With hits like World of Warcraft and Diablo, Blizzard Entertainment is considered a progenitor of the “forever game,” addictive experiences that players cannot put down because they seemingly never run out of quests to complete or gear to collect. As players fought through dungeons, slain monsters dropped loot, such as weapons and jewelry, that would empower their characters. Sometimes they were randomly rewarded with rare and exceedingly potent loot, much like pulling a slot machine and hitting the jackpot. The endless dopamine-inducing hunt was a winning formula that persuaded Diablo players over the past 26 years to invest hundreds, sometimes thousands, of hours into building the perfect character. But as the studio, now part of Activision Blizzard, prepares to release Diablo IV for computers and Xbox and PlayStation consoles on Tuesday, it is modifying its casino-like tactics to build a forever game for modern times.

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Persons: deviousness Organizations: Blizzard Entertainment, Diablo, Activision Blizzard, PlayStation