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Learn moreThe first general election presidential debate between President Joe Biden and former President Donald Trump airs tonight. We'll show you how to watch the presidential debate from anywhere, including free live streaming options. How to watch the presidential debate in the USThe first presidential debate will air on CNN on Thursday at 9 p.m. Check price at FuboHow to watch the presidential debate in the UKThe presidential debate will be available to watch on CNN Live in the UK, where subscriptions start at £1.99 a month. There is also an anticipated Vice presidential debate that will take place this summer.

Persons: Joe Biden, Donald Trump, Jake Tapper, Dana Bash, Tapper, Bash, Biden, Trump, We've, Max, ExpressVPN, Kamala Harris, Trump's Organizations: Business, CNN, Union, Trump, CNN.com, YouTube, Max, Sling, Sling TV, NBC, FOX, CBS, ABC, CNN International, Sky, BBC, CBC News Network, CTV News Channel, CBC Gem, CTV, Canadian Locations: CNN's Atlanta , Georgia, CNN's, Nashville , Tennessee, Canada

Where to watch Orphan Black Echoes in the USOrphan Black: Echoes airs on AMC on Sunday nights in the US. Shop at SlingWhere to watch Orphan Black Echoes in the UKAll episodes of Orphan Black: Echoes are available to stream on ITVX in the UK. Where to watch Orphan Black Echoes in AustraliaAll episodes of Orphan Black: Echoes are available to stream on Stan in Australia. Where to watch Orphan Black Echoes in New ZealandAll episodes of Orphan Black: Echoes are available to stream on TVNZ in Australia. How to watch Orphan Black Echoes with a VPNSign up for a VPN if you don't already have one.

Persons: Tatiana Maslany, Maslany, Krysten Ritter, Keeley Hawes, Ritter, Philo, Black, Lucy Organizations: Business, Clone, New, CTV, BBC America, AMC, Sling, TVNZ Locations: New Zealand, Australia, Zealand

☆ Digital advertisers want 'premium content' — but are in a battle over how to define it
▼ + stars: | 2024-06-18 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Read previewPublishers are racing to be known for "premium" content to keep advertising revenue afloat, but there's a swirling debate in the industry over how to define it. AdvertisementFor example, some broadcasters are pitching their streaming content as premium by selling it directly to advertisers without using third-party adtech companies. Broadcasters are gunning for control of streaming ad dollarsAt the same time, TV publishers are angling to define themselves as makers of premium content that appeals to advertisers. Instead of premium content, many advertisers are more concerned with premium audiences who are watching streaming content. Still, Gupta from U of Digital said that broadcasters have the upper hand in deciding what is considered premium content because there is a lack of high-quality content in streaming environments.

Persons: —, Max, Critics, Joe Root, Shiv Gupta, Gupta, Permutive's Root, Digital's Gupta, gunning, Rachel Eckerling Organizations: Service, Business, Hulu, Disney, Google, Trade, Association for National, Jounce Media, ANA, Universal, Broadcasters, Publicis, Precision, CTV, Publishers, Industry, Interactive

☆ Here are Thursday's biggest analyst calls: Apple, Nvidia, Tesla, Netflix, Alphabet, United, JPMorgan, Carvana, Broadcom & more
▼ + stars: | 2024-06-06 | by ( Michael Bloom | ) www.cnbc.com time to read: +8 min

Goldman Sachs reiterates Nvidia as buy Goldman said it's sticking with its buy rating on the stock. JPMorgan upgrades StoneCo to overweight from neutral JPMorgan said in its upgrade of the fintech solutions company that it has "appealing" potential for earnings growth. Morgan Stanley reiterates JPMorgan as overweight Morgan Stanley said it's even more bullish on the stock after a meeting with company management. " JPMorgan reiterates Alphabet as overweight JPMorgan said the company is on the "offensive in Gen AI." JPMorgan reiterates Broadcom as overweight The firm said it's sticking with its overweight rating on shares of Broadcom.

