider economic and social advantages. A $300 million investment into improving female health could generate around $13 billion, according to Women's Health Access Matters, a nonprofit organization focused on funding for women's health research. So, are investors missing out by ignoring FemTech?
Persons: vaginas, Tania Boler Organizations: CNBC
There's an opportunity for investors in pharmaceuticals that's been "underrepresented for a very long time," according to fund manager Philip Ripman of Storebrand Asset Management. The area is women's healthcare, according to Ripman, who manages the $1 billion Storebrand Global Solutions fund. In medical tech funding, only 2% was focused on non-cancer-related women's health conditions. The area of femtech — or software and tech products relating to women's health — is certainly growing. The Storebrand Global Solutions fund invests across four themes : smart cities, circular economy, equal opportunities and renewable energy.
Persons: Philip Ripman, Ripman, Pro, Stocks, Becton Dickinson, Gedeon Richter, annualized Organizations: Storebrand Asset Management, Global Solutions, Mckinsey Locations: femtech, U.S, Europe
Gilbert revealed how other founders of color can protect themselves amid banking uncertainty. Gilbert, who has raised $1.3 million in pre-seed VC, revealed how other founders can protect themselves amid banking uncertainty. Many of the women who were impacted by SVB, specifically the Brown women, noticed how quickly our government reacted. Founders need to find opportunities that will serve themIt's important that founders find opportunities that will protect them along the way. When SVB closed, I was pushed toward FWB by my investors as the bank opened floods of accounts for other women founders and founders of color.
Ida Tin wanted to study art at college when she accidentally landed herself a place on a business course – she then became a pioneer of an industry set to be worth more than $1 trillion. "I literally got lost in the hallways and I ended up in some office where they were waiting for a candidate to do [the business course interview]," Tin said as she explained her first steps into the business world. As Clue gained users, Tin realized there wasn't much of a community around women's health services and products, despite more and more coming onto the market. The term now covers all types of technology and innovation designed to address health issues that solely, or disproportionately, impact women's health, from menstrual cycle tracking apps and sexual wellness products to cardiovascular medical devices and mental health therapies. "And I have to say I have been surprised but I really see how it's resonating globally," she added.
VCs poured $13.5 billion into healthtech startups in 2022 — down nearly 50% from 2021. But a global slump and the tech downturn changed all of that, and funding into health startups fell by nearly 50% to $13.5 billion this year. AI-driven drug development and mental health startups also boomed during COVID-19 but have seen a funding dropoff in 2022. Tech that served underrepresented groups was spotlightedFrom menopause to mental health, health conditions that were billed as 'taboo' pre-pandemic have come to the forefront this year. Startups offering personalized treatments for niche issues or demographics, such as menopause app Vira Health, mental health platform MyMynd, and men's health platform Numan, all raised capital this year.
The tech giant's moves into women's health coincides with a funding winter for startups in the sector. Insider spoke to VCs about the challenges and opportunities this creates for women's health startups. When Apple rolled out the Apple Watch Series 8 in September this year, it cemented its growing footprint in the global women's health market. The aim is to give consumers a more consolidated view of their health data, an Apple representative said — but it's a step that could spell trouble for women's health startups. Funding into women's health has taken a dipThe tech giant's gradual monopoly over health data comes at a time when its apparent competitors — consumer women's health startups — are feeling the tech downturn.
The multibillion dollar global fertility market is ripe with opportunity. For investors thinking about the fertility market, pharma firms may come to mind. In fact, the number of employers looking at fertility benefits as a "must have" has skyrocketed, she said. The global market size for fertility within the private women's health market should reach $72 billion by 2027, a report by FemTech Focus and Coyote Ventures found. Just like there were a wave of fintech companies going public, she expects fertility companies to eventually follow suit.
"We are the Underground Railroad of 'Gattaca' babies and people who want to do genetic stuff with their kids," Malcolm told me. Ellison, meanwhile, who has two children in their 30s, has reportedly resumed having kids — with his 31-year-old girlfriend. "The person of this subculture really sees the pathway to immortality as being through having children," Simone said. The person of this subculture really sees the pathway to immortality as being through having children. Before she met Malcolm, Simone was convinced she wanted to live her life single and child-free.
Biotech startup Cradle just raised $5.4 million from Index Ventures and Kindred Capital. Check out the 16-slide deck Cradle used to raise the fresh funds. Inside that factory are proteins, which behave like machines," said cofounder Stef van Grieken. Amid a shaky economic downturn, van Grieken found that having a strong founding team — including Uber's first employee and a host of experienced biologists — helped with the fundraise. Investor appetite for generative AI and biotech has also remained stable, which was a boon, van Grieken added.
Caraway is a healthtech startup for college women that offers mental, physical, and reproductive care. This woman's experience is one example of how Caraway says it is working to provide personalized mental, physical, and reproductive health services via telehealth to Gen Z women in college. Care specialists provide direct education for students on mental health too, such as techniques to de-escalate stress and anxiety flare-ups. Other startups like Mantra Health, which raised a $22 million Series A last year, also focus on mental health for college students. So far, the startup has 13 "Caraway Campus Ambassadors," or interns, on college campuses in the states it's currently operating in.
A founder associate is a relatively new job open to career starters and young professionals. VCs help startups find founder associatesSandow said Atlantic Labs felt that, given the demand of founders, the fund should create a "structured work experience" for founder associates. Niklahs added that "most founders understand that a founder associate is not an executive assistant — they're far too expensive." "Candidates have to be hungry and have the drive to learn and go through everything with the founders," Sandow said. Salaries and exit opportunitiesAt VC firms, a founder associate is a full-time entry-level job.
We asked top venture capitalists to name the most promising women's health startups so far in 2022. The result is a list of 34 companies covering everything from menopause to cardiovascular health. Last year, funding for women's health startups exploded to an impressive $2.5 billion, about a threefold increase from the previous year, according to data from McKinsey and Rock Health. Some think the colloquial label "femtech" for women's health startups prevents investors from seeing the potential of the space. Insider asked top investors to nominate the most promising women's health startups they'd come across, both within and outside their portfolios.
Once a crowdfunding darling, sexual wellness startup Dame has now raised a $7 million Series A. The 8-year-old startup believes that women's sexual wellness is key to their overall health. Here's the pitch deck Dame used to raise funding from investors like Amboy Street Ventures. One startup linked the importance of sexual pleasure to overall health and well-being in order to secure $7 million in fresh funding from VCs. But sexual health startups make up a small but growing sub-sector of the $175.6 billion global digital health market, with a few that specifically focus on women's sexual pleasure.
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