Persons: Morgan Stanley, Tesla, Oppenheimer, DA Davidson, Davidson, Goldman Sachs, Goldman, Bernstein, FANG, Redburn, it's bullish, osteogenesis, it's, Robinson, JPMorgan, Disney, Evercore, Moffett, Carvana Organizations: Walmart, Apple, company's, Conference, Nvidia, Energy, Midland shaleco, Endeavor Energy Resources, Airlines, United, Citi, eBay, JPMorgan, BMO, UBS, Mizuho, SEE, P Containers, Deutsche Bank, Deutsche, Google, Jefferies, DFS, Disney, Netflix, CTV, Broadcom Locations: China, Midland, Rocklin

☆ Ericsson is shutting down its ad division, the latest in a long line of telco-adtech divorces
▼ + stars: | 2024-06-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Read previewSwedish telecommunications-equipment company Ericsson plans to shut down Emodo, the advertising business it launched in 2017, multiple people familiar with the matter told Business Insider. "Emodo was created in a strategic play for Ericsson to provide our telco customers with monetization opportunities through digital advertising," an Ericsson spokesperson said in a statement. Emodo had only this year brought on a new team to help it build AI-powered ad solutions for connected TV. The closure of Emodo marks the latest in a long line of telco-adtech collaborations that have bitten the dust. The Singaporean telecoms company Singtel divested its Amobee adtech division to the adtech company Tremor International, now known as Nexxen, in 2022.

Persons: —, Emodo, Andrew Rutledge —, DoubleClick, Matt Prohaska, Prohaska Organizations: Service, Ericsson, Business, CTV, Samsung, Verizon, Yahoo, AOL, Microsoft, Singtel, Prohaska Consulting Locations: Xandr

☆ This under-the-radar tech stock will get a boost from Netflix's new advertising strategy
▼ + stars: | 2024-05-16 | by ( Samantha Subin | ) www.cnbc.com time to read: +2 min

A little-known technology stock could win big from Netflix 's shift in advertising strategy. The streaming giant announced Wednesday that it plans to debut its own advertising platform and partner with companies such as The Trade Desk and Magnite as its global ad-tier reaches 40 million monthly subscribers worldwide. While the partnership may take time to ramp up, Citi's Ygal Arounian estimates that it could add $500 million in 2025 gross billings to The Trade Desk. Every 10% of business funneled through The Trade Desk by 2026 could generate 2% upside to revenues, he estimates. "We also highlight TTD's scarcity value as the only scaled independent [demand-side platform] and its leadership in the highly-coveted CTV category."

Persons: Piper Sandler, Matt Farrell, Farrell, Morgan Stanley's Matthew, Chris Kuntarich Organizations: Netflix, billings, The, CTV, UBS

☆ Here are Thursday's biggest analyst calls: Ferrari, Netflix, Tesla, Nvidia, TJX, Carvana & more
▼ + stars: | 2024-05-02 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

UBS upgrades Burlington to neutral from sell UBS said the outlook for Burlington is improving. Jefferies reiterates Netflix as buy After a change in analyst coverage, the firm says it's standing by its buy rating. UBS upgrades TJX Companies to buy from neutral UBS says the off-price retailer is a "growth stock with surprising upside." UBS downgrades CVS to neutral from buy UBS said it sees too much uncertainty for shares of CVS. JPMorgan upgrades Carvana to overweight from neutral JPMorgan upgraded Carvana following earnings on Wednesday.

Persons: Morgan Stanley, Ferrari, Mizuho, C27E, BURL, Jefferies, Rosenblatt, TD Cowen downgrades Wolfspeed, Cowen, Raymond James, Parsons, Ziff Davis, KBW, Piper Sandler, Cantor Fitzgerald, Tesla, Cantor, it's bullish Organizations: Nvidia, Mizuho, UBS, Netflix, Networks, Enterprise, Jefferies, CTV, TJX Companies, Department Stores, CVS, JPMorgan, Susquehanna, MGM, Bank of America, Community Bank, Piper, NYCB, ~$ Locations: Burlington, Las Vegas

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Top Wall Street analysts favor these 3 stocks for their growth potential
▼ + stars: | 2024-04-28 | by ( Tipranks.Com Staff | ) www.cnbc.com time to read: +6 min

Earnings season is giving analysts plenty to chew on as they learn more about the impact of macro challenges on companies. Though Wall Street is watching short-term stock moves spurred by quarterly results, the top analysts have their eyes on companies' long-term prospects. Bearing that in mind, here are three stocks favored by the Street's top pros, according to TipRanks, a platform that ranks analysts based on their past performance. Despite Netflix's growth investments, the analyst expects an improvement in operating margin this year and beyond. Looking ahead, the analyst is positive about the company's ability to maintain annual revenue growth in the mid-teens, along with a very capital-efficient growth model.

Persons: Brian Pitz, Pitz, TipRanks, Goldman Sachs, Mark Delaney, Delaney, Baird, David Tarantino, Tarantino Organizations: Netflix Netflix, BMO Capital, Netflix, CTV, General Motors, EV, TAM, U.S Locations: U.S, Canada, North America

☆ Where Reena Virk's killers are now almost 30 years on from her murder that inspired 'Under the Bridge'
▼ + stars: | 2024-04-24 | by ( Eammon Jacobs | ) www.businessinsider.com time to read: +4 min

Hulu's "Under the Bridge" looks at the 1997 murder of Canadian teen Reena Virk. The show is led by Riley Keough and Lily Gladstone as an unlikely duo investigating Virk's murder. Glowatski was granted parole in 2010Javon Walton as Warren Glowatski in "Under the Bridge." AdvertisementCTV reported in 2006 that Glowatski hugged Virk's parents when he was granted unescorted temporary passes in 2006, aged 25. He was later granted full parole at a hearing in 2010, where he told the parole board how much he regretted his actions.

Persons: Riley Keough, Lily Gladstone, —, Reena Virk, Rebecca Godfrey's, Godfrey, Cam Bentland, Nicole Cook, Virk, Warren Glowatski, Kelly Ellard, Javon Walton, Izzy G, Glowatski, Hulu Glowatski, Virk's, Suman Virk, Hulu Ellard, Ellard, Patrick Storey, Kerry Sim Organizations: Service, CTV, CBC, Victoria

☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.

Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures

How to watch Young Sheldon in the USYoung Sheldon airs Thursday nights at 8 p.m. Shop at MaxYou can also access CBS without cable via a live TV package like Hulu + Live TV. Hulu + Live TV Hulu + Live TV includes over 90 channels, along with Hulu's on-demand library and access to Disney Plus and ESPN Plus. Shop at HuluHow to watch Young Sheldon in the UKIf you want to watch Young Sheldon in the UK, you'll need to create a Channel 4 account, which is free. How to watch Young Sheldon in New ZealandYoung Sheldon Season 7 is available on TVNZ+ in New Zealand.

Persons: Sheldon, Young Sheldon, Jim Parsons, Sheldon Cooper, Iain Armitage, Lance Barber, Zoe Perry, Annie Potts, we've, HBO Max, it's, Hulu's, Canada Young Sheldon, New Zealand Young Sheldon, ExpressVPN Organizations: Business, CBS, Paramount, Showtime, Paramount Plus, Nickelodeon, Comedy Central, BET, MTV, Max, Netflix, HBO, Warner Bros, Hulu, Disney, ESPN, Disney Plus, CTV, TVNZ Locations: East Texas, Canada, New Zealand

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ A thrift store called the cops after someone donated a WWII grenade they'd been using as a paperweight
▼ + stars: | 2024-03-01 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +2 min

A thrift store had a scare after someone donated a hand grenade. AdvertisementA thrift store in Canada had a scare on Monday after staff found a WWII-era hand grenade in their donation bin. CTV News, a local news agency, identified the store as an outlet belonging to the thrift store chain, Value Village. This isn't the first time someone has donated a grenade to a thrift store. In February 2022, the Junction City Police Department said a thrift store in Oregon found a hand grenade inside a box of donated items.

Persons: they'd, —, Vinnie's Organizations: Local, Service, Abbotsford Police Department, CTV, Abbotsford Police, Junction City Police Department, Value, Business Insider Locations: Canada, Abbotsford, Oregon, St

☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

How to watch The Voice in the USAThe Voice airs Mondays at 8 p.m. Sling TV Subscription Sling is one of the most affordable live TV streaming services around. Hulu + Live TV Hulu + Live TV includes over 90 channels, along with Hulu's on-demand library and access to Disney Plus and ESPN+. If you want to watch the episodes live, you'll need to create a free account with your email and phone number. How to watch The Voice free from anywhereIf you're not in Canada right now, a VPN (virtual private network) will be the best option for accessing the free episodes.

Persons: NBC's, we've, Reba McEntire, John Legend, Chance, Dan, Shay, Niall Horan, Gwen Stefani, Peacock, they're, Hulu's, ExpressVPN Organizations: Business, NBC, Bravo, Hulu, Disney Plus, ESPN, CTV, The Locations: USA, Canada

Berenberg increased its price target on Eli Lilly on the back of expected strong sales of its weight loss drug, Zepbound. The firm kept its $21 price target, saying shares are "ready to inflect" with hardware cost deflation and investment tax credit boosting growth. Danely's $820 price target on the buy-rated blockbuster chipmaker suggests 3.6% potential upside for shares since Monday's close. — Pia Singh 5:38 a.m.: Berenberg hikes Eli Lilly price target Eli Lilly has been on a tear this year, and Berenberg expects even more gains from here. Analyst Kerry Holford reiterated his buy rating on the stock and raised his price target to $850 from $680.

Persons: Berenberg, Eli Lilly, John Hodulik, Hodulik, — Pia Singh, Wells, Steven Cahall, Cahall, ROKU, Fred Imbert, BofA Evercore, James West, Christopher Danely, Danely, Goldman Sachs, Edward Jones, James Shanahan, Goldman, Marcus, Apiro Dounls, Sunoco, Kerry Holford, Holford, Zepbound Organizations: CNBC, pharma, Nvidia, Citi, Sunoco, NuStar Energy, Netflix, UBS, Vizio, CTV, ISI, BofA, BofA Evercore ISI, Bank of America, Micron Technology, NuStar, SUN Locations: Wells, Sunrun, Monday's

☆ The next phase of the war between Walmart and Amazon will be fought on your TV
▼ + stars: | 2024-02-25 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Representatives for Walmart and Amazon did not respond to requests for comment from Business Insider. Walmart currently sells ad space to suppliers on its internal site and app and conducts ad campaigns through promoted posts on external social media sites. Advertisement"Walmart's consumer reach could propel Vizio's ad business to eventually rival Samsung and Roku. In Q4, which included the holiday shopping season for both companies, Walmart reported $173.4 billion in revenue, compared to Amazon's reported $169.96 billion.

Persons: —, Forbes, David Zapletal, Kenneth Suh, AdWeek, Ross Benes, Doug Herrington, Fortune, Seth Dallaire Organizations: Service, Amazon, Business, Walmart, Hulu, Walmart Connect, Samsung, CTV, Insider Intelligence, Amazon's

☆ A college is removing its vending machines after a student discovered they were using facial recognition technology
▼ + stars: | 2024-02-25 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +4 min

A university in Canada is expected to remove a series of vending machines from campus after a student discovered a sign they used facial recognition technology. The smart vending machines at the University of Waterloo first gained attention this month when Reddit user SquidKid47 shared a photo. Stanley investigated the smart vending machines, discovering that they're provided by Adaria Vending Services and manufactured by Invenda Group. Canadian publication CTV News reported that Mars, owner of M&M's, owns the vending machines. AdvertisementIn response to the student publication's report, the director of technology services for Adaria Vending Services told MathNEWS that "an individual person cannot be identified using the technology in the machines."

Persons: SquidKid47, Stanley, MathNEWS, Adaria, MathNews, we've, Rebecca Elming, TikTok Organizations: University of Waterloo, Business, University, Waterloo, Ars Technica, Adaria Vending Services, Invenda Group, CTV News, Data, Invenda, Guardian, DePaul University Locations: Canada, China

☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
▼ + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.

Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “

☆ Trade Desk shares soar on revenue beat and strong guidance
▼ + stars: | 2024-02-15 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +2 min

Shares of The Trade Desk jumped over 18% on Thursday after the advertising technology company issued strong first-quarter guidance and beat on revenue. Here's what analysts were expecting:Earnings per share: 41 cents, adjusted vs. 43 cents expected by LSEG, formerly known as Refinitiv41 cents, adjusted vs. 43 cents expected by LSEG, formerly known as Refinitiv Revenue: $606 million vs. $582 million expected by LSEGFourth-quarter sales jumped 23% from $491 million a year ago. Net income rose 37% to $97 million, or 19 cents a share, from $71 million, or 14 cents, in the same quarter a year earlier. The Trade Desk said first-quarter sales will be at least $478 million, topping analyst estimates of $452 million, according to LSEG. WATCH: Connected TV is the most effective advertising in the world right now.

Persons: Jeff Green, that's Organizations: LSEG, CTV, Meta

In an internal memo to Bell Media employees, it said news stations such as CTV and BNN Bloomberg would be affected immediately. The radio stations being sold are in British Columbia, Ontario, Quebec and Atlantic Canada. The memo, signed by Dave Daigle, vice-president of local TV, radio and Bell Media Studios, and Richard Gray, vice-president of news at Bell Media, said weekday noon newscasts at all CTV stations except Toronto would end. It is also scrapping its 6 p.m. and 11 p.m. newscasts on weekends at all CTV and CTV2 stations except Toronto, Montreal and Ottawa. Fewer than 10% of the total job cuts are at Bell Media specifically.

Persons: BNN, Dave Daigle, Richard Gray, Bell, Mirko Bibic, Bibic, ” Organizations: TORONTO, —, Bell Media, CTV, BNN Bloomberg, Bell Media Studios, Inc, Bell, CTV National News, CTV News Locations: British Columbia, Ontario, Quebec, Atlantic Canada, Toronto, Montreal, Ottawa

A cascade of developments followed, including parliamentary hearings in June 2022 over Hockey Canada’s handling of the case and announcements in July 2022 that London police and Hockey Canada would reopen their investigations. CNN also has sought comment from the woman’s lawyer and Hockey Canada. Hockey Canada apologized for its handing of the caseA month after the TSN report, the Canadian government announced in June 2022 that it was freezing federal, public funding for Hockey Canada until the organization had submitted the complete results of its original, two-year investigation and plans for implementing change within Hockey Canada. Renney confirmed during the hearings that Hockey Canada had settled a civil lawsuit that the woman filed in April 2022, but he did not reveal the settlement amount. In July 2022, Hockey Canada published a letter apologizing for it said was inadequate action regarding the assault allegations, and said it was reopening an internal investigation.

Persons: Mike McLeod, Cal Foote, Carter Hart, Dillon Dube, Alex Formenton, McLeod, Katherine Dann, Dann, Thai Truong, “, ”, she’d, Daniel Brown, Lindsay, Formenton, McLeod “, David Humphrey, Seth Weinstein, ” Foote “, ” Hart “, Riaz Sayani, Megan Savard, Dube “, Louis P, Kaleigh Davidson, Dube, Foote, Tom Renney, Renney, CNN’s David Close Organizations: CNN, NHL, Canadian, Canada, New, New Jersey Devils, Devils, Philadelphia Flyers, Calgary Flames, Ottawa, Hockey Canada, London Police, London Police Service, CTV News, CTV, TSN, Hockey, London, Senators, Flames, ” Locations: London , Ontario, New Jersey, London, Switzerland, Swiss, Canada, Hockey Canada

☆ Amazon is poised to boost its revenue by billions with the flip of a switch
▼ + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.

Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV

☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
▼ + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.

Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock

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